Media Solutions Senior Analyst, Google Marketing Platform

Napkyn Summary: 

We believe in a world where data stimulates growth, creativity and inspiration. A world where people and technology work in concert to create new outcomes, new opportunities, and new customer connections.

We believe that data, harnessed properly, can spark powerful consumer insights, business transformation and marketing innovation.

We are a full stack Google partner with a 14 year track record of delivering solutions to leading brands across multiple industries. 

As a Kepler Group company, Napkyn draws from Kepler's strategic, technology- and data-driven marketing expertise to provide world-class Google marketing support.

The Napkyn team is guided by Kepler’s values:

• Kepler prides itself on being a great place to work.  In fact, we’re proud to share that AdAge just recognized Kepler as the #7 Best Place to Work”, validating our investment in our team and our clients.
• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 
• We're fun, authentic, empathetic, and ever-in-motion. You'll work with and learn from the smartest people in the industry and have a blast doing it. 
• We're human. You'll have an option to join Employee Resource Groups, DEI initiatives, and altruism efforts to bring positive societal impact.

The Team

Napkyn’s programmatic leaders live within the Digital Solutions team, driving expertise of the Google Marketing Platform media buying products: Display & Video 360, Campaign Manager, Search Ads 360, and more.

The Digital Solutions team is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including programmatic DSP media: audio, DOOH, native, display, social, SEM, video/Advanced TV, etc) and a keen sense of macro marketing, data policy, and technology trends. 

This team is not simply a trading desk - you will be a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges. External training for clients will reinforce best practices covering set up, execution, reporting and optimization.  

THE DETAILS

As a Digital Solutions Senior Analyst, you will refine your programmatic craft across the Google Marketing Platform (e.g. DV360, SA360, CM360), unlocking value across channels (Advanced TV/CTV, Audio, Video/YouTube, Display/Native, SEM) and the ad tech ecosystem of SSPs, CDPs, DMPs, ad verification partners, and more. 

Aside from an advancement in technical skills, this role will offer a unique entrepreneurial opportunity to support a business from the ground up, developing processes, growing the team, etc.  You’ll be very independent and given the opportunity to take on challenges that you feel are mission critical for the business to scale effectively.

Why You Will Love This Role: 

You are excited about helping brands leverage data as a superpower. 

You will work alongside a diverse team of strategists, engineers, data scientists, and marketing execution experts who help our customers activate and apply their data superpowers at speed and scale to:

• Understand, communicate and connect deeply with their customers’ needs and desires 
• See around corners to identify threats & opportunities 
• Adapt and innovate at the speed of light 
• Leap over their competition from a single data-driven insight 

THE ROLE

• As a Media Solutions Senior Analyst you’ll support the overall team on a day to day basis 
• You will serve as primary client point of contact for clients and as support point for other clients when needed
• Leading 1-2 clients as a lead, supporting your team members across 4-8 clients
• Responsible for understanding clients’ business issues and goals and successful delivery of marketing/media services.
• Becoming the trusted “go to person” for clients
• Supporting Google marketing Platform (CM/DV/SA) trainings for clients
• Helping senior team leads to identify client upsell opportunities across Media and Data Solutions, working closely with Data Solutions counterparts when necessary
• You will support project management, and innovation within the team. Identifying process and pain points to automate and improve. As well as new productization/revenue opportunities
• A combination of process documentation, process creation and innovation, Napkyn Magic product innovation
• Responsible for supporting Media Team with billing and technical troubleshooting

You Will Learn: Refine your programmatic/biddable media expertise while broadening your optimization expertise with Google’s omni-channel media trading platforms and analytics tools, actively planning and launching campaigns across GMP.

• Google: Search Ads 360, Display & Video 360, Campaign Manager 360

Also, learning about other channels and platforms will help us determine the best fit for Google products within a marketing mix.

Note: you are not expected to have a deep expertise across all platforms and channels on day 1, but you’re expected to have an eagerness and willingness to learn (and teach)!

You Will Guide & Teach: Provide training, input, and hands-on guidance around campaign design, innovation, testing frameworks, and data/measurement solutions

You Will Lead: Help us build a team!

You Will Collaborate: 

• Work with Napkyn peers to provide best-in-class Google support
• Codify and share best practices across the team
• Be a strategic partner to your clients and to Google counterparts (e.g., product development)

REQUIRED SKILLS AND EXPERIENCE:

• 1-3+ years of full-time digital optimization experience required (e.g. Programmatic/DSP media buying)
• Bachelor’s degree or similar alternative, recognized and relevant certification(s)
• Consider yourself knowledgeable of DV360, ideally have experience with buying PMPs, CTV, Youtube, and other advanced programmatic knowledge
• Strong knowledge of CM360
• Strong analytical skills, and comfort with MS Excel/Google Sheets, data analysis and internet technologies
• Maintain an in-depth knowledge of digital marketing technologies and other Google Marketing Platform technologies (Google Analytics, Google Ads/Search Ads360) 
• Previous experience with executive relationship development 
• Understanding of high-level business strategy
• Ability to articulate technical capabilities in terms of business value

CHARACTERISTICS NEEDED TO SUCCEED IN THIS ROLE: 

• Strong communication and presentation skills
• Proven creative problem-solving approach and strong analytical skills
• A valued team member, who upholds Napkyn’s values and professional integrity at all times
• Articulate and confident presenter
• Ability to effectively prioritize tasks
• Excellent business writing and communication skills
• Analytically minded
• Self-motivated with lots of energy
• Outgoing, positive thinker
• Flexible, versatile and proactive
• Open, honest and direct, is comfortable giving and receiving constructive feedback

Start Date: Position is open immediately

Reporting directly to: Jeff Giocondi, AVP Media Solutions

Location: Hybrid - based in NYC

Napkyn  welcomes and encourages applications from people with disabilities.  Accommodations are available upon request for applicants in all aspects of the selection process. We are committed to diversity of background, thought and experience, and we work to create an environment in which all our employees thrive by bringing their authentic self to work.

Transparency is fundamental to Kepler’s and Napkyn's culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:        

• Base Salary: $73,500 - $89,000

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year