Back to jobs
New

Director, Ketchum Analytics

New York, New York, United States

About Ketchum

As a global communications consultancy with 100 years of experience, Ketchum is a trusted partner who is equal parts creative and analytical. Ketchum is a place where all perspectives and points of view are welcome and encouraged. We are a collection of communications specialists, content creators, creatives, researchers, data analysts, media pros, digital strategists, issues and crisis counselors, and tech nerds. And we love when those worlds collide to create the very best teams and solutions for our clients. We work with the world’s leading brands, emerging start-ups, and everything in between. We are beyond proud to have created some of the most celebrated and award-winning campaigns in our industry. We’re just crazy enough to think we can impact the world – and how it responds to ideas – through communication.

We encourage our employees to be curious, brave, inspiring, and a force for good. Let’s talk. Come belong at Ketchum!

 

Overview

Ketchum’s Analytics team is hiring! We are looking for a Director that will serve as a leader for the team with deep knowledge of SEO/Paid/Digital measurement and evaluation. Ideal candidate has experience working with global clients and partners, and has strong client management experience within an agency setting.

About the Job

  • Oversee and run media measurement tracking studies for PR, delivering high quality, insightful reports on time and on budget
  • Lead and continue to grow our Paid/Digital and Search Center of Excellence within Ketchum Analytics
  • Understand clients’ objectives and ensure analytics and research and insights deliverables meet those needs- and teaching junior staff how to see the bigger picture. Ensure all aspects of the work continue to track back to the original objectives.
  • Manage budgets and teams on sizable accounts with responsibility for profitability, incremental growth, quality of account service and employee development. Be the final approval and point person, bringing senior leadership in as needed.
  • Prepare and present reports regularly (Google Analytics, SERanking)
  • Create an SEO-driven content strategy by providing an editorial calendar for writers. This would include managing the writers for quality control.
  • Implement on-page SEO best practices.
  • Develop the design and execution of a variety of different types of projects leveraging the most relevant data and methodologies to provide the right solutions for clients’ questions (PESO measurement frameworks, primary research, secondary research, etc.)
  • Working with non-research clients, stakeholders and partners around the world, counseling them on the right research to deliver against needs, executing the research and then providing commercially relevant insights and recommendations.
  • Assist client and account teams in thinking outside of the box when it comes to data and analytics
  • Looking for new and innovative ways to contribute to the development of a suite of research and analytics projects to support agency and other departmental offerings
  • Develop future leaders and innovators in media and communications analytics and research

Qualifications

  • 7+ years of research experience; advanced degree in a relevant field desired but not necessary
  • Deep media measurement experience
  • Experience using media analysis/listening tools (social/digital, paid, SEO and traditional media)
  • Experience with SEO tools such as AHREFS, SEMRUSH, , BrightEdge, Search Console, Page Optimizer PRO, and etc.
  • The ability to work with minimal supervision and guidance and work on multiple projects concurrently
  • Teamwork and the ability to work with staff across a variety of offices and time zones is important
  • Strong project management skills (budget management, timing, etc.)
  • Strong client service and management skills
  • Demonstrated success with showcasing the value of research to non-research clients, partners and other stakeholders
  • Able to tell a story with data
  • Able to work effectively and build strong working relationships with clients, partners and other stakeholders at all levels

Additional skills/experience that are desirable but not essential

  • Global research experience
  • Language skills
  • Python, R, Q, SPSS
  • Primary and secondary research experience and sample design knowledge is a plus
  • Secondary databases, such as YouGov, Canvas8, comScore, Quid desired but not necessary

The salary range for this position is $120,000 to $140,000. This position may be bonus eligible depending on individual employee performance and Ketchum business performance. The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to, education, years of experience, past training, skills and abilities of applicant, internal equity and local geographic market data. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. This position may be bonus eligible depending on individual employee performance and Ketchum business performance.

What We Offer

  • Hybrid Workplace: Three days a week in the office
  • Robust benefits program, effective within 30 days of hire
  • Paid maternity/paternity leave
  • Family Forming Benefits
  • Employee Recognition Program
  • Generous paid time off includes vacation, wellness, and extended holiday schedule
  • Various development opportunities to enhance personal and professional life
  • Tuition reimbursement
  • Monthly Cell Phone & Wi-Fi reimbursement

Interested? We’ve got an opportunity for you.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...

U.S. Standard Demographic Questions

We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
Select...
Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Ketchum U.S. ’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.