E-Mail Marketing Specialist

InvGate is a fast growing SaaS company that develops products for IT management and service automation, used by clients in over 60 countries in industries such as banking, e-commerce, education and technology.

The InvGate marketing team is looking for an E-Mail Marketing Campaign Specialist to manage programs supporting the lead lifecycle. The ideal candidate will be driven, enthusiastic, and innovative in their approach to leveraging automation & segmentation to create upper funnel campaigns and nurture leads – progressing the sales funnel by identifying buyer signals at the account level to uncover new business opportunities faster.

As part of the E-Mail Campaign Specialist role, duties will include:

• Identify high valuable segments and create nurturing plans for each of them.
• Work closely with Content and Product Marketing teams to build the roadmap of content that works best for the targeted audience
• Execute lead nurturing campaigns to deliver the right content to the right audiences according to their needs and funnel stage
• Support the sales team on assuring that highly engaged leads are being followed-up
• Coordinate with sales to create outbound campaigns for companies that may be interested in Invgate’s products
• Manage and optimize the outbound campaigns
• Have a clear understanding of the different segments in the CRM and which campaigns and workflows affect each of them

Our ideal E-Mail Campaign Specialist will:

• Have a strategic mindset and ability to successfully build, manage, and scale the InvGate nurture programs
• Have working knowledge of planning and implementing segmented nurture streams and transitions based on prospect behavior & funnel stage progression
• Work with our product and content teams to identify new resources that can be used for our nurture programs
• Work collaboratively with fellow marketing members and sales teams to email marketing campaigns that increase response rates, engagement, and drive measurable pipeline, based on internal prioritization
• Work closely with sales team colleagues to ensure timely follow-up on nurtured prospects that have met our marketing thresholds
• Design, assemble and execute nurture flows for prospects including entry and transition logic and rules, track-specific treatment considerations, and disposition (routing) of prospects that re-enter an active demand state
• Leverage experience with A/B and multivariate testing to continually optimize impact of campaign efforts
• Define segmentation criteria to manage prospect lists by buyer persona, industry, and or product category for nurture programs
•  Map and document nurture strategy, automation processes, programs and procedures
• Be the owner of the e-mail marketing channel, and be able to work hands-on with the platform 
• Be able to write content for all kinds of marketing emails in both english and spanish

Qualifications

• 2+ years of experience in E-Mail Marketing, Lead Nurturing or B2B Marketing roles 
• 2+ years Hubspot experience or similar marketing automation tools 
• Strong communication and analytics skills
• Proven experience building and implementing a testing and optimization strategy to improve email performance
• Excellent written communications skills in both spanish and english
• Clear decision making skills

We offer real opportunities for professional development, fully covered English classes, technical training both in-house and at educational centers, top-tier health insurance, a fixed amount for purchases in the food sector, reimbursement for remote work, and extended vacation and paternity leave.

Our office is located in Belgrano, CABA. This position is Hybrid, requiring office attendance at least twice a week.