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Director of Marketing

New York, NY

About J2 Health:

At J2 Health, we know that healthcare is complicated and falls short of what consumers deserve. J2 wants to change that by focusing on transforming a critical and underserved part of the healthcare ecosystem– provider networks. 

As individuals, it’s difficult to find the right doctor that meets our medical and personal needs, at affordable costs. Doing their best with unreliable data and disjointed manual processes, healthcare organizations struggle with this too as they decide which doctors should be included in-network on our health insurance plans. J2 Health brings together best in class data and purpose built software to enable healthcare organizations to optimize provider network performance. We use our technology to power healthcare’s best networks and deliver highest value care to patients.

We’re a team of industry insiders and technologists backed by leading VC’s like Tiger Global and Primary Ventures. We are looking for like minded team members who are not afraid to get their hands dirty and interested in building a mission driven healthcare company.

The Role: 

We are looking for our first full-time marketing leader to help shape our brand identity across all our collateral and marketing channels. This role will support and shape existing marketing strategies as well as lead launches for new J2 products. This is a great opportunity for an experienced start-up marketer ready to jump into a new challenge. The role reports directly to the CEO. 

What You’ll Do: 

  • Brand Development. You are a strong storyteller who will ensure the J2 story is clear and compelling to our target audiences across all material
  • Product Marketing. As we bring new products to market, you will collaborate with sales, product, and customer success to manage launch from strategy development to execution
  • Asset Creation. You will develop new branded assets including but not limited to one pagers, deck templates, copy for our website pages, and other necessary collateral
  • Content Creation. You will manage our content creation of industry specific insights (articles, Linkedin posts, etc.) to contribute to the industry conversations and amplify the J2 brand 
  • Paid Search Management (SEO). You will leverage historical data to manage our Google Ad accounts and any additional ad spend strategies

You Are:

  • 7+ years of experience with at least 2 years in B2B startup environment 
  • Strong analytical and communication skills
  • Ability to work cross-functionally and manage multiple stakeholders
  • Excellent writing and editing skills and the ability to pick up nuanced concepts quickly
  • Working knowledge of marketing analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Working Here:

  • NYC based role
  • Competitive compensation, stock options, and health insurance
  • Commuter Benefits
  • Unlimited PTO: take the time you need when you need it
  • Stipend for both in-office and at-home work equipment
  • A world-class team of fun, welcoming, ego-free, proven entrepreneurs with whom to build lifelong relationships

The salary range for this role is $150,000-$170,000. This role also offers benefits and equity. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

J2 Health is committed to building a diverse and inclusive workplace. It is proven that women and people of color are less likely to apply to a job unless they meet 100% of the qualifications. If you’re excited about the role’s responsibilities (and feel that you’d be a good fit) but don’t have the exact qualifications listed, we encourage you to apply!

J2 Health provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status. In addition to federal law requirements, J2 Health complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. J2 Health expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, national origin, age, disability, or veteran status.

 

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