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Event Marketing Specialist

New York City

 

Event Marketing Specialist  (Healthcare, Hybrid)

Job type:              Full-Time, Hybrid - New York

Compensation:   $70,000 - $80,000

About Phamily

Jaan Health is a healthcare technology company making proactive care management simple, scalable, and financially sustainable. Our SaaS platform Phamily equips health systems and physician groups with AI-powered virtual care tools to better manage chronic conditions and general patient needs between office visits. By shifting healthcare from reactive, episodic treatment to proactive care management, we’ve already supported tens of thousands of patients, and we’re just getting started. Join us as we continue to revolutionize how care is delivered.

The role

As our Event Marketing Specialist, you’ll play a key role in driving Phamily’s growth within health systems and medical practices through impactful events, both in-person and virtual. You’ll help plan, execute, and optimize our event strategy to generate awareness, nurture relationships, and create meaningful engagement opportunities with healthcare decision-makers.

Events are key touch points that enable us to deepen our relationship with our target audiences. You’ll understand our broader strategy and create in-person opportunities that facilitate meaningful engagement.

You’ll collaborate across marketing, sales, customer success, and leadership to ensure every event—whether it’s a national trade show, regional dinner and roundtable, or webinar—delivers measurable business impact. This role is perfect for a detail-oriented marketer who thrives on logistics, creativity, and flawless execution.

What you’ll do

  • Plan, coordinate, and execute Phamily’s B2B event calendar including trade shows, conferences, webinars, sponsored events, and customer roundtables.
  • Partner closely with sales and growth teams to define event goals, target audiences, and key success metrics (e.g., lead generation, pipeline acceleration, brand visibility).
  • Own logistics end-to-end: registration, sponsorship negotiation, vendor management, booth setup, collateral, shipping, and travel coordination.
  • Collaborate with content and creative teams to produce engaging event materials—booth messaging, presentations, handouts, and digital assets.
  • Manage event communications (in partnership with our Demand Generation Manager) including pre- and post-event marketing campaigns, sales outreach, and lead follow-up workflows.
  • Track and analyze event performance to measure ROI, surface insights, and continuously improve strategy and execution.
  • Support virtual event programs such as webinars, workshops, and panel discussions that showcase Phamily’s thought leadership.
  • Build and maintain relationships with event organizers, sponsors, and strategic partners across the healthcare industry.
  • Help identify in-person event, digital event, and sponsorship opportunities that make sense for Phamily when evaluated against our target benchmarks for event marketing investment.
  • Ensure brand consistency across all event touch points and experiences.

You’ll thrive here if you are

  • Organized: You love managing complex logistics and timelines without dropping a detail.
  • Collaborative: You enjoy working with cross-functional teams and external partners to bring ideas to life.
  • Strategic: You understand how events fit into the broader marketing and sales ecosystem.
  • Creative: You think beyond the booth to design engaging experiences that leave a lasting impression.
  • A Strong Negotiator: You think outside the event prospectus box to help position Phamily for the best sponsorship opportunity—and you prioritize getting value from every investment.
  • Analytical: You’re motivated by metrics and want to prove the value of your work with data.
  • Proactive: You anticipate needs, solve problems before they arise, and stay calm under pressure.

To be qualified for this role, you’ll have

  • 2–4 years of marketing or event coordination experience, ideally in B2B technology, SaaS, or healthcare.
  • Strong project management and organizational skills with exceptional attention to detail, with comfort using Asana to build plans and Microsoft Excel to communicate financials.
  • Excellent communication skills—written, verbal, and interpersonal.
  • Experience managing vendors, budgets, and event logistics.
  • Ability to work across teams, meet deadlines, and adapt to changing priorities.
  • Comfort with CRM and marketing automation tools (e.g., HubSpot, Salesforce) and event platforms (e.g., Zoom, ON24, Cvent)
  • Willingness to travel occasionally for industry events and team gatherings.

Work Style & Logistics

  • Hybrid:  Occasional Travel 10% of the time to any of our offices.
  • Occasional travel for team on-sites or industry events as needed.

Our Compensation & Benefits

  • Competitive compensation commensurate with experience.  ($70,000 - $80,000)
  • Potential to earn equity based on performance
  • Remote-friendly work environment
  • Medical, dental, and vision coverage for employees and dependents at a nominal cost
  • Paid maternity leave
  • FSA and Dependent Care account options
  • 401(k) Eligibility after 6 months of full-time employment
  • Collaborative, mission-driven work environment

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