Back to jobs
New

Consultant, Ketchum Analytics

Arlington, Virginia, United States; Atlanta, Georgia, United States; Chicago, Illinois, United States; Dallas, Texas, United States; Los Angeles, California, United States; New York, New York, United States; Raleigh, North Carolina, United States; San Francisco, California, United States

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

Overview:

Ketchum is looking for a Insights and Strategic Research Consultant! 

Ketchum has the largest research and analytics team in the Communications and Public Relations industry, fluent in the various streams of communications measurement, insights generation, analytics and strategic research. Analytics is fully embedded in the agency, and central to everything the agency does. From traditional media analysis, social and digital analytics/SEO, quantitative and qualitative primary methodologies (e.g., surveys, focus groups), to audience insights, we are meeting the needs of clients with data-driven insights. Ketchum is set apart by our ability to understand that it’s not about being data-rich, but instead being data-smart to guide strategic opportunities for clients across the industry. 

About the Job 

This position will provide strategic, creative, and intellectually curious analytics enthusiasts the opportunity to learn all aspects of insights generation, analytics and research within the public relations and communications industry. In this role, you’ll assist your team with projects from inception to the presentation of results under the supervision of a seasoned manager. You’ll work closely with account teams across the globe, and clients across many different industries including Food, Financial, CPG, Manufacturing, Technology and Healthcare, to understand impact and provide guidance in the creation of data-driven strategies and tactics. 

Your day-to-day:   

  • Analyze full communications programming and measure impact across channels, such as paid media, social media, earned media, influencer, website, and search 
  • Support primary research projects (quantitative and qualitative) and secondary research with support from managers and senior staff 
  • Leverage a variety of tools, technology and secondary data sources to define and profile target audiences, predict trends, assess the industry and competitor landscape, analyze conversation, and identify white space opportunities for clients  
  • Partner with strategists, brand teams and different channel experts to ensure all research conducted ties to clear, actionable insights that guide communications/PR strategy  
  • Provide strategic consumer and business insights – not “data dumps” – to account teams and new business teams  

 

  • Distill findings that are insightful and actionable and meet client objectives via visually-appealing reports that tell a concise and clear story 
  • Understand clients’ objectives and ensure research and insights deliverables meet those needs  
  • Participate in the development of new and incremental business  
  • Get experience and exposure to the latest innovations in the industry in a highly collaborative environment 
  • Qualifications 
  • Bachelor’s degree in related field; Master’s degree helpful or evidence of certifications/courses in the data analytics or communications/PR fields 
  • Minimum of 1-2 years of related communications strategic insights, data, analytics and research experience; PR/communications measurement experience helpful 
  • A team mentality and desire to collaborate with co-workers across multiple geographies 
  • Ability to to multi-task, prioritize, and meet deadlines 
  • Ability to anticipate next steps and take proactive action to move projects along 
  • Varied experience in understanding or supporting primary and secondary research projects 
  • Interest in learning new research technologies, tools and methods (including use of AI) 
  • Experience in Microsoft tools, including PowerPoint, Word, Excel 

Interest or expertise in the following a plus: 

  • Writing experience, particularly in understanding data and insights 
  • Website analytics tools such as Google Analytics or Adobe Analytics  
  • Social media measurement and social media monitoring tools, such as Brandwatch, Talkwalker, Lexis Nexis, etc. etc. 
  • Search engine optimization or use of search tools  
  • Data visualization including Tableau, Google Data Studio or PowerBI 
  • Advanced excel skills such as pivot tables, vlookups or formulas  

The salary range for this position is $62,000 - $65,000. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data.  A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

What We Offer

  • Hybrid Workplace: Three days a week in the office
  • Robust benefits program, effective within 30 days of hire
  • Paid maternity/paternity leave
  • Family Forming Benefits
  • Employee Recognition Program
  • Generous paid time off includes vacation, wellness, and extended holiday schedule
  • Various development opportunities to enhance personal and professional life
  • Tuition reimbursement
  • Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Ketchum U.S. ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.