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Account Based Marketing Campaign Manager

San Francisco, California

Intercom is on a mission to help our customers provide incredible customer experiences online. We enable businesses to provide instant and exceptional service to their customers while maximizing the productivity, efficiency and performance of their support teams—all through our single seamless platform. 

Intercom is leading the market in AI customer service with Fin by Intercom, the most powerful AI customer service agent available, and Helpdesk by Intercom, a fully featured AI enhanced helpdesk for human support.  

Today, more than 25,000 businesses use Intercom’s platform to send millions of messages to millions of customers each month. Driven by our core values, we push boundaries, build with speed and intensity, and consistently deliver incredible value to our customers. 

Join us to help define and lead the AI revolution for customer service.

What's the opportunity? 

Intercom is scaling its Outbound Program to drive predictable pipeline and revenue through highly targeted and personalized multi-channel ABM campaigns. This role is an exciting opportunity to be at the forefront of our outbound organization—helping to shape and grow Intercom’s ABM motion as a key pillar of our go-to-market strategy.

As an ABM Campaign Manager, you’ll play a key role in crafting and launching marketing and sales ABM campaigns that effectively progress key target accounts through each stage of their buying journey. You’ll work closely with cross-functional teams—including Product Marketing, Data Analytics, Sales, Sales Operations, Field Marketing, and Partner Marketing—to align messaging, leverage intent data, and ensure campaigns drive measurable impact. Success in this role means launching campaigns that generate pipeline at key prospect accounts, optimizing performance through data-driven insights, and contributing to the evolution of our outbound marketing motion.

If you thrive in a fast-moving environment, love working across marketing and sales teams, and are passionate about building highly effective ABM campaigns, this is the perfect role for you.

What will I be doing? 

Strategic Planning & Execution

  • Develop comprehensive ABM strategies aligned with Intercom's growth objectives
  • Design and implement personalized marketing approaches for key audiences
  • Partner with cross-functional teams to ensure coordinated campaign execution

Campaign Execution & Management

  • Orchestrate multi-channel outbound ABM campaigns across email, paid media, paid social, direct mail, events, and more
  • Implement segmentation and personalization strategies
  • Manage campaign platforms including Marketo, 6sense, Outreach, and Conversica
  • Create and maintain ABM campaign content repositories and assets

Technical Implementation

  • Set up and manage marketing automation workflows
  • Build personalized landing pages and demos using Mutiny and Vidu
  • Ensure proper data flow between marketing tactics and Salesforce
  • Execute A/B testing to optimize campaign performance

Performance Monitoring & Optimization

  • Track campaign metrics including engagement rates, conversion rates, and ROI
  • Provide regular reporting on ABM program performance
  • Optimize campaigns based on data insights and industry trends
  • Manage audience specific analytics

What skills do I need? 

  • 3+ years of B2B marketing experience with focus on outbound ABM campaigns (1:Many, 1:Few, 1:1)
  • Proven experience managing complex, multi-channel marketing campaigns
  • Hands-on expertise with marketing automation tools (e.g., Marketo), Outbound platforms (e.g., 6Sense, LinkedIn Sales Navigator, Demandbase), CRM systems (e.g., Salesforce), Mutiny, Vidu, Conversica etc.
  • Strong analytical skills with the ability to interpret data and use insights to optimize campaigns
  • Deep understanding of B2B marketing principles and outbound marketing and sale strategies

Benefits 

We are a well-treated bunch with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

  • Competitive salary and meaningful equity
  • Comprehensive medical, dental, and vision coverage
  • Regular compensation reviews - great work is rewarded!
  • Flexible paid time off policy
  • Paid Parental Leave Program
  • 401k plan & match
  • In-office bicycle storage
  • Fun events for Intercomrades, friends, and family!

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $124,875 - $180,600. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).  

Policies 

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least two days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.  

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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