General Manager - Smarter College

Smarter College is Juno’s scholarship platform. Every month we award a $2,000 scholarship that attracts tens of thousands of high school students and their parents. Beyond scholarships, we help families navigate the complex world of financial aid, student loans, and educational resources. By connecting entrants to products and services that support their journey, we’re able to fund and sustain the scholarship program itself.

Our Goal

Success in this role means helping Smarter College grow to 500,000+ qualified leads per year while operating at break-even or better. Over time, targets will expand to increase both the scale of lead generation and profitability.

What You’ll Do

This role is highly cross-functional — blending marketing, partnerships, analytics, and customer experience. You won’t need to master every skill, but you’ll excel in several and grow in others.

Content / Mass Communications

• Draft, review and schedule broadcast emails
• Draft, review and manage campaign emails (welcome sequences etc.).

Website / Funnel

• Ensure the website is functional and raise any issues identified
• Test different variations of the web and email content to improve conversion rates

Outbound Partnerships

• Manage relationships with the partners that we send leads to
• Measure the performance of these partners
• Find new partners that can generate a higher revenue for us

Inbound Partnerships

• Manage relationships with the partners that we receive leads from
• Measure the performance of these partners
• Find new partners that might be more affordable to get leads from

Paid Media

• Develop and execute advertising campaigns across Facebook / Google / TikTok
• Continuously optimize for cost per acquisition

Analytics

• Review performance dashboards in PowerBI and make data-driven decisions
• Request and interpret new data as needed to guide strategy

Customer Experience

• Oversee our customer service representative handling user inquiries in HelpScout
• Provide clear guidance to ensure applicants and parents get timely, helpful responses

What Success Looks Like

• Growing Smarter College to 500,000+ annual leads
• Driving sustainable economics (scholarship program self-funded through partnerships, ads, and product promotions)
• Expanding both lead volume and profit margin over time

Who You Are

• You thrive at the intersection of marketing, data, and partnerships
• You’re comfortable rolling up your sleeves — whether it’s drafting copy, analyzing data, or negotiating with a partner
• You’re motivated by growth and willing to test, learn, and optimize continuously
• You enjoy working with autonomy while being part of a mission-driven team

Ideal Candidate Background

We are looking for someone who brings both strategic thinking and hands-on execution. Some backgrounds that may be a good fit include:

• Former consultants (e.g., management consulting, growth strategy, digital transformation) who are ready to apply structured problem-solving to an operational and entrepreneurial environment
• Former founders who have built (or tried to build) their own ventures, and are comfortable managing ambiguity, driving growth, and balancing strategy with execution
• Digital marketers or growth managers with experience running email campaigns, ad platforms, or lead generation funnels
• Data-driven operators who are comfortable pulling insights from dashboards, running tests, and making evidence-based decisions

Key Skills That Will Help You Succeed

• Strong written communication and copywriting ability (emails, landing pages, partner outreach)
• Comfort with analytics tools (PowerBI, Google Analytics, or similar)
• Experience with paid ads (Facebook, Google, TikTok) a strong plus
• Ability to manage relationships across multiple stakeholders and geographies
• Problem-solving mindset: you enjoy figuring out what’s not working and fixing it
• Self-starter who can thrive in a remote, globally distributed team

Why Join Us

• Be part of a mission-driven team helping students and families afford higher education
• Gain ownership over a high-growth product with direct impact on revenue and scale
• Work with smart, collaborative colleagues who care about making a difference

Other Expectations

• Location: Fully remote (open to candidates worldwide)
• Time Zone: Must have at least 3–4 hours of daily overlap with Eastern Time (ET) for team collaboration
• Compensation: Competitive base salary above local market rates, reflecting the global nature and responsibility of the role
• Work Environment: You’ll have the independence of remote work while being part of a fast-moving, mission-driven team
• AI Literacy: You should have a working knowledge of using chatbots like ChatGPT to improve your productivity