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Vice President, Media Relations; Enterprise Technology

Chicago, Illinois, United States; Dallas, Texas, United States; New York, New York, United States; San Francisco, California, United States

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 



Overview:

We are looking for a Vice President with technology media expertise to join our award-winning Earned Media Center of Excellence team. The VP will be a member of the US-based team that sits on the frontlines of proactive earned media engagement on behalf of Ketchum’s clients, particularly in the technology space. 

You will embody our team values – curious, courageous and committed – while working side by side with members of the media team, account team and clients, providing best-in-class media counsel, building boundary-pushing media strategiesand, most importantly, telling the stories that matter to our clients and to media.

The candidate will be anchored to one of our largest clients – and will lead media strategy and execution at the business division and enterprise level. You will have and you will build media relationships that enable you to promote technology services - from cyber security to cloud to generative AI. You will fit right in with our client and agency team because you all have technology backgrounds. Being conversant in trends and bringing a deep understanding of business technology is critical.

Not only will you have deep connections with top-tier technology, business media, and tech trades, you also will have an understanding of the media landscape and what it takes to tell a company’s story today, amidst the ever-changing external climate and competitive landscape. You will have a strong grasp of the role technology plays in business innovation, as well as gravitas and credibility when engaging with senior clients. You can pitch thought leaders, research, and POVs as effectively as you can pitch new product introductions. You also can connect dots across business groups to create a holistic story. Finally, you are a leader who will share your expertise, experience, and strategic acumen with other media team members that you will lead, include and inspire on the account.

Beyond this anchor client, you will serve as a media strategist for 2-3 additional clients and will contribute your expertise to new business opportunities and ad hoc opportunities as needed.

We are looking for a candidate who can design media strategy and work with top-tier technology and business journalists; this person will have the opportunity to work across some of the agency’s most interesting enterprise and consumer tech clients, as well as clients in other industries looking to tell stories about how technology is driving their business. 

In return, you will enjoy being a member of a team whose culture is renowned for being collaborative, supportive, and communicative – in an agency that is considered best-in-class.


Responsibilities: 

Client Management Responsibilities: 

  • Serve as senior counsel to designated clients and account teams 
  • Develop a consultative relationship between team members, account teams and key client contacts to include regular and proactive engagement and direct correspondence with teams and clients 
  • Show – and continue to grow – a deep understanding of the technology industry and competitive environment; leverage this understanding to inform earned media strategy and execution
  • Ability to quickly synthesize what it takes to make an angle mediable and relevant in the fast-changing media landscape  
  • Ability to build and execute, with precision, a media strategy  
  • Ability to write media materials – including press releases, statements, talking points, pitches   
  • Ability to prep senior executives and spokespeople for media interviews, and to staff them, both in person and virtually  
  • Willingness to travel for client media engagements  

Leadership: 

  • Actively shape the Earned Media Team’s POV on media relations and strategy; be recognized as an agency media expert 
  • Play a leadership role with the Earned Media Team both in the office and virtually to reinforce the values of our team  
  • Internally and externally increase visibility for best practices, trends, and developments in media relations 
  • Willingness to manage team members and mentor staff across teams  
  • Nurture and foster media relationships and proactively share feedback and insights with clients and teams. 

 Business Development: 

  • Seek incremental business opportunities with existing account teams/clients 
  • Function as a key player in pursuing new business opportunities and in leading the media strategy portion of the proposal and presentation processes 


Qualifications:

We’re looking for required skills, and they can come from any combination of education and experience. Diversity of thought and background are encouraged. Typical qualifications include:

  • Ten years of combined public relations, marketing communications, or media experience, particularly in technology
  • Demonstrated success in senior level media relations including a strategic understanding of established and emerging media verticals  
  • Ability to multi-task, prioritize, meet deadlines, and keep manager and team effectively updated on task progress 
  • Excellent verbal, written, project management, and presentation skills 

 

The salary range for this position is $120,000 to $140,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. #LI-Hybrid

What We Offer

  • Hybrid Workplace: Three days a week in the office
  • Robust benefits program, effective within 30 days of hire
  • Paid maternity/paternity leave
  • Family Forming Benefits
  • Employee Recognition Program
  • Generous paid time off includes vacation, wellness, and extended holiday schedule
  • Various development opportunities to enhance personal and professional life
  • Tuition reimbursement
  • Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.

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