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New Business Development Manager - Exhibitions and Tradeshows

Jack Morton

Experience Without Limits. Come shape the future of brand experience.

At Jack Morton, we create, and build, head-turning, smile-inducing, impact driving brand experiences. We exist to redefine what experiential can achieve, helping clients unlock the full value of experiences. 

That takes a team that’s bold, curious, and acts as one - building on ideas, pushing boundaries, and showing up for each other. Here, you’ll do your best work, grow fast, and collaborate across clients, disciplines, and global teams to bring new ideas to life.

This is a place where curiosity drives what’s next, boldness raises the bar, and we win together. Where ownership is expected, egos are left at the door, and the work reflects the people behind it.

Experience without limits — in your work, your growth, and your impact.

We’re looking for a Business Development Manager who will play a key role in identifying and cultivating new business opportunities, with a particular focus on the exhibitions and tradeshow sector.

This role is focused on identifying, developing and converting new business opportunities.  You’ll play a key role across the full sales cycle – from initial prospecting and qualification through to leading capability presentations and responding to RFIs.

Reporting to the New Business Development Director, this is a great opportunity for someone with 4 - 6 years’ industry experience who is ready to take the next step in a collaborative and fast paced environment.

Planning and Pursuits

  • Collaborate with the wider team to identify, pursue and win new clients
  • Support with the development of an annual new business plan for the market, including targeted campaigns and local marketing initiatives
  • Work as a key member of the sales team in development of pursuit plans for target accounts, ensuring research results in intelligent contact with client prospects
  • Generate new leads; identify and contact decision makers, screen potential business opportunities.
  • Track and report on performance through new business KPIs and dashboards, ensuring progress against sales goals
  • Attend industry events, client meetings and networking opportunities to build relationships and drive growth

 Research Opportunities

  • Lead research into industry segments, companies and market trends to inform pursuit strategies
  • Identify opportunities through trade publications and industry channels
  • Work closely with the marketing team to align target prospects and campaigns

Relationships

  • Build strong internal relationships across the agency and global network
  • Develop a deep understanding of the client’s goals and objectives and can lead the team to deliver these
  • Understand clients' business and business issues and anticipate long-term
  • Represent the agency externally with professionalism and credibility
  • Partner with senior leaders across agency to champion cross collaboration.

 Content and Deliverable Development

  • Proactively suggests and delivers materials and topics for relevant content, whether for internal or external learning or selling.

 Team Operations

  •  Support integration of business development team with other disciplines
  • Work closely with business development teams across EMEA, APAC and US
  • Maintain CRM accuracy and forecasting

 Strategic and Analytical

  • Confidently represents the agency, effectively communicating and selling agency ideas and recommending solutions.
  • Develop solutions that leverage agency offerings and are mutually beneficial for the client and the agency.

What We’re Looking For

  • 4 - 6 years’ experience in business development, ideally within exhibitions, events or related industries
  • Strong communication and presentation skills
  • A proactive, self-starting approach with a commercial mindset
  • Ability to build relationships and influence at all levels
  • Strategic thinking combined with attention to detail

Last but not least, we believe in diversity, equity and inclusion.

Jack Morton and Genuine are equal opportunity employers; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. 

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