Senior Copywriter

ABOUT US AT KINDER'S:

We are a fast-growing company working hard to bring amazing flavor solutions to consumers that are as exciting and delicious as they are simple to use. Whether we are serving the emerging cook or seasoned pro, we are 100% committed to our mission of bringing awesome flavor to consumers wherever and whenever they are looking for it and in whatever form they want it in be it seasonings, sauces, gravies, marinades, or anything else we can dream up. We drive hard to be the most quality-obsessed, innovative company in any market we serve and while we have experienced tremendous growth over the last 5 years, we think we are just getting started. We love our consumers and are fired up to be part of their flavor journey, and we need more great people to help us continue to raise the bar for what consumers think is even possible in their own kitchens.

Today, we have over 100 products sold nationwide at retailers including Costco, Walmart, Sam’s Club, Whole Foods, Sprouts, Kroger, Safeway and many more. While we have been around for over 75 years, we have experienced explosive growth in the last 5 years and are now a top 5 brand in the U.S. in multiple flavor categories including seasoning blends, BBQ sauce, and wing sauce. To keep our momentum rolling, we need more passionate flavor advocates and builders to come and join our team and help us reach every kitchen across the U.S. and maybe even the world.

The Senior Copywriter at Kinder's will play a pivotal role in our efforts to continue building out our brand voice and supporting the growth of our internal content strategy. You will work closely with the creative, marketing, and sales teams to develop unique, brand-right content.  You will be actively involved across a range of projects including packaging, digital / social media, retail marketing, and media / brand marketing efforts.  The Senior Copywriter will work closely with cross-functional teams to ensure that copy needs are delivered in a timely manner and reflect the honest, straightforward spirit of the Kinder’s brand.

Key Responsibilities:

• Brand Messaging & Storytelling:
  • Develop and maintain a consistent brand voice across all marketing and communication channels.
  • Craft compelling product descriptions, taglines, and brand narratives that highlight the unique selling points of our seasonings and sauces.
  • Work with the product development team to create messaging for new product launches that excite and engage consumers while staying true to our honest, credibility-driven brand positioning.

• Content Creation & Copywriting:
  • Write clear, persuasive, and on-brand copy for product packaging, website, social / digital efforts, media / advertisements, and email campaigns.
  • Work with digital team to support development of engaging, brand-right, and creative content for social media including campaign messaging.
  • Assist in writing scripts for branded content (including digital / social, commercials, etc.).
  • Proofread and edit content to ensure accuracy, clarity, and brand alignment.

• Marketing & Campaign Support:
  • Collaborate with the marketing and digital teams to create content that aligns with promotional campaigns, seasonal trends, and key product launches.
  • Work with consumer insights team to identify industry and competitive trends as well as consumer preferences to inform content strategy and messaging.
  • Work with channel leaders (e.g. digital marketing, shopper marketing) to optimize copy and content to channel needs and performance objectives.

• Cross-Functional Collaboration:
  • Partner with the design team to develop compelling and cohesive marketing materials.
  • Work closely with the brand management and sales team to create persuasive brand materials, sales collateral, presentations, and retail marketing programs.
  • Support the PR and communications team with press releases, media kits, and outreach content when required.

• Partner with project managers and other cross-functional team members to ensure that key project requirements are delivered in the face of dynamic timelines.

What You Bring to the Table

• Education / Experience

• 3+ years of experience in copywriting, preferably in the food, beverage, or CPG industry.
• Strong portfolio showcasing a range of writing styles, including digital, print, and social media content.

• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Experience in developing content for digital / social marketing (including SEO principles) a strong plus.
• Ability to translate complex product details into engaging, consumer-friendly messaging.
• Strong collaboration skills and ability to work in a fast-paced, team-oriented environment.
• Passion for food, cooking, and flavor trends is a plus!
• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field a strong plus.
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• Personal Characteristics

• Growth mindset with an excitement to learn (and teach)
• Passionate people-lover excited by the opportunity to build strong relationships with teammates and consumers
• Thrive in a dynamic, lean, and agile environment
• Collaborative mindset with an ability to find creative solutions
• Self-starter who takes initiative and is willing to speaks their mind
• Excited to be part of a fast-moving team with the ability to be a leader and a follower where required

The expected starting salary range for this role is $130,000- $160,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.