Director, Access Marketing

Hi Tarsan! 

Thanks for your interest in this position.  Please review the details and if role and if it's something that could match your career goals, connect with your current manager and HRBP to discuss if your experience and skills line up. If everything is a go, please apply and the Talent Acquisition team will contact you for an interview so we can also get to know you better.  

- Your Human Resources Team

About the Role

We are hiring a Director, Access Marketing who will be responsible for the planning and execution of Tarsus’ strategy for payers, patient support services, pharmacies, and overall marketing support for access and reimbursement teams.  Key areas of focus include payer strategy and execution, HEOR evidence generation collaboration, establishing and execution of patient support services, conference strategy, and building market awareness of Tarsus as a company, Demodex blepharitis, and XDEMVY.

This is a rare opportunity to meaningfully contribute to the commercial operations and overall growth of this startup. This role will be ideal for someone who enjoys navigating ambiguity, runs towards challenges, and enjoys the dynamic nature of a fast-moving company.

Let’s talk about some of the key responsibilities of the role:

• Leads payer, patient service, and access marketing initiatives including establishing and executing access marketing plan, monitoring, ROI analyses staying within budget, and establishing and reporting of key performance indicators
• Assist in the creation and maintenance of departmental and project budgets
• Applies innovation and creativity to develop unique and differentiated platforms for payer, patient, and physician engagement, optimizing resources and finding ways to differentiate Tarsus and the portfolio of products
• Collaborates with Medical Affairs, Marketing and Sales teams to ensure brand and medical alignment and coordination of positioning, messaging, and resources
• Builds and fosters relationships with payer decision makers, influential KOLs, and coordinates with brand on advocacy support
• Develops a robust plan for payer engagements ensuring Tarsus is receiving valuable and timely insights and feedback on strategy
• Creates patient and physician materials that are refreshed quarterly to assist with timely access and affordability of portfolio of products
• Implement new tools and initiatives such as capacity building activities for pricing and market access
• Develop and implement a system to educate and train sales organization on regional and national payer access and coverage
• Partners with broader commercial organization on corporate customer engagement opportunities and overall customer experience strategy
• Serves as lead for agenda creation and management for team meetings including getting all materials MLR approved. Provides outline of meeting agenda, gains proactive alignment, and executes on deliverables to ensure content and materials meet deliverable timelines.
• Stays close to industry awareness regarding market trends, competition, product acceptance and new product launches and indications, sharing insights with team to create competitive advantage

Factors for Success:

• Bachelor’s degree in business, science, or related field. A master’s degree (MBA or advanced science/medical degree) is strongly preferred
• 15+ years relevant experience required, healthcare/pharma, launch and/or eyecare experience strongly preferred. Masters Degree can replace two years of work experience.
• 10+ years in leading payer, patient service, and access marketing initiatives including establishing and executing access marketing plan, monitoring, and ROI analyses.
• Demonstrated strategic leadership, experience translating a corporate vision and strategy into departmental goals and objectives; adjusting plans and tactics to meet changing departmental priorities and circumstances; utilizing data
• Effective talent management, coaching, persuasion, and mentoring skills
• Established track record with evidence of excellent problem-solving, collaboration, leadership, and communication skills
• Proven track record of working with Marketing, Commercial Operations, Market Access, Development, Medical Affairs, Sales and other cross-functional teams to achieve shared goals and objectives
• Highly adaptable to change, able to quickly pivot and respond to new market information in a fast-paced environment
• Strong communication and change management skills required, in addition to ability to build strong relationships both vertically and horizontally
• Proven ability to escalate difficult issues and make tough decisions
• Manage multiple deliverables and shifting priorities with strong skills in project management, collaboration and communication will be key to success
• Ideal candidate has a combination of small / start-up company experience as well as working at established biopharmaceutical companies 

A Few Other Details Worth Mentioning:

• The position will be based in our beautiful Irvine office, complete with a courtyard, snacks, drinks, and occasional catered meals. We provide a hybrid work environment
• Remote is also an option for those who cannot relocate to Southern California
• We are passionate about our culture! Our Tarsans live our values of commitment to patients, empowerment to champion innovation, and teamwork to amplify impact
• This position reports directly to the Sr. Director Market Access Strategy & Pricing Operations
• Travel may be required - up to 25%

At Tarsus, we understand the importance of attracting and retaining top talent. The expected base pay range for this position is $198,700 - $278,300 plus bonus, stock equity, and comprehensive benefits. The base pay range reflects the target range for this position, but individual pay will be determined by additional factors such as job-related skills, experience and relevant education or training. Our benefits include health, dental and vision insurance benefits to ensure your well-being. We believe in work-life balance and offer generous paid time off, including vacation, holidays, and personal days. For more details regarding Tarsus benefits, please visit: https://alliantbenefits.cld.bz/tarsus2024BenSnapshot.

#LI-Hybrid

#LI-Remote