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VP, Marketing

New York, NY

Verve For Advertisers is a technology company that empowers brands and agencies to connect moments of discovery and drive measurable outcomes across screens.

As part of Verve, we've unified the company's demand-side offering, bringing together the largest on-site search intent dataset outside of walled gardens, direct SDK integrations with top apps, alongside data partnerships with 3M+ websites and LLMs. Our technology captures both what consumers do and why they do it, delivering high-fidelity audiences, insights, and activation across premium omnichannel inventory.

We're looking for a VP of Marketing to build and lead the marketing function for Verve For Advertisers. This is a hands-on leadership role for someone who can set strategy and also ship the work. You'll own everything from brand positioning and go-to-market campaigns to content, demand generation, events, and sales enablement.

The person who thrives here will be equal parts strategist and operator. You'll partner closely with sales, product, and data teams to turn complex ad tech capabilities into clear, compelling narratives that resonate with brand marketers, agency leaders, and programmatic buyers. You'll also be the connective tissue between our go-to-market and the broader Verve global brand.

Responsibilities include

  • Define and execute the overall marketing strategy for Verve For Advertisers, including brand positioning, messaging, and go-to-market plans across managed service and programmatic channels
  • Build, mentor, and lead a marketing team spanning content, demand generation, product marketing, design, and events
  • Own the narrative around Verve's advertising capabilities, translating technical innovations (LLM prompt data integration, intent signals, ID-less targeting) into stories that resonate with buyers
  • Drive demand generation programs that deliver qualified pipeline to the sales organization, including digital campaigns, thought leadership, webinars, and field marketing
  • Partner with sales leadership to develop high-impact sales enablement materials, pitch frameworks, competitive positioning, and category-level thought leadership
  • Lead Verve For Advertisers' presence at key industry events and conferences, managing everything from strategy to execution
  • Collaborate with the global Verve team to ensure consistent brand architecture while adapting messaging for the local advertiser markets
  • Own marketing analytics and reporting, using data to optimize spend, measure campaign effectiveness, and demonstrate ROI to leadership and investors
  • Stay ahead of industry trends around privacy, AI in advertising, programmatic evolution, and signal-based targeting, and translate those into marketing opportunities
  • Manage external relationships and vendor partnerships as needed

Requirements

  • 10+ years of marketing experience with at least 5 years in a leadership role, ideally in ad tech, martech, or digital media
  • Proven track record building and scaling marketing teams in high-growth B2B environments
  • Understanding of the programmatic advertising ecosystem, including DSP/SSP dynamics, audience targeting, publishers, brand KPIs, and measurement
  • Experience marketing AI-powered or data-driven products to sophisticated enterprise buyers
  • Strong storyteller with excellent writing skills and a sharp eye for design and brand consistency
  • Analytical mindset with experience using data to inform strategy and demonstrate marketing ROI
  • Experience managing budgets, agencies, and cross-functional stakeholders
  • Comfortable operating in a fast-paced, high-growth environment where priorities evolve quickly
  • Collaborative and resourceful, with a natural ability to work across sales, product, data science, and creative team

Some company benefits include

  • Competitive salary + performance bonuses
  • Health, dental, and vision insurance, plus mental health resources
  • 401(k) match and generous PTO
  • Hybrid work environment (NYC office)
  • Free lunch for onsite team members in NYC
  • Volunteer Opportunities
  • Opportunities for professional development in a high-growth ad tech company

Greater NY-area Residents: We currently have a hybrid remote work policy. All Verve For Advertisers employees living within a 90-minute (one way) commute of our NYC office are expected to be in the office three days per week.

Salary Range: $200,000 - $225,000

We’re open to allowing the right person to learn our industry on the job. We welcome diversity and non-traditional paths into all of our roles. We believe in hiring the right person as opposed to the right combination of keywords.

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