Media Lead

New York, NY

About JPA Health

JPA Health is a fully integrated marketing, communications and medical communications agency for clients ranging from emerging biotech to established pharmaceutical companies and public health organizations. We work exclusively within the health sector. We share our clients’ commitment to making people healthier. In fact, some might say we are obsessed with improving and protecting lives. Check out our sizzle reel!

The Role

JPA Health is seeking a Media Lead to join our Omnichannel Engagement team alongside experts in Engagement Strategy, Earned Media, Technology & Development, and Performance Analytics.

The ideal candidate will drive strategic planning, execution, and optimization of paid & social media campaigns across multiple channels. This role is ideal for a hands-on, data-driven expert who thrives in an omnichannel environment and understands the unique nuances of healthcare marketing. We are hoping to find someone with passion for cross-channel media strategy as part of the overall strategic solution set.

As part of a multidisciplinary team, you’ll collaborate with strategists, creatives, analysts, and client teams to deliver high-performing, compliant media programs for clients in Life Sciences, Public Health, Federal Government, Health Tech, and Investor Relations. You’ll also oversee budgeting, forecasting, benchmarking, and paid content distribution, ensuring our clients maximize their media investments.

This role is client-facing and requires someone who can both develop strategy and execute, managing the details of planning and buying media.

This position is a full-time, hybrid role reporting to any JPA office (i.e., Boston, Washington, DC, New York City) 2 days per week and working remotely 3 days per week.  

 

The Responsibilities

  • Lead the development and execution of paid & social media strategies across search, social, display, programmatic, native, and other digital channels.
  • Develop the organizational approach and processes for social media work
  • Develop and implement (or oversee) overarching social media strategies aligned with organizational goals; oversee content creation, curation, and scheduling for all social platforms.
  • Own media planning, buying, and optimization, ensuring campaigns meet KPIs and compliance standards.
  • Manage a small team, providing guidance, mentorship, and performance oversight.
  • Collaborate with cross-functional teams (strategy, creative, analytics, and client services) to develop omnichannel campaigns.
  • Oversee budgeting, forecasting, and benchmarking to ensure media dollars are spent effectively, working with a Performance Analyst to optimize for ROI over time.
  • Drive paid content distribution, ensuring amplification strategies align with audience behaviors and regulatory requirements.
  • Stay ahead of trends in paid media, especially in regulated industries, and bring fresh ideas to client programs.
  • Analyze performance and collaborate with Performance Analysts to optimize campaigns.
  • Engage with clients directly, presenting media plans, performance insights, and strategic recommendations.
  • Ensure compliance with healthcare advertising regulations (e.g., HIPAA, FDA, etc.).
  • Stay ahead of trends and integrate innovative approaches into strategies.

 

About You

Our ideal candidate must have:

  • Bachelor’s degree and at least 8 years of experience in paid [and ideally social] media, ideally within an agency setting or in a hands-on in-house role.
  • Strong expertise across paid search, paid social, programmatic, native advertising, and display.
  • Proficiency with navigating self-serve platforms, including DSPs, Google Ads, Facebook Business, Twitter/X Ads, and LinkedIn Ads.
  • Omnichannel experience and ability to collaboratively integrate media plans within a larger marketing strategy.
  • Pharma experience is required; familiarity with other areas of healthcare as outlined is a plus.
  • Client-facing and highly communicative, able to present strategies and performance results confidently.
  • Experience with paid content distribution (e.g., sponsored content, paid partnerships).
  • Background in social media is a plus, especially for influencer partnerships (but not required).
  • Strong understanding of healthcare advertising regulations and compliance requirements.
  • Collaborative mindset: comfortable working with strategists, creatives, and analysts to drive results.

What Makes Us Different

JPA Health offers you the opportunity to work with purpose as you achieve extraordinary results for our clients. You will elevate your career in an environment that thrives at the intersection of wellness, connection, and compassion. Our mission to help people live healthier lives begins with you.

Our approach prioritizes compassion to ensure you and your family flourish. We promote flexibility with adaptable work arrangements for a balanced personal and professional life. Our Collaboration Days are designed to strengthen relationships and enhance well-being. Respect, inclusion, camaraderie, and connection – this is the heart of our agency’s ethos. We elevate each other. We work collaboratively. And we push ourselves to think bigger.

In addition, JPA Health offers:

 

  • Paid time off when you need it most: 20+ days PTO, 10 holidays, Sabbatical, bereavement & compassion leave, parental leave, civic duty, volunteer time and year-end office closure.
  • Unlimited access to LinkedIn Learning, internal webinars through JPA’s Elevate Institute, tuition reimbursement, paid professional development, and paid learning and development time.
  • An impressive and comprehensive benefits package that supports you and your family’s physical, mental and financial well-being.
  • Competitive pay and opportunities to advance. The anticipated starting pay for this role is between $100,000 - $130,000 annually, based on a variety of factors including but not limited to experience, qualifications, and location. You may also be eligible for performance-based bonuses. We review compensation annually and evaluate readiness for promotions every quarter.

 

At JPA Health, we are committed to fostering a culture of Diversity, Equity, and Inclusion (DEI). We believe that our strength lies in the diversity of our team, and we strive to create an environment where every individual feels valued, respected, and heard. We are dedicated to promoting equity in all aspects of our work, ensuring that all employees have equal access to opportunities and resources. We are inclusive, welcoming individuals of all races, genders, sexual orientations, religions, national origins, disabilities, and ages. Our commitment to DEI extends beyond our organization, influencing the work we do and the partnerships we build. We believe that by embracing DEI, we can drive innovation, enhance our services, and contribute to a healthier society.

We are proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require an accommodation in order to apply for a position with JPA Health, please contact us for assistance at Recruiting@jpa.com.   

 

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