Senior Digital Media Analyst - Amazon
Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.
- We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
- We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
- We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.
THE TEAM:
Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends.
This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges.
THE ROLE:
- Strong written and verbal client and internal communication
- Ability to make strategic and tactical recommendations independently with minimal input from peers and leaders
- Ability to troubleshoot and creatively problem-solve for client issues
- Understanding of the Amazon ecosystem from retail operations to A+ content to media and data/analytics
- Entrepreneurial mindset: ability to handle ambiguity and change, with the purpose of building a business and team.
- Priority Platform: Amazon DSP
- Ability to assess Amazon DSP's best practices and recommend adjustments where relevant to client businesses
- Moderate understanding of site tagging (Amazon Ad Tag)
- Ability to walk through the essentials of implementation and event tagging at a high level (not required to implement directly)
- Moderate understanding of ad tagging
- Ability to understand purposes of client-provided ad tagging: adservers, ad verification partners, measurement partners, etc.
- Understanding of essential Amazon Ad policies
- in which cases are advertisers restricted from using certain types of data or inventory
- What types of creative elements are likely to be flagged and rejected
- Deep understanding of Amazon Owned & Operated inventory, including:
- STV (Streaming TV), Prime Video, Twitch, and other video offerings
- Onsite display inventory and rough pricing / strategic purpose vs 3rd party inventory
- Activation of deals / guaranteed buys
- Knowledge of managed-service-only offerings (e.g., Thursday night Football and other licensed live sports)
- Moderate understanding of the programmatic ecosystem’s 3rd party inventory
- what is an exchange, an SSP, data clean room, etc.
- How is Amazon Publisher Services differentiated
- Secondary Platform: Amazon Ads (Amazon Search)
- Ability to independently audit campaigns and set up new campaigns, assessing Amazon Ads best practices and recommend adjustments where relevant to client businesses
- Moderate understanding of brand registry and fulfillment options
- Deep understanding of buy box dynamics
- Deep understanding of ASIN structure and optimal grouping for sponsored ads/brands in your ad campaign
- Understanding of essential Amazon Ads policies
- Deep understanding of Amazon Seller and Vendor Central
- Deep understanding of Sponsored Ads, Sponsored Brands, and Sponsored Brand Videos - and the impact of each independently and with complementary upper funnel brand media.
- Moderate understanding of Amazon SEO, listing and Store optimization
- Tertiary Platform: Amazon Marketing Cloud (AMC), Amazon’s data clean room
- Moderate understanding of use cases and benefits in audience strategy and segmentation, targeted media activation, and analytics/measurement
- Some hands-on experience with AMC is a bonus
Responsibilities:
- Be the primary point of contact for Kepler’s Amazon team, servicing Amazon DSP, Amazon Marketing Cloud, Sponsored Ads, Amazon SEO/Store, and the burgeoning area of retail operations and digital shelf management: some clients will require consulting and training, while others require hands-on management of the campaigns.
- Respond to email communication in a timely manner (24 hours / same day where possible) even if just to confirm receipt and next steps
- Hop on a call/zoom ad-hoc where necessary to help answer client questions, or to walk less-experienced clients through issues or QA
- Explain features / functionality where they lack experience
- Make recommendations to help their campaigns be successful relative to the clients’ stated goals
- For Managed Service clients who require hands-on campaign management:
- Translate new business conversations into a campaign strategy; present the proposal and build campaigns
- Delivery weekly/biweekly reporting across campaigns, on a zoom/call if required by the client in a format predetermined in initial conversations between Kepler/client
- Receive ad-hoc questions and requests from managed service clients and act upon them in a timely manner
Managed service clients may be DSP-only, DSP and Amazon Search, or Amazon Search only. Pending approval, search accounts may utilize an bid management partner like Pacvue that provides automation to streamline operations and accelerate campaign performance
- Assist the administration of the business, especially as relative to the “pod” of clients
- Forecast spend month by month for each client and input into revenue tracking document
- Assist CSM with billing issues where they apply to your clients and where your input is helpful
- Assist the account leads in select onboarding tasks for new clients in your “pod” as necessary
- Ladder up opportunities for case studies or cross-team learnings from highly successful or educational client activations
- Maintain regular contact with key Amazon support resources and request help as needed. Roles include but are not limited to:Partner Development Manager, Programmatic Solutions Consultant, and other Account Executives.
MORE ABOUT KEPLER
Benefits & Perks
- Competitive health and dental benefits
- Tuition reimbursement and training stipend
- Hybrid Office/WFH Schedules: office supplies, internet, and phone stipend
- “Work from Anywhere” 4 weeks per year
- Stocked kitchen, and other team outings
- Collaborative and friendly work space, easily commutable location
- Volunteering & altruism opportunities
- Team building lunches and events, and company celebrations: Summer, Halloween, Holidays, and many multicultural holidays recognized/celebrated
- If something is important to you that’s not listed here, let us know!
Career & Development Focus
- Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
- Opportunities to pursue business related side projects and Hackathons
- Environment of learning from peers, including 30+ class training program, Kepler University, powered by Center of Excellence and Tiger Team subject matter expert groups
- Opportunity to work with cutting edge technology and industry thought leaders
- Kepler Rocket Mentorship Program: beneficial for the development of both mentors and mentees
**All applications must include a Resume & Cover Letter in English to be considered.
Kepler is a people first organization. If this roles piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.
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