Director, Earned Media

Philadelphia, PA

About JPA Health

JPA Health is a fully integrated marketing, communications and medical communications agency for clients ranging from emerging biotech to established pharmaceutical companies and public health organizations. We work exclusively within the health sector. We share our clients’ commitment to making people healthier. In fact, some might say we are obsessed with improving and protecting lives. Check out our sizzle reel!

The Role

JPA Health is seeking an Earned Media Director who can bring leadership and simplicity to our Earned Media approach, and for our healthcare clients, spanning Life Sciences, Health Tech, Public Health, Federal Government, and Investor Relations. This person will also ensure that our Earned Media approach seamlessly integrates into the larger Omnichannel Engagement offering at JPA.

The ideal candidate can bridge traditional PR with modern digital earned strategies—leveraging media relations, thought leadership, organic buzz, and influencer amplification to create impactful, scalable engagement.

This role is ideal for someone who loves to roll up their sleeves but also has the strategic vision to lead. You’ll oversee one in-house Earned Media strategist and work with a network of freelancers to pull in as needed, streamlining efforts and ensuring that Earned Media is an integrated, core part of our client strategies.

This position is a full-time, hybrid role reporting to any JPA office (i.e., Boston, Washington, DC, New York City) 2 days per week and working remotely 3 days per week.  

 

The Responsibilities

  • Lead and execute Earned Media strategies that integrate seamlessly with Paid, Social, and Content.
  • Own media relations efforts, securing impactful coverage across healthcare, life sciences, and health tech.
  • Work independently and collaboratively, building integrated earned strategies that support and enhance paid and owned efforts.
  • Champion the role of Earned Media within Omnichannel Engagement, making its impact clear and actionable across teams.
  • Manage and optimize a hybrid team, including one in-house employee and a network of specialized freelancers.
  • Serve as a trusted advisor on media opportunities, such as (but not limited to) FDA approvals, public health initiatives, and corporate announcements.
  • Support crisis communications as needed, ensuring a steady hand when it matters most.
  • Simplify how we talk about and frame Earned Media: clear, compelling, and effective.

About You

Our ideal candidate must have:

  • Bachelor’s degree and at least 8 years of Earned Media experience, spanning traditional PR and digital earned strategies.
  • Experience within the healthcare agencies, preferably with BioTech & Investor Relations familiarity.
  • Expand beyond traditional PR, driving digital Earned Media efforts such as UGC, influencer collaborations, and organic amplification, would be a great add.
  • Deep media relations expertise—you know how to land coverage that moves the needle.
  • Strong strategic mindset, but also comfortable executing and getting things done.
  • Skilled at working both independently and collaboratively, integrating Earned Media into broader omnichannel campaigns.
  • Excellent communicator and storyteller, able to make the role of Earned Media clear and actionable.
  • Leadership experience, with the ability to manage an in-house team member and direct freelancers as needed.
  • A builder. You thrive on optimizing, simplifying, and energizing internal & external stakeholders about the impact of Earned Media.

What Makes Us Different

JPA Health offers you the opportunity to work with purpose as you achieve extraordinary results for our clients. You will elevate your career in an environment that thrives at the intersection of wellness, connection, and compassion. Our mission to help people live healthier lives begins with you.

Our approach prioritizes compassion to ensure you and your family flourish. We promote flexibility with adaptable work arrangements for a balanced personal and professional life. Our Collaboration Days are designed to strengthen relationships and enhance well-being. Respect, inclusion, camaraderie, and connection – this is the heart of our agency’s ethos. We elevate each other. We work collaboratively. And we push ourselves to think bigger.

In addition, JPA Health offers:

  • Paid time off when you need it most: 20+ days PTO, 10 holidays, Sabbatical, bereavement & compassion leave, parental leave, civic duty, volunteer time and year-end office closure.
  • Unlimited access to LinkedIn Learning, internal webinars through JPA’s Elevate Institute, tuition reimbursement, paid professional development, and paid learning and development time.
  • An impressive and comprehensive benefits package that supports you and your family’s physical, mental and financial well-being.
  • Competitive pay and opportunities to advance. The anticipated starting pay for this role is between $140,000 to $160,000 annually, based on a variety of factors including but not limited to experience, qualifications, and location. You may also be eligible for performance-based bonuses. We review compensation annually and evaluate readiness for promotions every quarter.

 

At JPA Health, we are committed to fostering a culture of Diversity, Equity, and Inclusion (DEI). We believe that our strength lies in the diversity of our team, and we strive to create an environment where every individual feels valued, respected, and heard. We are dedicated to promoting equity in all aspects of our work, ensuring that all employees have equal access to opportunities and resources. We are inclusive, welcoming individuals of all races, genders, sexual orientations, religions, national origins, disabilities, and ages. Our commitment to DEI extends beyond our organization, influencing the work we do and the partnerships we build. We believe that by embracing DEI, we can drive innovation, enhance our services, and contribute to a healthier society.

We are proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require an accommodation in order to apply for a position with JPA Health, please contact us for assistance at Recruiting@jpa.com.   

 

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