Media Internship Program

Durham, NC, New York, NY, Los Angeles, CA, Phoenix, AZ, Toronto, CA

Program Overview

The internship program is a 9 week full-time summer internship program designed to provide students a hands-on experience to prepare for careers in advertising and marketing, design firms, brands or other companies in the communications field. Interns will have the opportunity to  work on significant educational projects that can include, but are not limited to, the concept and creation of package designs, digital campaigns, brochures, print ads, TV commercials, websites, experiential design and any other medium used to market a product, service or brand.  The goal is for students to leave with projects for their portfolio and/or an understanding of how a creative agency works.

INTERNSHIP JOB DESCRIPTION

Think about all the things you’re exposed to on a daily basis, but don’t really notice. We live in a world full of invisible impressions. Adding to a sea of sameness where others have deeper pockets and hoping for anything but the expected outcome is silly. We can’t simply rely on reaching the right people in the right places at the right times. We need them to engage with our messaging and ultimately share it in some way. That’s what our team of analytically minded, creative media thinkers work passionately to accomplish on a daily basis for our clients.

Planning and Development

  • Develop a mastery of media fundamentals across traditional and digital media 
  • Build proficiency with industry planning tools (e.g., Nielsen Media Impact, Nielsen Ad Intel, Strata, DFA, etc.) to identify and evaluate media opportunities, assess the competitive landscape, pull plan deliveries and manage media buys 
  • Learn the ins and outs of the client’s business (e.g., sales, seasonality, target audience, etc.)
  • Learn basic programmatic trading tasks such as setup, pacing, campaign optimization, and reporting
  • Review past efforts to understand role of media types utilized and historical performance as relevant to successfully developing future campaigns 
  • Create initial draft of media planning goals and objectives and a measurement plan framework
  • Gather and analyze relevant research to strategically inform plan development 
  • Create, organize and maintain relevant media partner information (contact info, media kits, etc.) details and insertion orders) to secure inventory from media partners 
  • Build trafficking sheets by media type with all relevant information (placement, targeting, cost model, etc.)

Reporting and Optimization

  • Help monitor, optimize and report on the approved digital media plan elements 
  • Pull, scrub and analyze campaign data from DFA (or other relevant sources) 
  • Regularly implement optimizations based on partner performance 
  • Build and present performance reports as scoped per client

QUALIFICATIONS/SKILLS

  • Previous media agency internships preferred
  • Majoring in advertising or mass communications with emphasis in media
  • Computer science major preferred for trading internship. 
  • Proficient in MS Excel, Python, and familiarity with other computer languages will be beneficial.
  • Graduating December 2025 - May 2027

NOTE: This is a hybrid internship, not fully remote.  Interns must be able to work out of an office location at least three days a week. Relocation stipend not included in internship offer.

COMPENSATION

Our compensation for this role is $18/hour.

RIGHT TO WORK IN THE US

You must be authorized to work in the US for any employer.  At this time, we are not sponsoring or providing assistance with obtaining work authorization.

McKinney is a place where everyone can grow. Studies have shown that marginalized communities  such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

Interns must be able to work out of an office location at least three days a week. We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule.



Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf


Select...

Durham: 318 Blackwell Street, Durham, NC 27701

Los Angeles: 4539 West Adams Boulevard, Los Angeles, CA 90016

New York: 1 Penn Plaza, New York, NY 10119

Phoenix: 6200 E Thomas Road, Scottsdale, AZ 85251

Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in McKinney’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.