Location: Remote, South Africa 
Department: Embedded Systems
Reports to: Vice President: Embedded Systems  
Employment Type: Full-Time, Perm
Salary:  R90k to R150k, commensurate with experience
Benefits: Comprehensive benefits package

Join the Team Reinventing the Brick & Mortar Shopping Experience at IOB 

Imagine working at a company where you experience the best of both worlds: the fast-paced execution of a startup paired with the guidance of leaders who have built successful scalable solutions. Led by veteran innovator Hannes van Rensburg, we are not just rethinking the evolution of physical retail—we are redefining it. 

We believe that physical retail is NOT dead; rather, it has yet to evolve alongside today’s modern customers. Many shoppers are migrating to online platforms because physical retail has fallen short in convenience, selection, pricing, and enjoyment. We need your expertise to make it happen. At The Internet of Behaviors Company (IOB), we envision a future where physical shopping becomes an enjoyable social and retail experience once again. Our goal is to connect physical storefronts with customers in a way that rivals the convenience of online shopping. We’re looking for great teammates to help us shape the future of connected retail, and we invite you to join us. 

You will be part of a skilled team that is fundamentally reshaping physical retail, which still accounts for 80% of the overall industry. Together, we will invent a new standard for customer experience, personalized service, and ultimately, a delightful way to shop. You will work alongside some of the brightest minds in technology, develop cutting-edge software and hardware solutions, and be empowered to tackle challenging problems that will stretch your skills and enhance your thinking. If you are ready to join us in building the future of connected retail, we want to hear from you. 

About the Team & Role

At IOB, we are pioneering cutting-edge sensor technologies and embedded software to analyze consumer behavior in real-time. Our mission is to integrate the latest advancements in sensor technology, AI, and embedded systems into product-oriented delivery (POD) teams that drive innovation in retail and consumer analytics.

As a Principal Engineer, you will lead the research and development of next-generation sensors and embedded software solutions. You will explore and evaluate the latest technologies, drive the development of new sensor-based products, and guide cross-functional teams to bring these innovations to market. This role is for an experienced leader who thrives on solving complex technical challenges and shaping the future of consumer data collection through state-of-the-art embedded systems.

Key Responsibilities

• Lead the research and development of advanced sensors and embedded software for measuring consumer behavior.
• Evaluate and integrate the latest technologies in sensor fusion, embedded AI, and real-time data processing.
• Architect robust and scalable embedded systems that efficiently collect and process sensor data.
• Work closely with Product-Oriented Delivery (POD) Teams to ensure R&D innovations align with market needs.
• Define and execute technical roadmaps for new sensor-based products, ensuring feasibility and scalability.
• Guide and mentor engineering teams in sensor integration, embedded software development, and system optimization.
• Collaborate with data science teams to enable real-time analytics and AI-driven insights from sensor data.
• Work with manufacturing and supply chain teams to evaluate component availability and ensure design manufacturability.
• Stay ahead of industry trends, patents, and emerging technologies to maintain a competitive edge in sensor-based analytics.

Requirements

• Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, Embedded Systems, or a related field.
• 10+ years of experience in sensor R&D, embedded systems, or related fields.
• Deep expertise in sensor technologies, including optical, infrared, ultrasonic, mmWave, and environmental sensors.
• Strong background in embedded software development using C/C++, Python, and real-time operating systems (RTOS).
• Experience in sensor data fusion, real-time signal processing, and edge AI models.
• Familiarity with low-power, wireless communication protocols such as BLE, LoRa, Zigbee, and UWB.
• Proven ability to lead R&D projects from concept to prototype and production-ready solutions.
• Experience working with PCB design tools (Altium, KiCad) and embedded debugging tools.
• Strong problem-solving skills and ability to translate emerging technology into commercially viable products.

Bonus Points & Other Considerations

• Experience with AI/ML integration in sensor-based systems.
• Knowledge of cloud connectivity for IoT devices (MQTT, AWS IoT, Azure IoT).
• Background in consumer electronics, retail analytics, or behavioral tracking technologies.
• Experience with hardware design for ultra-low-power and battery-operated devices.
• Familiarity with mechanical integration of sensors into industrial and consumer products.

What we offer

• Competitive salary and benefits package.
• A dynamic and innovative work environment focused on next-generation technology.
• The opportunity to lead and shape the future of sensor-based analytics for consumer behavior.

If you're ready to join a company on a mission to make today’s physical retail experience more convenient, affordable, and enjoyable, we want to hear from you! Apply today and help us build the future of retail.

The Internet of Behaviors Company, Inc. is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.