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NA - AWM - Marketing Automation & Journey Orchestration Consultant (Marketo + AJO)

New York, New York, United States; Toronto

Marketing Automation & Journey Orchestration Consultant
(Marketo + AJO)


Alpha Financial Markets Consulting (Alpha FMC) group, the leading global consultancy to
the asset and wealth management industry. We are a boutique management consulting
firm that offers the world’s top asset and wealth managers a competitive edge through our
expertise and industry insight. Our team is of a uniquely high caliber and by focusing on 
asset and wealth management alone we build deep knowledge and experience within our
industry. Alpha Technology Consulting (ATC) represents the technology implementation /
business integration arm of the Alpha group, with deep expertise in delivering change and
transformation programs centered around Asset & Wealth technology solutions.
 
To clients, we are a trusted partner for creating programs, however, we are so much 
more to our employees. At Alpha, we pride ourselves in being meritocratic environment
perfect for building a career, meeting great people, as well as a rewarding place to work.


Our Corporate Strategy


Alpha is increasingly establishing ourselves as the leading consultancy to the global asset
and wealth management industry. To date, we have grown and been successful by
deploying the highest caliber of consulting expertise to our clients. Unlike our
competitors, we are:
  • Sector focused: because we have always focused exclusively on Asset and Wealth
    Management, we provide deep and focused knowledge that our competitors
    cannot match
  • Global: we operate seamlessly across geographies, allowing us to service the
    largest global clients with the highest caliber of consultant
 

Alpha Technology Consulting


As technology specialists, Alpha Technology Consulting:
 
  • Provide knowledgeable resources who can implement, configure and support the
    major platforms used by our clients
  • Form a range of partnerships with key vendors to position itself as a preferred
    implementation partner for major business applications
  • Assist clients with their journey to the next generation of cloud-based architectures
  • Help clients to define and implement their future state data architectures
  • Help clients with bespoke development that complements their core application
    architecture
  • Provide knowledgeable and client-focused support for client’s major applications,
    including upgrades, migrations and business-as-usual issue management.

 

About the Role

 
As a Marketing Automation and Journey Orchestration Consultant, you will help clients
implement, optimize, and scale Adobe Marketo Engage and Adobe Journey Optimizer
(AJO) across their marketing ecosystem. You’ll lead both greenfield implementations and
platform migrations from legacy tools, while supporting real-time, cross-channel journey
orchestration. This role blends technical execution and marketing strategy - configuring
platforms, designing journeys, and enabling operational scale across campaign workflows,
integrations, and compliance frameworks.


Responsibilities

  • Lead Marketo implementation and migration projects, including workspace setup,
    partitioning, CRM integration, and campaign framework configuration
  • Configure Marketo Engage for scalable campaign operations, including lifecycle
    models, lead scoring, segmentation, program templates, and tokens
  • Build and optimize modular emails, landing pages, and forms using tokens,
    snippets, and responsive templates
  • Design and implement event-triggered and rule-based journeys using Adobe
    Journey Optimizer (AJO)
  • Support integration of Marketo and AJO with CRMs (Salesforce, Dynamics), CDPs
    (AEP), and consent tools
  • Implement opt-in/out logic and contribute to subscription center enablement and
    compliance workflow
  • Enable audience activation across platforms such as Adobe Target, CRM, or
    advertising destinations
  • Partner with analytics teams to support tagging, tracking (UTMs), and campaign
    reporting
  • Collaborate with business stakeholders and developers to ensure technical
    execution matches campaign intent


Qualifications

  • 4+ years of experience configuring and operating Marketo Engage in an enterprise
    context
  • 1-2+ years of experience designing journeys in Adobe Journey Optimizer (or similar
    orchestration tools)
  • Strong understanding of lifecycle design, segmentation, campaign logic, and
    form/workspace strategy
  • Familiarity with consent frameworks (GDPR/CCPA) and preference center design
  • Experience integrating with CRM, Snowflake, or CDPs using webhooks, APIs, or
    native connectors
  • Working knowledge of Adobe Target, Launch, and attribution/tagging frameworks
    is a plus
  • Excellent stakeholder communication, documentation, and collaborative problem-
    solving skills
 

 

Equal Opportunity Statement


Alpha is an equal opportunities employer and the Group’s policy is to ensure that all
employees, or those seeking employment, are treated fairly. All decisions relating to
recruitment, selection and promotion are made objectively regardless of race,
ethnicity, nationality, gender, sexual orientation, religious belief, political opinion, age,
or disability.

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