Content and Marketing Manager

About Katch

Katch is a leading healthcare technology company specializing in payment integrity and subrogation solutions. We partner with health plans, providers, and other stakeholders to identify, recover, and prevent payment errors—helping our clients reduce costs and improve operational efficiency. Our innovative platform combines advanced analytics, deep industry expertise, and a collaborative approach to deliver faster, more accurate recoveries and better outcomes across the healthcare ecosystem. 

At Katch, we’re building a fast-growing team that thrives in a startup environment. We look for curious, resourceful problem-solvers who are comfortable wearing multiple hats, working with ambiguity, and moving quickly to deliver results. Ideal candidates are collaborative by nature, eager to learn, and passionate about driving innovation in healthcare. If you’re energized by solving complex challenges and want to make a measurable impact, you’ll feel right at home here. 

 

Position Summary

The Marketing Manager is responsible for the planning and execution of Katch’s marketing programs and content strategy, brand storytelling, and campaign performance. The role balances the intersection of strategy + production + distribution, ensuring content is not only high quality, while also fueling demand generation, brand awareness, and customer engagement. This position will have the unique opportunity to support our business in being both a leader of concept as well as an executor! 

LOCATION: This remote position requires that candidates reside in the following eligible states: Georgia, Florida, Pennsylvania, Kentucky, Texas, Wisconsin, Michigan. 

General Duties and Responsibilities

Content Strategy Leadership

• Develop and execute Katch’s content strategy, ensuring alignment with brand vision, GTM priorities, and business goals.
• Build and manage the editorial calendar across web, email, social, partner portals, and sales enablement channels.
• Define and maintain clear messaging frameworks, core narratives, and tone-of-voice standards.
• Conduct content audits and identify gaps, redundancies, and new opportunities.

• Ensure every asset has a clear purpose, target audience, and measurable outcome.

• Integrate SEO strategy into planning and optimize existing content to improve findability and performance.

Marketing Campaign & Channel Management

• Plan and execute marketing campaigns (email, social, web, events, and other integrated channels, as applicable.).
• Ensure all campaigns are fueled by content that is targeted, relevant, and high performing.
• Collaborate with Growth team to support lead generation, nurturing, and engagement.

 

Content Production & Oversight

• Partner with agency partners and internal team to produce high-quality assets.
• Review and edit content for clarity, brand alignment, and strategic intent.
• Partner with agency and internal teams to create content (e.g., social copy, campaign messaging, landing page content, scripts, white papers, case studies, SEO).
  
  

Performance Measurement

• In partnership with agency partners, track content and campaign performance across KPIs such as engagement, conversions, organic traffic, CTR, and campaign influence.
• Use data to refine messaging, brand storytelling, and campaign targeting.
• Report insights and recommendations to leadership.
  
  

Cross-Functional Collaboration

• Work closely with Product, Growth, Client Solutions, and Operations to ensure consistent, cohesive messaging.
• Support product launches, rebranding, and marketing with content strategy and campaign planning.
• Align with leadership on priorities, positioning, and market opportunities.

 

Skills & Qualifications

• 7+ years in marketing roles with focus on content strategy, brand storytelling, and/or campaign management.
• Strong content strategy experience with the ability to shape messaging for different audiences.
• Experience building and owning marketing calendars and multi-channel content plans.
• Ability to balance strategic thinking with hands-on execution.
• Strong project management and cross-functional communication skills.
• Experience collaborating with internal teams and agencies.
• Proficiency with analytics tools (HubSpot, CRM platforms, social analytics).
• Bonus: experience with B2B platforms, payment integrity, payer experience.

 

 

 

 

 

 

 

Benefits

• Comprehensive medical, dental, and vision coverage
• Wellness program with resources for healthy living
• Health Savings Account (HSA) and Flexible Spending Account (FSA) for tax-free savings 
• Tuition reimbursement opportunities
• Generous PTO so you can recharge
• Paid holidays and sick time
• Leave options to support life’s biggest moments
• Life and Disability insurance through Unum
• Voluntary coverage options for added peace of mind (Critical Illness, Accident, Hospital Indemnity, Legal, and Identity Protection)
• Employee Assistance Program (EAP) for free, confidential counseling and support
• Backup care when you need it for children, elders, and pets through Care.com
• Remote work options available for many roles
• Flexible schedules in select positions

For more information about Katch, visit KatchIQ.com.

 

 

Equal Employment Opportunity at Katch

Katch is an equal opportunity employer and is committed to providing equal employment opportunity to all applicants and employees. We do not discriminate on the basis of race, color, ancestry, religion, sex (including pregnancy), national origin, age, disability (physical or mental), genetic information, sexual orientation, gender identity or expression, marital status, citizenship, military or veteran status, or any other characteristic protected by applicable federal, state, or local law.

Katch participates in E‑Verify as required by applicable law.

In accordance with applicable state and local laws, Katch does not inquire about an applicant’s salary history during the recruitment process.

If you require a reasonable accommodation to complete any part of the application or recruitment process, please contact our recruiting team.

For information on how we collect and use personal data, please review our Privacy Notice at www.KatchIQ.com