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Senior Marketing Analyst – Salesforce Data Cloud & Audience Strategy - Hybrid (6039)

San Francisco, CA

Senior Marketing Analyst – Salesforce Data Cloud & Audience Strategy

itD is seeking a Senior Marketing Analyst – Salesforce Data Cloud & Audience Strategy to support Company’s Business Messaging Marketing organization by building and scaling advanced audience segmentation and marketing analytics capabilities. This role is critical to enabling data-driven marketing campaigns that reach millions of customers by translating complex customer data into actionable audience strategies, automated reporting, and measurable business impact.

The ideal candidate brings deep expertise in Salesforce Data Cloud, advanced SQL, and marketing analytics, along with a strong track record of building scalable audience segments, partnering with data engineers, and communicating complex insights to cross-functional stakeholders.

Location: Hybrid onsite — New York, NY; San Francisco, CA; or Menlo Park, CA


We provide comprehensive medical benefits, a 401k plan, paid holidays, and more.
Please note that we are only considering direct W2 candidates at this time, as we are unable to offer sponsorship.

Responsibilities

  • Build, maintain, and activate audience segments in Salesforce Data Cloud using signal identification and SQL-based Calculated Insights.
  • Design and implement audience strategies that support large-scale marketing campaigns and revenue opportunity sizing.
  • Partner closely with Data Engineers to design and maintain data pipelines that feed audience systems and marketing reporting.
  • Pull, clean, and analyze large datasets (millions of records) to deliver insights that inform marketing and sales decisions.
  • Develop automated reporting solutions and self-service dashboards to track campaign performance and marketing KPIs.
  • Translate complex business requirements into technical audience definitions and segmentation logic.
  • Ensure data quality, troubleshoot discrepancies, and improve reliability across audience and reporting systems.
  • Communicate insights and recommendations clearly to marketing, sales, and cross-functional partners.

Internal Responsibilities

  • Attend regular internal practice community meetings.
  • Collaborate with the itD practice team on marketing analytics and data strategy thought leadership.
  • Contribute to client case studies, blogs, and learning materials.
  • Build materials that support itD’s Digital Transformation practice.
  • Attend internal itD networking events (virtual and in person).
  • Partner with leadership on career development and fast-track growth opportunities.

Required Qualifications and Skills

  • 7+ years of experience in marketing analytics, data engineering, data science, or a related analytics role.
  • Expert-level SQL skills, including complex queries, CTEs, window functions, query optimization, and large-scale datasets.
  • Hands-on experience with Salesforce Data Cloud (or comparable CDPs), including segment creation, Calculated Insights, and activation workflows.
  • Proven experience building audience signals and audience segments for marketing campaigns.
  • Experience partnering with Data Engineers to build and maintain data pipelines.
  • Strong experience with reporting automation, including scheduled reports, automated refreshes, and self-service dashboards.
  • Proficiency with data visualization tools such as Tableau, Hive, or similar analytics platforms.
  • Advanced Google Sheets and Excel skills.
  • Working knowledge of Python for automation and API-based data workflows.
  • Strong communication skills with the ability to translate technical concepts to non-technical stakeholders.

Preferred Qualifications and Skills

  • Experience with Salesforce Marketing Cloud (SFMC) and marketing automation workflows.
  • Familiarity with CRM data structures and account-level data models.
  • Background in B2B marketing analytics or enterprise marketing environments.

Education

  • Bachelor’s degree in a relevant field or equivalent professional experience required.

Additional Role Details

  • Team: Business Messaging Marketing Analytics
  • Work Style: Approximately 30% hands-on technical work and 70% stakeholder communication and strategy
  • Success Metrics:
    • Ability to ship audience segments on time
    • Creation of scalable segmentation logic and libraries
    • Delivery of automated reporting and monthly insights
    • Reduction in manual data pulls through automation

Company Description
About itD: We are part of a new generation of consulting and software development company that blends diversity, innovation, and integrity with real business results. Our structure rejects any strong hierarchy, empowering us to deliver excellent results. We are a woman- and minority-led firm. Every day, we challenge ourselves to be considerate, fair and to re-think what great outcomes mean for our customers. This permeates down to how we approach every interaction, on every project, for every client. You’ll thrive here if you are a dynamic self-starter, a difference-maker or someone who wants to deliver great results, without constraints.

The itD Digital Experience: Joining us means you’ll be part of our global community, you have a say about your own career journey, and you’ll get a chance to give back to causes that matter. You will experience working with Fortune 500 companies and high-performance teams across numerous industries. itD offers our employees excellent benefits such as medical, dental, vision, life insurance, paid holidays, 401K + matching, networking & career learning and development programs. We are growing and we want to see you grow! Visit https://itdtech.com/careers to learn more about what working at itD can mean for you.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. itD is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please contact us at recruiting@itdtech.com and let us know the nature of your request and your contact information.

Additional Info
Dynamic environment in a culture of respect, empowerment and recognition for a job well done, apply today!

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