Chief Marketing Officer

Kensington delivers the world’s most personal travel experiences. We bring to life each client’s desire to travel in a way that’s tailored specifically for them, in the company of local private guides who ensure that they enjoy the authentic best of their destination. The result is a unique journey rich in memories that last a lifetime!

We achieve this because of our extraordinary people, passionate experts with deep knowledge of their destinations. They are what enables us to deliver remarkable experiences in over 120 countries worldwide, and across each of our businesses – Private Touring, Cruises, Villas, Yachts, Expeditions, Ultraluxe Land, Private Jets, and Air. 

To learn more about Kensington, visit kensingtontours.com. 

ABOUT KENSINGTON TOURS

Kensington Tours is a $500M global luxury travel operator specializing in private, tailor-made journeys across tours, yachts, villas, cruises, air, and corporate travel. Over two decades, Kensington has grown at approximately 30% CAGR by combining deep destination expertise with exceptional service, design-led experiences, and a high-performing digital demand engine.

As Kensington enters its next phase of expansion, the ambition is to build one of the most iconic, digitally enabled luxury travel brands in the world—defined by cultural relevance, omnichannel excellence, and data-driven personalization.

THE OPPORTUNITY

The Chief Marketing Officer will serve as the enterprise owner of brand, growth, and digital innovation globally. This role is accountable for both strategic brand leadership and scalable, efficient growth, with a clear mandate to modernize Kensington’s global marketing ecosystem through advanced digital, omnichannel, and AI-powered capabilities.

This is a high-impact executive role operating at the intersection of brand, data, technology, and culture—shaping how Kensington is discovered, experienced, and remembered by high-net-worth travelers worldwide.

CORE RESPONSIBILITIES

DIGITAL, GROWTH & DEMAND ENGINE LEADERSHIP

• Own end-to-end growth strategy across acquisition, conversion, retention, loyalty, and lifetime value.
• Lead a digital-first demand engine, where the majority of revenue and leads originate online.
• Diversify growth beyond paid search by scaling lifecycle marketing, paid social, content, partnerships, affiliates, and emerging platforms.
• Establish modern growth marketing frameworks incorporating experimentation, attribution, cohort analysis, and continuous optimization.

AI-ENABLED MARKETING & ADVANCED ANALYTICS

• Champion the application of AI and advanced analytics across the marketing ecosystem to drive smarter targeting, personalization, predictive insights, and decision-making.
• Lead AI-powered customer journey development, including dynamic content, intelligent lead routing, and conversion optimization.
• Anticipate and adapt to AI-driven shifts in search, discovery, and consumer behavior.
• Partner with technology and data leaders to build scalable, future-ready marketing infrastructure.

OMNICHANNEL & PORTFOLIO GROWTH

• Architect a cohesive omnichannel marketing strategy across all Kensington products including Tours, Yachts, Villas, Cruises, Vacations, Air, and Corporate.
• Ensure seamless integration across digital, experiential, sales enablement, PR, and B2B partner channels.
• Expand and optimize B2B travel advisor and agency marketing programs with best-in-class tools and collateral.
• Accelerate repeat, loyalty, and referral channels through data-led engagement, personalization, and premium loyalty experiences.

BRAND, PARTNERSHIPS & CULTURAL LEADERSHIP

• Define and steward a clear, compelling global brand vision that differentiates Kensington as a category-defining luxury travel brand.
• Serve as Kensington’s chief storyteller across all channels and touchpoints.
• Build cultural relevance through high-impact partnerships, experiential activations, and non-traditional brand collaborations.
• Ensure every customer interaction reflects aspiration, trust, and design excellence.

CREATIVE EXCELLENCE & MARKETING OPERATIONS

• Build and scale a world-class in-house creative and content organization operating with the speed of a growth company and the quality of a luxury brand.
• Establish enterprise marketing operations, performance dashboards, and ROI governance.
• Balance agility and experimentation with brand consistency and operational discipline.

LEADERSHIP & ENTERPRISE GOVERNANCE

• Lead, inspire, and scale a high-performing global marketing organization across brand, growth, digital, analytics, and operations.
• Operate as a strategic partner to the CEO, President, and Executive Leadership Team.
• Represent Kensington externally with credibility across partners, platforms, and the broader luxury, lifestyle, and technology ecosystem.

EXPERIENCE & PROFILE

• 15+ years of senior marketing leadership experience within luxury, lifestyle, travel, or category-defining global consumer brands.
• Proven ability to scale digital and growth marketing engines while building enduring premium brands.
• Demonstrated fluency in AI, marketing technology stacks, data platforms, and attribution models.
• Strong financial and commercial acumen with experience managing significant budgets and return-based investment models.
• Track record of leading large, distributed teams across geographies.
• Globally minded, culturally fluent, and comfortable operating in complex, fast-changing environments.

THE EXECUTIVE MINDSET

You are a growth-oriented brand leader—equally comfortable setting creative vision, driving performance outcomes, leveraging AI and data, and operating as an enterprise executive. You see marketing as a core driver of business value, cultural relevance, and long-term competitive advantage.

WHY KENSINGTON

• Opportunity to shape and scale a digitally sophisticated, globally iconic luxury brand.
• Seat at the executive leadership table with direct partnership to the CEO.
• Ability to influence enterprise strategy, growth, and brand equity at scale.
• Competitive executive compensation, long-term incentive participation, and exceptional travel benefits.
• Rare chance to redefine how luxury travel is discovered, marketed, and experienced globally.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.
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The Range Group may use artificial intelligence throughout the recruitment process to screen, assess or select applicants for this position. These tools assist our hiring team but do not replace human judgment. Final hiring decisions are ultimately made by the hiring team.

We thank all candidates for their interest, however, only those selected for an interview will be contacted.