Vice President, Retail Media

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

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Vice President, Retail Media

The Vice President (VP), Retail Media - a senior leader within our Strategy & Activation team - is responsible for leading and scaling Kepler’s retail media practice across a portfolio of enterprise clients. This role oversees high-performing teams and is accountable for both client success and the continued evolution and growth of our retail media capabilities.

As a senior client and business leader, you will serve as a trusted advisor to executive stakeholders, bringing a holistic view of the retail media landscape across platforms such as Amazon Ads, Walmart Connect, Target Roundel, Criteo, Instacart, and other emerging retail media networks. You will drive the development of integrated, full-funnel retail media strategies that deliver measurable business outcomes at scale.

In this role, you will set the vision for retail media strategy and activation at Kepler — driving innovation, shaping best practices, and identifying new opportunities for growth across clients and the broader organization. You will partner cross-functionally with senior leaders to ensure retail media is fully integrated into Kepler’s broader media and data offerings.

This position requires a balance of executive leadership, deep platform expertise, and operational rigor. You will play a critical role in advancing Kepler’s position as a leader in retail media.

What You Will Do

• Serve as a senior strategic authority across retail media platforms (including Amazon Ads, Walmart Connect, Target Roundel, Criteo, Instacart, and others), setting direction for planning, investment strategy, partner selection, campaign design, and measurement
• Act as an executive point of contact for key client relationships, with accountability for performance, client satisfaction, and long-term growth
• Partner with senior client stakeholders to align retail media strategies with broader business objectives and drive transformational impact
• Lead and mentor team leaders and cross-functional teams, fostering a culture of excellence, accountability, and innovation
• Oversee the execution of complex, multi-platform retail media programs, ensuring consistency, quality, and scalability across engagements
• Drive innovation across retail media offerings, including evaluation of emerging platforms, beta opportunities, and new capabilities
• Establish and scale best practices, frameworks, and methodologies across the retail media function
• Contribute to business development, including supporting new client acquisition and expanding existing partnerships
• Build and strengthen strategic partnerships with key technology and platform providers (e.g., Pacvue, Skai, and others)
• Collaborate with senior leadership to shape the long-term vision and growth strategy for retail media at Kepler

Desired Skills and Experience

• 12–15+ years of experience in retail media, ecommerce advertising, or performance marketing, with deep expertise across multiple retail media networks
• Proven experience operating at a senior leadership level, with accountability for both client outcomes and business growth
• Demonstrated ability to build and influence executive-level client relationships within complex enterprise organizations
• Strong understanding of the retail media ecosystem, including sponsored ads, DSP, and offsite retail media strategies
• Experience leading and scaling large, cross-functional teams, with a track record of developing senior leaders
• Track record of driving measurable business impact through data-driven, full-funnel media strategies
• Strong analytical and strategic mindset, with the ability to translate data into actionable insights and executive-level narratives
• Experience with retail media platforms and tools such as Pacvue, Skai, or similar technologies preferred
• Innovative, forward-thinking leader comfortable navigating ambiguity and driving change
• Hands-on, solutions-oriented mindset with the ability to operate effectively in a fast-paced, entrepreneurial environment

 Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.Total Compensation:

• Base Salary: $200,000 - $225,000
• Target Annualized Discretionary Bonus: 15% ($30,000 - $33,750)
• Target Total Cash: $230,000 - $258,750

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $75/mo Wellness Stipend
• $100/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $500/yr Annual Learning Stipend
• $2,000/yr Annual Tuition Stipend
• One-time $200 New Hire Home Office Equipment Stipend
• Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others. 

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