Sr. Marketing Specialist

At InStride, people are our purpose. 

We believe that investing in people is the most powerful way to drive success—for individuals and organizations alike. 

As a public benefit corporation, we partner with leading employers to unlock opportunities for their employees, providing access to top-tier education programs that align with their employees’ career goals and the company’s business goals. 

Our mission goes beyond skill-building; we're here to empower our partners’ employees to advance their careers, elevate their expertise, and achieve meaningful personal and professional growth.

No matter the team you’re on, our dedication to the success of our partners and their employees is what drives us. If you're passionate about making a difference and driving educational and professional advancement, InStride is the place for you. 

To get a better feel for our culture, watch more here.

Candidates must be located in one of the following states to be considered eligible for employment: AZ, CA, CO, CT, FL, GA, IL, IN, KS, LA, MD, MA, MI, MN, MO, NV, NH, NJ, NY, PA, OH, OR, TX, VA, WA, WI.

What we're looking for (role overview):

We're hiring a Sr. Marketing Specialist who embodies the next generation of B2B marketers: a generalist experienced across multiple domains who can orchestrate across functions, operate full-stack, and use AI to punch above their weight. You'll be the connective tissue across our marketing efforts, creating content that builds our brand and fuels demand, equipping our sales team with the materials they need to win, and lending a hand when events need support.

Skills we’d love to see you show off:

• AI Champion: You are on the cutting edge of AI and leverage AI as a core workflow to accelerate output, enhance quality, and continuously experiment with new ways of working 
• Cross-channel marketing: You are able to seamlessly execute across content, campaigns, sales enablement, and events while owning work end-to-end
• Exceptional storytelling: You create high-quality, insight-driven content and translating positioning into compelling stories across personas and funnel stages
• Events: You can support our events team with anything from content creation to campaign coordination to operations and logistics
• Project management: You have strong project management ownership and can operate end-to-end across initiatives
• Data-driven and highly collaborative: partnering cross-functionally and optimizing based on performance and real-world results

Who you are (ideal profile):

• Your professional journey includes 5+ years experience in B2B marketing
• A modern B2B marketer who can connect strategy to execution across multiple functions
• Equally comfortable thinking about the full funnel and messaging and actually building the assets that bring it to life
• Resourceful and AI-native, you have experience implementing AI and know when to automate and when human creativity matters most
• Highly collaborative, with a natural ability to work across sales, marketing, and leadership teams
• Curious and insight-driven, focused on audience understanding rather than content volume
• Proactive and hands-on, willing to step in wherever needed to move the business forward

How you will create impact (key responsibilities):

• Leverage AI as a force multiplier across everything you do accelerating execution, increasing output, and enabling a level of impact that goes beyond traditional marketing bandwidth
• Support a high-impact content strategy across formats, developing insight-driven, differentiated content and scaling production through thoughtful use of AI
• Support and amplify events through strategic content, coordinated campaigns, and pre/post engagement plans that drive pipeline
• Help build and optimize a best-in-class sales enablement ecosystem, creating and managing assets that directly influence deal progression and revenue outcomes
• Operate as a true marketing generalist, stepping in across campaigns, launches, and initiatives to connect content, channels, and conversion into cohesive, high-impact programs

We are looking for someone who is not only technically skilled, but also enthusiastic about making a meaningful impact. If this description resonates with you, we're excited about the possibility of having you on our team. As a skills-driven employer, we encourage you to apply if there is a skill-fit, even in the absence of years of experience.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role!

Benefits @ InStride 

As an organization that champions investing in people, it’s critical we walk the talk. That’s why InStride employees are eligible to enroll in 2,800+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to employees starting Day 1. 

This role is also eligible for the following benefits:

• 401(k) plan with company match 
• Flexible vacation policy
• Paid family leave
• Best-in-class health care benefits
• And more!

InStride Diversity and Inclusion Statement

At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees. 

If you have a disability or special need that requires accommodation, please let your recruiter know. 

Policies & Disclosure 

InStride recommends employees have their COVID vaccinations. InStride may require employees to have COVID vaccination before entering the office or attending any InStride-related even in the future. However, we do not require this at this time.

 For questions on how we use personal information of job applicants, please refer to InStride's Job Applicant Privacy Policy.

Beware of recruiting scams. InStride does not require a financial transaction or any financial account information to be eligible for employment. If you receive a message purporting to be from InStride asking you for a financial transaction, your financial account information, or any other sensitive information, please do not respond and let us know immediately at recruiting@instride.com.

About InStride

InStride is a human capital management company that helps organizations retain talent, upskill employees, and fill critical workforce roles through education programs. By breaking down barriers to learning, fostering career growth aligned with organizational goals, and simplifying program management, InStride delivers lasting impact. Partnering with forward-thinking companies like Labcorp, Adidas, and SSM Health, InStride drives meaningful social and business outcomes by providing access to life-changing education. Visit instride.com or follow InStride on LinkedIn for more information and up-to-date news.