Freelance Paid Social Specialist

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

THE ROLE

We’re looking for a Freelance Paid Social Media Specialist to join our Optimization & Innovation team through the end of 2025. In this role, you’ll work 40 hours per week on a contract basis, aligned to PST hours. You’ll focus on managing paid social campaigns in-platform, primarily across Meta and TikTok. This role is ideal for someone with 1–3 years of hands-on campaign management experience who can confidently launch, QA, optimize, and analyze campaigns.

You’ll succeed in this role if you’re detail-oriented, comfortable working independently, and eager to apply your skills in paid social media buying and optimization to deliver strong results for Kepler clients.

What You Will Do:

• Manage in-platform execution of paid social campaigns, with a focus on Meta, TikTok, Pinterest & YouTube, including campaign setup, launch, QA, and ongoing optimizations
• Monitor campaign performance and generate actionable insights to improve results and inform client strategies.
• Support the media buying process by implementing campaign structures, tracking, and pacing against budgets.
• QA campaign setups and troubleshoot delivery issues to ensure flawless execution.
• Contribute to weekly performance reviews and reporting, highlighting key takeaways and recommendations.
• Collaborate with Kepler team members to align on best practices and share learnings across accounts.
• Work full-time (40 hours per week, PST hours) through the end of 2025.

Desired Skills and Experience:

• 1–3 years of hands-on, in-platform experience managing paid social campaigns required (Meta and/or TikTok strongly preferred).
• Strong understanding of the media buying process and campaign lifecycle (setup, launch, optimization, and reporting).
• Experience QA’ing campaign builds and ensuring accurate implementation of targeting, creative, and tracking.
• Ability to analyze performance data and clearly translate results into insights and recommendations.
• Strong organizational skills with the ability to manage multiple campaigns and priorities in a fast-paced environment.
• Excellent communication skills with a collaborative mindset.
• Nice to have: experience with in-feed product advertising and/or retail media platforms.

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

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