Director of Shopper Marketing

BUILT ON FLAVOR.  FUELED BY PEOPLE.

What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.     

With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.  

As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives. 

As Director, Shopper Marketing, you will lead the development and execution of shopper-first, omni-channel strategies that influence consumer behavior and accelerate sales across national and regional retailers (not limited to one account). You’ll partner closely with Sales, Sales Strategy, Brand, and Operations—as well as key retail partners—to deliver high-impact programs across in-store, digital, and retailer media ecosystems. Periodic travel is required for customer meetings, store walks, and industry conferences. 

 

Key Responsibilities of this Role

• Shopper marketing strategy (multi-retailer): Own and evolve a comprehensive shopper marketing strategy for all channels (national + regional) aligned to brand priorities, category growth, and sales objectives. 

• Integrated campaign development & execution: Lead the planning and delivery of omni-channel shopper campaigns, including in-store promotions, seasonal programs, retailer.com content, digital coupons, and retailer media—ensuring excellence from concept through post-analysis. 

• Retailer collaboration & joint business planning support: Build and maintain senior relationships with retail partners, collaborating on joint calendars, activation plans, and co-marketing opportunities that drive traffic, conversion, and basket growth. 

• Merchandising & in-store excellence: Direct development and deployment of merchandising programs (displays, POS/POP, signage, shippers, secondary placements), ensuring strong executional standards and alignment to retailer requirements. 

• Shopper insights & audience strategy: Translate shopper, category, and retailer insights into actionable strategies—leveraging syndicated data, retailer loyalty insights (where available), and primary research to inform targeting and messaging. 

• Performance measurement & ROI: Define KPIs and measurement frameworks across retailers and tactics (lift, velocity, incrementality, ROAS where applicable). Deliver clear readouts and optimization recommendations. 

• Budget ownership & investment optimization: Own the shopper marketing budget for all channels, making disciplined allocation decisions across retailers, tactics, and time horizons to maximize ROI and impact. 

• Cross-functional leadership: Lead alignment across Sales, Brand Marketing, Ecommerce, RGM, Ops, Finance, and Agencies to ensure integrated planning, flawless activation, and strong forecasting inputs. 

• Team leadership, training & development: Coach and develop customer/shopper marketing talent; help onboard new team members and elevate capabilities through best practices, tools, and playbooks. 

• Process improvement & capability building: Build scalable processes (briefs, toolkits, retailer activation templates, measurement standards, agency ways of working) to increase agility, consistency, and performance. 

 

Requirements 

Education / Experience: 

• Bachelor’s degree in Marketing, Business, or related field. 

• 7+ years of experience in shopper marketing, retail marketing, and/or customer marketing, with material experience across retailers (national and/or regional). High-growth company and/or innovation experience a plus. 

• Strong understanding of shopping behavior, promotional mechanics, merchandising, and retailer marketing ecosystems (including retailer media where applicable). 

• Proven ability to lead cross-functional stakeholders and external partners to deliver programs that translate into measurable business results. 

• Strong analytical and quantitative skills; deep knowledge of key syndicated data (e.g., Circana/IRI, NielsenIQ) and retailer performance reporting. 

• Data-driven decision maker with experience developing and communicating business cases and post-event analyses. 

• Excellent project management and organizational skills; able to manage multiple retailer workstreams simultaneously. 

• Budget management skills and strong financial acumen. 

Personal Characteristics: 

• Builder mentality: owns outcomes and consistently drives results. 

• Growth mindset with excitement to learn—and to develop others. 

• Thrives in a dynamic, lean, agile environment; proven track record delivering on-time, in-full through strong leadership, influence, and communication. 

• Self-starter who takes initiative and communicates with candor and clarity. 

• Comfortable being both a leader and a collaborator on a fast-moving team. 

• Practical decision-maker who finds ways to say “yes” to high-impact priorities while maintaining focus and discipline. 

 

Pay Transparency

The expected starting salary range for this role is $180,000 - $230,000 per year. We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.

 

SEASONED FOR SUCCESS:

• No two days here are the same. 
• We try to be good team members and good communicators, but we don’t live by hierarchy and structure – everyone is a difference maker here. 
• We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow. 
• We believe our job is to take smart risk, not to eliminate risk. 
• We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart. 
• We aren’t trying to be average – we want to do exceptional things, and we are willing to work hard to achieve them. 

BENEFITS THAT BRING MORE TO THE TABLE:

We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder’s benefits vary based on eligibility and can be reviewed in more detail during the interview process.  

OUR RECIPE FOR BALANCE:

We believe great culture starts with people. We’re a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

WHERE EVERY INGREDIENT MATTERS:

Kinder's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need any accommodation during the application process or to perform these job requirements, please reach out to us at careers@kinders.com