Associate Campaigner, Indonesia (Contractor)

About Purpose

Purpose is a revolutionary and rapidly growing social business with deep expertise in creating and scaling movements that have significant social impact. We create and launch new ventures and organizations in the areas where we can make the most difference, and deploy our experience as movement creators to consult to the world’s leading corporations, foundations and non-profits, helping put purpose and participation at the core of what they do.

ABOUT THE ROLE 

As a campaigner, you will play a key role in shaping and delivering campaigns that are rooted in Indonesia’s social, political, and cultural realities. You will work closely with project leads, creative teams, and partners to translate strategic objectives into campaigns that are relevant, credible, and impactful for local audiences.

This role sits between strategy and execution. You will be expected to co-lead campaign design, take clear ownership of delivery, and exercise sound judgment in fast-moving and sometimes sensitive contexts—while remaining grounded in community realities and stakeholder dynamics in Indonesia.

 

RESPONSIBILITIES

• Co-develop campaign strategies that are locally grounded, including audience prioritisation, messaging, narrative framing, and tactical approaches aligned with project objectives.
• Take ownership of day-to-day campaign planning and delivery, ensuring activities run smoothly, on time, and within agreed budgets.
• Design and deliver offline and online campaign activities such as community meetings, co-creation workshops, roadshows, public discussions, creative activations, and expert dialogues.
• Build and maintain strong working relationships with local partners and stakeholders, including civil society organisations, community groups, media, content creators, researchers, faith-based actors, youth networks, and cultural communities.
• Conduct ongoing social listening and contextual scanning—monitoring public discourse, media, and community conversations to identify emerging opportunities, risks, and moments for campaign intervention.
• Develop practical insight briefs (media, digital, and on-ground) that reflect local trends and inform campaign decisions and execution plans.
• Co-create clear and realistic implementation plans with project teams, ensuring alignment on scope, roles, timelines, and resources.
• Identify and support digital engagement opportunities, including experimenting with formats and platforms relevant to Indonesian audiences.
• Build direct engagement with campaign audiences, ensuring campaigns remain responsive to feedback and lived realities on the ground.
• Support the use of monitoring, evaluation, and learning (MEL) tools to track campaign progress and contribute to learning and iteration.
• Support vendor and partner coordination, including briefing, follow-ups, and ensuring quality and alignment with campaign goals.

Further details:

• Reporting to: Campaign Lead
• Engagement type: Fixed Fee, Fixed Term Contract
• Working hours: 40 hours per week 
• Duration: 6 months with the possibility of extension
• Preferred location: Preferably in Jakarta or Bandung
• Working Location: Remote
• Language Requirement: Fluency in Bahasa Indonesia and English 
• Desired Start Date: January/February 2026

 

ABOUT YOU

 

You are a campaigner who understands Indonesia’s complexity and knows how to work thoughtfully within it. You are comfortable navigating diverse stakeholders, balancing strategic intent with practical constraints, and staying grounded in community realities.

 

You likely bring:

• 4–7+ years of professional experience in campaigning, advocacy, strategic communications, or related fields in Indonesia.
• Experience co-leading or owning key parts of campaigns, from strategy through to delivery.
• Strong familiarity with Indonesia’s media landscape, civil society ecosystem, and public discourse, particularly at the national and/or sub-national level.
• Interest and experience working across multiple issue areas; experience in climate, energy, democracy, or social justice work is a strong advantage, alongside openness to gender and intersectional approaches.
• Demonstrated experience in on-ground engagement, digital campaigns, and creative or narrative-driven work.
• Ability to develop clear and relevant campaign messaging that resonates with Indonesian audiences and contexts.
• Strong analytical and planning skills, with the ability to turn insights into practical, doable campaign actions.
• Solid writing and communication skills in Bahasa Indonesia; working proficiency in English is required for internal coordination and documentation.
• Ability to work calmly under pressure, manage multiple priorities, and adapt to changing contexts.
• Strong collaboration skills and comfort working in highly cross-functional teams.
• Confidence in liaising with external stakeholders independently, while knowing when to escalate or seek alignment.
• Openness to feedback and learning, with a willingness to reflect, adapt, and improve campaign approaches over time.

Purpose takes on some of the biggest challenges in the world, which affect people of different identities and backgrounds in different ways. We are stronger and more effective with a diverse team leading the charge and are committed to building a team that represents a variety of backgrounds, perspectives, and skills. As an equal opportunity employer, we welcome the unique contributions that individuals bring in terms of their education, opinions, culture, ethnicity, race, gender identity and expression, nation of origin, age, languages spoken,colour, religion, disability, orientation, and beliefs.

How to apply

1. Please fill out the form below and upload your CV with a PDF format.
2. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Purpose.
3. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.

Please note we accept applications on an ongoing basis.