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Senior Manager, Digital & Social

New York, New York, United States

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

 

We’re looking for a Senior Digital Strategist to join our team. You are perceptive, collaborative, and agile with sharp strategic instincts. You know what’s on-trend in the digital space, and love creating experiences through content. You are a creative thinker – always tinkering with new ways to approach old problems to find the best solutions for your client. 

Responsibilities:  

We’re looking for passionate and innovative thinkers ready to lead brands into the future of communications. Our team is highly collaborative and moves quickly executing programs, campaigns, and ideas. 

  • Demonstrate understanding of client and business needs, goals, and competitive environments 
  • Drive and execute digital and social media campaigns to help achieve clients’ objectives 
  • Be a hands-on team player adding value, sharing creative ideas, and executing digital programs 
  • Develop key insights that drive smart and innovative digital experiences through a deep understanding of the consumer and our clients’ business 
  • Recommend, prioritize, and deploy an appropriate mix of communications strategies and tactics in the digital space to drive brand awareness, engagement, and traffic in support of the overall digital/social media strategies 
  • Educate and inform our internal teams (creative, planning and account teams) to help them become confident with all types of digital engagements 
  • Knowledge in using social media platforms to drive brand awareness and engagement. 
  • Develop and present digital/social media strategies for new business prospects 
  • Participate in the development of new and incremental business, including relationship building with account teams  
  • Identify opportunities to integrate digital solutions into client engagements 
  • An appreciation of storytelling and a desire to find the narrative in anything. 
  • A working knowledge of current digital technologies, publishing tools, and advertising, communications, and marketing trends. 
  • Understanding of standard approaches to data analytics, ads implementation, application development, and platform integration  
  • Experience supporting health care and pharma clients or supporting executive’s social channels a plus 

 

Qualifications:  

We’re looking for required skills, which can come from any combination of education and experience. Diversity of thought and background are encouraged. Typical qualifications include: 

  • 5-7 years of digital interactive experience 
  • Recognized expertise in developing strategic creative solutions for clients 
  • Ability to provide clear creative conceptual direction and to motivate cross-functional teams 
  • Strong writing and editing skills. Ability to extract insights from large amounts of information. Comfort developing presentations and presenting your ideas. 
  • An understanding of digital platforms, the opportunities and challenges they present, and opinions on what will work best and why. 
  • An appreciation of storytelling and a desire to find the narrative in anything. 
  • A working knowledge of current digital technologies, publishing tools, and advertising, communications, and marketing trends. 
  • Understanding of standard approaches to data analytics, ads implementation, application development, and platform integration 

 

The salary range for this position is $85,000 to $95,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid

What We Offer

  • Hybrid Workplace: Three days a week in the office
  • Robust benefits program, effective within 30 days of hire
  • Paid maternity/paternity leave
  • Family Forming Benefits
  • Employee Recognition Program
  • Generous paid time off includes vacation, wellness, and extended holiday schedule
  • Various development opportunities to enhance personal and professional life
  • Tuition reimbursement
  • Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.

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