Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Who You Are

We’re seeking a highly analytical, strategically minded Performance Marketing Data Analyst to join our growing team. In this role, you’ll be the analytical powerhouse behind our paid media efforts, helping us maximize ROI and drive business growth. You’ll play a critical role in managing budgets, developing measurement frameworks, analyzing campaign performance, and surfacing strategic insights across digital channels including Paid Search, Paid Social, Display, Affiliate, and more. 

You’ll act as a vital link between Performance Marketing and Data Science, helping to translate advanced measurement methodologies—such as Marketing Mix Modeling (MMM) and multi-touch attribution platforms like HockeyStack—into actionable, channel-specific strategies.

We’re looking for someone who’s fluent in both analytics and paid media, with experience in a B2B environment and a strong understanding of the full marketing funnel.

Key Responsibilities:

Budget Tracking & Allocation

• Monitor spend pacing across channels and tactics, ensuring budgets are tracked, optimized, and aligned with goals.
• Build and maintain dynamic trackers to support real-time decision-making and efficient budget allocation.

Performance Reporting & Campaign Insights

• Drive weekly performance reviews and produce monthly and quarterly reporting that highlights trends, opportunities, and optimization strategies.
• Collaborate with channel owners (Search, Social, Programmatic, Affiliate, etc.) to streamline channel reporting, analyze campaign performance and surface actionable insights that improve outcomes.

Forecasting & Scenario Planning

• Partner with Performance Marketing leads and Finance to develop and maintain accurate channel-level forecasts and scenario models to guide strategic investment decisions.

ROI & Incrementality Analysis

• Conduct deep-dive analyses to assess paid media effectiveness, incrementality, and ROI, identifying what’s working and where optimizations can unlock greater efficiency.

Data Translation & Full-Funnel Measurement

• Work closely with Data Science to translate complex models—such as MMM and multi-touch attribution—into clear, actionable strategies.
• Co-develop measurement frameworks for mid- and upper-funnel channels (e.g., CTV, YouTube) to assess impact and support a holistic view of performance.

Test & Learn Strategy

• Lead and support the A/B testing roadmap, including test design, implementation, analysis, and communication of results to drive continual performance improvements.

Measurement Best Practices

• Establish and uphold best practices in paid media measurement, data integrity, and performance storytelling.
• Serve as the subject matter expert on media analytics, collaborating cross-functionally with Marketing, Analytics, and Finance teams.

How You Will Do Your Work

As a Performance Marketing Data Analyst, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

• Business insight- applying knowledge of business and the marketplace to advance the organization’s goals
• Functional expertise-subject matter expertise of specific function(s), including knowledge of principles, practices, and domain knowledge.
• Nimble learning-actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
• Adaptability-the ability to adjust your approach or actions in response to changes in your external environment.
• Clear communication-the ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

• Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.
• Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.
• Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.
• Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.
• Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

• 3–5 years of experience in performance marketing analytics or digital media analytics 
• Experience working in a B2B marketing environment and understanding of the B2B sales funnel, lead stages, and conversion metrics
• Strong knowledge of paid media platforms (Google Ads, Meta, LinkedIn, programmatic/display, YouTube) and their respective data/reporting capabilities
• Deep understanding of performance metrics ( ROAS, CPL, CPIO, incrementality, attribution, etc.) and how to tell a story with data
• Hands-on experience with multi-touch attribution tools (e.g., HockeyStack) and/or MMM
• Strong analytical toolkit: Excel/Google Sheets modeling, SQL, dashboarding (Tableau, Looker, etc.)
• Exceptional communication skills—you can distill complex data into clear insights and compelling recommendations
• A bias for action—you don’t just report on performance, you help drive it
• Passion for continuous learning and experimentation in a fast-paced environment

The base wage range for this position based in our New York City Office is targeted at $109,000 to $119,900 per year.

#LI-Hybrid #LI-KC2

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location.  Salary ranges for positions based in other locations may differ based on the cost of labor in that location. 

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks. 

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at accommodations@justworks.com. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report