Director, Paid Media
Who We Are
Interdependence is a highly effective, innovative, and results-driven public relations, communications, and integrated marketing firm. Powered by proprietary technology, we support brands, CMOs, founders, and entrepreneurs, helping them enhance their businesses and enrich their lives. With nearly 100 full-time team members across the country and continuing rapid growth, Interdependence has proudly earned recognition as "One of America's Best PR Agencies" by Forbes.
At Interdependence, we’re committed to nurturing a collaborative, performance-driven work environment. Team members are encouraged to innovate, openly share ideas, and seize opportunities for professional growth. We prioritize work-life balance to support healthy, fulfilling lifestyles and foster pride and accomplishment through exceptional results for clients in sectors such as consumer brands, travel, entertainment, tech, B2B, healthcare, and professional services. Our inclusive culture celebrates diversity, creativity, and excellence.
The Role
Director of Paid Media
Interdependence is seeking a strategic and dynamic Director of Paid Media to lead and expand our paid media initiatives. This pivotal role involves crafting high-impact paid media strategies, managing substantial budgets, and driving measurable outcomes for our diverse client portfolio. The ideal candidate is a visionary leader with a passion for data-driven performance and a knack for staying ahead of industry trends, ready to elevate our paid media practice to new heights. This is a NEW role within our firm! Come build your team.
Key Responsibilities
Client Leadership
- Serve as the primary point of contact for senior-level clients, building trusted relationships and delivering exceptional strategic guidance on paid media initiatives.
- Develop tailored paid media strategies that align with clients’ business objectives and drive measurable results.
- Proactively identify opportunities to enhance client campaigns, offering innovative solutions to maximize impact.
Campaign Development & Execution
- Design and execute comprehensive paid media campaigns across platforms, including paid social (Meta, LinkedIn, TikTok), search (Google Ads), display, video (YouTube), and programmatic media.
- Oversee campaign setup, optimization, and performance tracking, ensuring every initiative delivers optimal ROI.
- Collaborate with creative and account teams to craft cohesive, high-impact campaigns that blend storytelling with performance metrics.
Team Leadership
- Build, mentor and inspire a team of paid media specialists and freelancers, fostering a culture of creativity, accountability, and professional growth.
- Provide clear direction and constructive feedback to ensure high-quality deliverables and efficient workflows.
- Lead by example, promoting a collaborative environment that encourages innovation and excellence.
Strategic Insights & Reporting
- Leverage advanced analytics to uncover actionable insights, using tools like Google Analytics and Google Data Studio to inform strategic decisions.
- Deliver clear, compelling performance reports to clients, highlighting key metrics, successes, and actionable recommendations.
- Stay ahead of industry trends, emerging platforms, and new technologies to keep Interdependence’s paid media strategies cutting-edge.
Qualifications
- Bachelor’s degree in marketing, advertising, communications, or a related field; advanced degree or professional certifications (e.g., Google Ads, Meta Blueprint) preferred.
- 10+ years of experience in digital marketing, with a focus on managing large-scale paid media campaigns across social, search, display, and programmatic platforms.
- Proven success in driving ROI through strategic budget management and campaign optimization.
- Deep expertise in platforms like Google Ads, Meta Ads, LinkedIn Ads, YouTube, TikTok, and programmatic media, paired with proficiency in analytics tools.
- Exceptional leadership skills with a track record of mentoring and developing high-performing teams.
- Outstanding communication skills, with the ability to present complex strategies and results clearly to clients and stakeholders.
- A creative, results-driven mindset with the ability to thrive in a fast-paced, dynamic environment.
The Perks
We offer a competitive benefits package—including comprehensive medical/dental/vision coverage, vacation/sick leave/holiday PTO, 401(k), flexible remote work options, and Summer Fridays.
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