Web 3 Product Marketing Lead

About RootstockLabs

As a Web 3 Product Marketer, you will be responsible for developing and executing marketing strategies to drive the adoption and growth of products and technologies created by RootstockLabs. You will work closely with cross-functional teams including product management, engineering, and developer experience to understand the unique value proposition of Rootstock and communicate it effectively to each target audience. The ideal candidate is a hands-on expert with a deep understanding of Web 3 technologies and a proven track record of successfully launching and marketing on-chain products.

What You’ll be Doing

• Market Research: Conduct market research to identify trends, competitive landscape, and customer needs in the Web 3 space. Use insights to inform product positioning and marketing strategies.
• Product Positioning: Develop clear and compelling messaging and positioning for RootstockLabs Web 3 products. Articulate the value proposition to different target audiences and ensure consistency across all marketing channels.
• Content Creation: Collaborate with the content team to create a wide range of marketing collateral including blog posts, whitepapers, case studies, videos, and presentations. Ensure content aligns with product messaging and resonates with our target audience.
• Digital Marketing: Develop and execute digital marketing campaigns across various channels such as social media, email, search, and display advertising. Monitor campaign performance, optimize based on data insights, and report on key metrics.
• Events Execution: Plan and execute events such as AMAs, conferences, workshops, and hackathons. Coordinate event promotion, attendee engagement and execute campaigns to ensure pre and post event engagement.
• Analytics and Reporting: Track, analyze, and report on the performance of product marketing initiatives. Use data to evaluate effectiveness, identify opportunities for improvement, and make data-driven decisions to increase product adoption.

What You’ll Bring to the Table

• Bachelor's degree in Marketing, Business, or related field. 
• Minimum 3 years of experience in product marketing, preferably in the technology sector.
• Strong understanding of Web 3 technologies such as blockchain, decentralized finance (DeFi), NFTs, and decentralized applications (dApps).
• Excellent written and verbal communication skills with the ability to craft compelling messaging and storytelling.
• Proven track record of developing and executing successful marketing campaigns that drive user acquisition and engagement.
• Self-starter with a passion for innovation and willingness to adapt to a fast-paced and evolving environment.
• Experience with DAOs and other DeFi product launches is a big plus.

What You’ll Get Back!

• Competitive salary and bonus
• 100% remote working (contractor) from anywhere in the world
• Possibility to work at your nearest WeWork space
• Flexible working hours. You’re free to work however you work best
• Paid holidays and personal leave days 
• Opportunity to work with state-of-the-art technology in a challenging and unique project 
• Internationally diverse and dynamic team with a clear vision and strategy 
• Training programs to learn everything about the crypto world
• Weekly scientific moments by our Research & Innovation team to learn about technology, challenges, and solutions in the blockchain world
• Language courses: English, Spanish, and Portuguese.
• Employee assistance program offering legal, financial, family, psychological, and wellness counselling for you and your family.

RootstockLabs Mission & Purpose

Our purpose: Make Bitcoin work for everyone!

Our mission: give developers the tools to build on Bitcoin, support the growth of the Rootstock ecosystem, and expand the frontiers of decentralised technology.