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About Trilliad

Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.

At Trilliad, culture is our backbone. It shapes how we think, behave, and treat one another, and it defines how our clients, partners, and communities experience us. Every company has a culture and at Trilliad we make ours intentional—anchored in our Leadership Principles. These principles guide every decision and interaction: putting the company first, obsessing over growth, remembering that business is personal, and ensuring strategy turns into execution. We succeed by being one team, striving for greatness, speaking the truth, and holding ourselves accountable. We lighten up with humor, stay patient and disciplined, run towards problems, celebrate results, and never accept confusion as an option. This is the culture you step into at Trilliad—purposeful, lived, and continually developed.

What you will do

The Team Lead, ABM Governance is accountable for ensuring Account-Based Marketing (ABM) engagements are not only well-run but well-led across strategy, execution, and client partnership. This role goes beyond traditional project management. The Team Lead, ABM Governance owns the end-to-end ABM engagement, serving as the strategic quarterback for clients and the accountable leader for cross-functional delivery teams. You are responsible for translating revenue strategy into coordinated and measurable execution across paid media, marketing automation, CRM, sales alignment, and account intelligence—ensuring ABM programs drive real pipeline and revenue impact.

Which means that on a day-to-day basis, you will:

• Own the strategic and operational governance of ABM-focused MaaS engagements
• Act as the senior point of accountability for ABX program success, client confidence, and team alignment
• Lead integrated ABM strategy across demand, pipeline, and revenue teams—not just marketing execution
• Ensure ABM programs are grounded in clear ICPs, buying groups, account segmentation, and intent signals
• Translate client revenue goals into prioritized, executable ABM roadmaps
• Drive tight alignment across paid media, marketing automation, CRM, sales enablement, and analytics
• Proactively identify risks, gaps, and misalignment—and address them before they impact outcomes
• Serve as the primary strategic partner to ABM clients, confidently leading conversations around approach, prioritization, and performance
• Run ABX engagement cadences including planning, account reviews, pipeline reviews, and executive readouts
• Orchestrate cross-functional teams including paid media, lifecycle, content, analytics, and RevOps to deliver cohesive ABM programs
• Guide the use of platforms such as HubSpot, Salesforce, 6sense, and Demandbase to operationalize ABM strategy
• Ensure paid media and account-based advertising programs align to target accounts, buying stages, and intent signals
• Review work for strategic integrity—not just completion—ensuring execution ladders back to ABM objectives
• Manage scope, priorities, and trade-offs with clarity and calm when client needs evolve
• Maintain momentum, structure, and accountability across complex, multi-threaded engagements

How you’ll do it — Leadership Principles

Because how we do things matters just as much as what we do at Trilliad, our Leadership Principles should act as a compass directing the everyday behavior of every teammate across the organization:

• Growth Obsessed. For our business, our clients, and our Selves. 
• Business is Personal. Cultivate relationships. Make space for connection. Care about each other.
• Strategy Without Execution Is Just Dreaming. Hope is not a strategy. Vision matters—so does execution.
• Be One Team. No lone wolves. Have each other’s back and help each other out. 
• Raise The Bar. Good is the enemy of great. Better never stops. Be a Difference-Maker.
• Confusion Is a Choice. Stay curious—Seek to understand. Share context—seek to be understood.
• The Journey Matters. Meaningful work takes time. Be patient. Think: the next 90 days and the next 10 years.
• Create Client Value. Become irreplaceable.
• Lighten-Up. Humor and laughter deepen bonds. 
• Tighten-Up. Focus, discipline, and rigor count. 
• You Have the Ball. Be accountable. Take action. Go the distance. 
• Run Towards Problems. We don’t sweep things under the rug. Symptoms signal deeper causes. Find the root. 
• Have the Hard Conversation. Be direct and empathetic. Speak the truth, kindly. Feedback is a gift.
• Celebrate Results. Make recognizing greatness a habit.
• Think “We” Not “Me.” Prioritize what’s best for the business, the team, and the journey.

What you’ll bring – skills

(i.e., the critical things you need to be proficient at in order to perform the role to expectations)

• ABM Platform Enablement
• ABM Strategy & Governance
• Active Listening
• Business Process Optimization
• Change Leadership
• Cross-Functional ABX Orchestration
• Dealing with Ambiguity
• Executive-Level Client Leadership
• Eye for Detail
• Facilitation
• Presentation Skills
• Prioritization
• Process-Oriented
• Project Management
• Stakeholder Management
• Storytelling
• Work Planning (schedules / timelines)

What you’ll bring – knowledge

(i.e., the critical things you need to know in order or perform the role to expectations)

• Applied understanding of marketing and/or ABM program delivery
• Knowledge of growth services and ongoing client engagement models
• Understanding of how strategy translates into execution across creative, paid, content, and analytics functions
• Awareness of how governance, process, and communication impact client trust and results

What you’ll bring - experience

(i.e., the critical prior experience you must have in order to perform the role to expectations).

• 10 years experience leading or coordinating complex marketing or growth engagements
• Demonstrable experience of working with clients in fast-paced, evolving environments
• Experience directing and aligning cross-functional delivery team
• 5 years experience of managing diverse teams

The Trilliad Agreement

If you want to be part of building a truly great growth company—and if you want to help cultivate a culture that is differentiated and that creates value for customers and colleagues alike—then you might be a fit for Trilliad.

Accepting that invitation means more than bringing your skills, knowledge, and experience to bear in your role. It also means working in alignment with our Leadership Principles, which guide how we show-up for each other, our customers, and the work. Because at Trilliad how we do things matters just as much as what we do.

When you show up in this way—bringing your best and living our Leadership Principles—you can expect Trilliad to uphold its side of The Trilliad Agreement: a workplace in which we grow, connect, and thrive.

A workplace where we grow

• You’ll stretch your skills and shape your career through work that pushes boundaries and raises the bar.
• You’ll have access to world-class training and development.
• You’ll have the clarity and tools to deliver results that matter.

A workplace where we connect

• You’ll be guided by leaders who are worth following.
• You’ll build relationships that go beyond the job.
• You’ll be invited to offer thoughtful feedback, and when you do your voice will be heard.

A workplace where we thrive

• Great results will be recognized and celebrated.
• You’ll work in an environment with teammates who have your back.
• You’ll receive competitive pay and benefits that recognize your impact and support you inside and outside of work.

Global does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.