Marketing Manager

About iRely

In 2008, iRely began selling its Commodity Management system to producers and processors. Since then, we have continued to expand and implement new software designed to deliver business management solutions for the petroleum distribution, retail, agriculture, and commodity industries.

Today, iRely remains privately owned and self-funded, with a long-term ownership plan that ensures private ownership for decades to come. Our commitment to customer success has made us a global leader in digital transformation.

Headquartered in Dallas, Texas with offices in Bangalore (India), and Makati City (Philippines), iRely has nearly 40 years of experience providing end-to-end ERP and CTRM to over 500 customers in more than 25 countries.

Here at iRely, we understand that your Business isn't simple, but our Innovative Software Solutions are.  

Marketing Manager

iRely  (www.irely.com) We are seeking a hands-on, strategic Marketing Manager to join our team in a fast-paced, growth-oriented environment. This role requires a unique blend of creativity and analytical thinking, with a strong understanding of digital marketing in the software industry.

The ideal candidate is highly organized, an excellent communicator, and thrives in both independent and collaborative settings. You should be comfortable rolling up your sleeves, learning new marketing tools, and managing multiple functions to drive results.

This is an exciting opportunity to play a key role in executing iRely’s go-to-market strategy and making a direct impact as we continue our rapid growth.

 

• Develop & execute integrated digital marketing strategies across all channels to align brand and business goals.
• Develop and execute email marketing strategy including inbound, nurture, and promotion with audience segmentation.
• Develop and implement social media strategies to enhance brand awareness and engagement across LinkedIn and YouTube
• Track key performance indicators (KPIs) to measure marketing success.
• Stay current on digital trends, emerging technologies, and best practices in personalization, cross-channel consistency, customer identity and experience management.

Key Responsibilities:

• Develop and implement a digital marketing strategy that aligns with company goals and drives lead generation, brand awareness, and customer engagement.
• Team Management: Manage and oversee a team of 2 to 3 marketing associates, fostering a culture of creativity, collaboration, and high performance.
• Oversee the development of compelling marketing content, including website copy, social media posts, email campaigns, case studies, and blog articles.
• Product Launch & Go-to-Market: Collaborate with product and sales teams to produce advertisement and media content to launch new software products and marketing strategies
• Trade Show & Event Management: Plan, and represent the company at industry trade shows
• Engage with clients and prospects, delivering exceptional presentations that highlight product value.
• Advertising & Campaign Management:
• Oversee the creation and execution of digital advertising campaigns, including PPC, display ads, and social media promotions.
• Monitor and optimize campaign performance using data-driven insights.
• Sales & Product Teams Support:  Work with both Product Managers and Sales Teams to build marketing campaigns for Software Products
• Travel: Up to 25% of travel is required for industry conferences.

Qualifications:

• 3 to 5+ years of experience in marketing with leadership experience, and leading successful campaigns.
• Create and maintain a successful brand and image that attracts customers to the product or service
• Experienced in Digital Design work, Digital Advertising, Graphic design
• Software industry experience is a plus.
• HubSpot, WordPress, Canva, Adobe

What We Offer

• We offer competitive compensation, career path and growth plan, benefits to include Medical, Dental, Vision Insurance, Telemedicine, Health Reimbursement and Health Savings Accounts, Life, Disability, 401K, Paid Parking and more!

Education

• Bachelor’s degree in business-related discipline, marketing, computer science, or equivalent work experience

 

Why Choose Us? 

At iRely, we empower our team members to lead with innovation and consistently exceed customer expectations. As a hands-on leader passionate about ERP Implementation and team success, you’ll have the chance to make a meaningful impact in this role. We provide competitive compensation, comprehensive benefits, and clear pathways for career growth, all within a supportive, collaborative environment that values your contributions.

Diversity and Inclusion

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.