SVP, Media Engagement

Boston, MA

About JPA Health

JPA Health is a fully integrated marketing, communications and medical communications agency for clients ranging from emerging biotech to established pharmaceutical companies and public health organizations. We work exclusively within the health sector. We share our clients’ commitment to making people healthier. In fact, some might say we are obsessed with improving and protecting lives. Check out our sizzle reel!

The Role

JPA Health is seeking an SVP, Media Engagement to lead a pivotal role in shaping JPA Health's approach to customer engagement by developing and executing comprehensive omnichannel strategies. This role will lead the integration of Paid, Earned, Social, and Owned media channels, and oversee a development team, creating seamless, data-driven experiences that enhance the customer experience.

This position is a hybrid role reporting to the Boston Office at least 2 days per week.

The Responsibilities

  • Lead the design, development, and execution of omnichannel marketing strategies to enhance customer engagement and drive awareness, access, and uptake. 
  • Align channel strategy with broader marketing goals by identifying an optimal mix of digital, in-person, and traditional channels to effectively reach target audiences.
  • Partner closely with cross-functional teams to integrate omnichannel approaches into marketing plans, ensuring a seamless and consistent experience across customer touchpoints.
  • Oversee customer segmentation strategies, using data insights to tailor messaging and engagement methods based on specific audience needs.
  • Champion the adoption of digital platforms and emerging technologies to maximize omnichannel effectiveness, including CRM, marketing automation, content management systems, and AI-driven tools.
  • Work alongside data science and AI-implementation teams to ensure integration and smooth functioning of technology systems supporting marketing activities, such as real-time data tracking, automated customer insights, and digital campaign execution.
  • Cultivate and maintain strong relationships with key clients and stakeholders.
  • Drive business development efforts to expand our client base and service portfolio.
  • Mentor and develop staff, fostering a supportive and growth-oriented environment.
  • Represent JPA Health at industry events and conferences to enhance our visibility and reputation.

About You

Our ideal candidate must have:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required.
  • Minimum 15 years of agency marketing experience within Life Sciences healthcare marketing.
  • Minimum of 5 years specifically focused on omnichannel or digital marketing strategy. 
  • Proven expertise in developing and executing data-driven marketing strategies that span multiple channels, including digital, in-person, and traditional mediums.
  • Strong understanding of healthcare industry regulations, with the ability to navigate compliance requirements in highly regulated environments.
  • Experience with advanced marketing technologies and tools, such as CRM, marketing automation, content management systems, and AI-driven analytics.
  • Proven track record of modernizing communications for organizations both internally and externally
  • Excellent senior management experience including staff and project oversight and supervisory experience
  • Pharma/biotech/medtech experience required. 
  • Leadership and budget management experience.  

What Makes Us Different

JPA Health offers you the opportunity to work with purpose as you achieve extraordinary results for our clients. You will elevate your career in an environment that thrives at the intersection of wellness, connection, and compassion. Our mission to help people live healthier lives begins with you.

Our approach prioritizes compassion to ensure you and your family flourish. We promote flexibility with adaptable work arrangements for a balanced personal and professional life. Our Collaboration Days are designed to strengthen relationships and enhance well-being. Respect, inclusion, camaraderie, and connection – this is the heart of our agency’s ethos. We elevate each other. We work collaboratively. And we push ourselves to think bigger.

In addition, JPA Health offers:

 

  • Paid time off when you need it most: 20+ days PTO, 10 holidays, Sabbatical, bereavement & compassion leave, parental leave, civic duty, volunteer time and year-end office closure.
  • Unlimited access to LinkedIn Learning, internal webinars through JPA’s Elevate Institute, tuition reimbursement, paid professional development, and paid learning and development time.
  • An impressive and comprehensive benefits package that supports you and your family’s physical, mental and financial well-being.
  • Competitive pay and opportunities to advance. The anticipated starting pay for this role is between $190,000 and $220,000 annually, based on a variety of factors including but not limited to experience, qualifications, and location. You may also be eligible for performance-based bonuses. We review compensation annually and evaluate readiness for promotions every quarter.

 

At JPA Health, we are committed to fostering a culture of Diversity, Equity, and Inclusion (DEI). We believe that our strength lies in the diversity of our team, and we strive to create an environment where every individual feels valued, respected, and heard. We are dedicated to promoting equity in all aspects of our work, ensuring that all employees have equal access to opportunities and resources. We are inclusive, welcoming individuals of all races, genders, sexual orientations, religions, national origins, disabilities, and ages. Our commitment to DEI extends beyond our organization, influencing the work we do and the partnerships we build. We believe that by embracing DEI, we can drive innovation, enhance our services, and contribute to a healthier society.

We are proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require an accommodation in order to apply for a position with JPA Health, please contact us for assistance at Recruiting@jpa.com.   

 

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