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Director, HCP Marketing

Framingham, US

About KalVista Pharmaceuticals, Inc. 

KalVista is a global pharmaceutical company dedicated to delivering life-changing oral therapies for individuals affected by rare diseases with significant unmet needs. The KalVista team discovered and developed EKTERLY®—the first and only oral on-demand treatment for hereditary angioedema (HAE)—and continues to work closely with the global HAE community to improve treatment and care for this disease around the world.

For more information about KalVista, please visit www.kalvista.com and follow us on LinkedIn, X, Facebook and Instagram.

 

ABOUT THE ROLE

KalVista is seeking a Director of HCP Marketing who will lead the strategic planning, tactical execution and ongoing management of physician-focused marketing efforts in the US. Reporting directly to the Vice President of Marketing, this role requires a dynamic and self-driven individual with strong strategic thinking and cross-functional collaboration skills This individual will lead all HCP initiatives in addition to several cross-functional sub-teams. The candidate must be able to operate in a fast-paced, growing organization, with a goal of exceeding quality expectations.

 

RESPONSIBILITIES

  • Works cross functionally to ensure an integrated brand strategy that includes all facets of the HAE community (i.e. brand, patient services, advocacy, and communications)
  • Lead HCP personal and peer-to-peer marketing in close collaboration with the Consumer Marketing and agency partners
  • Establish and implement the product positioning, implement disease state and branded campaigns and messaging; develop, and execute personal and non-personal branded and disease state tactics
  • Partner with the Consumer Marketing partners to develop and optimize non-personal promotional content and collateral that align with brand positioning and engagement strategy
  • Manage interactions with opinion leaders, lead market insight gathering through advisory boards, and build/maintain HCP speaker bureau; includes KOL identification and development
  • Partner cross-functionally on Strategic Planning and campaign evolution
  • Work with cross-functional teams to analyze customer brand/competitive product utilization, and market trends to inform strategic & tactical decision making
  • Develop and refine HCP segmentation and targeting
  • Develop detailed and effective communication plans, including internal and external messaging, as well as presence at key congresses
  • Build and lead a high-performing team, coaching and developing next generation of leaders, seen as a leader and mentor outside of their team. Expect to have 1-2 direct reports, but act as a peer leader across marketing team
  • Manage agency partners and vendors on market research efforts, creation of marketing materials, materials reviews, and budget adherence
  • Align with Sales leadership on Sales Representative directives, POA, training ensuring alignment across cross-functional teams and readiness of field-facing materials
  • Demonstrated understanding of the legal, regulatory, and compliance requirements for pre- and post-approval activities and ability to model expected behavior for the team

 

BASIC QUALIFICATIONS

  • Bachelor’s degree required MBA is strongly preferred
  • 7 years of relevant marketing experience
  • Exceptional leadership and interpersonal skills with the ability to effectively engage and influence across teams

 

PREFERRED QUALIFICATIONS

  • MBA is strongly preferred
  • Strong experience in leading launch(s) as a marketer, preferably in rare disease
  • At least 3 years of leading HCP marketing, preferably in rare disease
  • Prior experience in commercial functions beyond marketing (e.g., Sales, Market Access, Commercial Operations) is a plus
  • Previous experience working in a biotech start-up is preferred

 

EXPECTATIONS & COMPETENCIES

  • Innovative mindset with the ability to take a creative approach to best meet the needs of both customers and KalVista
  • Strong strategic thinking and problem-solving skills
  • Excellent presentation skills, ability to present to diverse stakeholders including: patients, healthcare professionals, senior leaders and board members
  • 25%+ travel anticipated

 

OUR VISION

We Deliver Novel Therapies That Empower People To Live Better Lives.

 

Our OPERATING PRINCIPLES, referenced below, guide our behaviors and decisions:

Define Success – And Then Deliver
Act with outcomes in mind. Have high expectations. Details Matter.

Be Data Driven And Openly Debate – But Be Decisive
Time is valuable. Say the thing you can’t say. Understand timelines and meet them.

Have An Ownership Mentality
This is your company; treat it that way. Protect our resources, reputation, and results.

Be Internally Collaborative And Externally Competitive
We go further, faster, together. Have a bias for action, but bring others along. Offer solutions, not just problems.

Good People = Great Company
Act with integrity. Assume positive intent. Be Kind.

 

Important Notice to Third-Party Recruiters & Staffing Agencies:

The current job openings advertised on this website are for the sole purpose of candidates to apply directly. Unsolicited and anonymous CVs submitted in any manner to KalVista employees, including to employee personal e-mail accounts, are considered to be the property of KalVista and will not qualify for a fee to be paid. Referral fees will only be payable where KalVista has agreed with an agency to work on a specific appointment, and then only in conjunction with a fully-executed contract for service.

If any Agency representative contacts a KalVista Hiring Manager or company employee, other than a member of the KalVista Talent Acquisition team, to solicit an appointment to engage on a job opening, that Agency will not be considered for that specific job opening or future opportunities with KalVista.

Thank you for your understanding and cooperation.

Pay Range

$230,000 - $250,000 USD

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