Sr. Regional Sales Manager – Whole Foods/UNFI
Who are we?
Since Day 1, KIND has had a vision for a kinder and healthier world. A world in which people never have to choose between what tastes good, feels good, and does good when it comes to their snacking.
Our iconic KIND® bars – made with real, recognizable ingredients – sparked the growth of an entirely new healthy snacking category back in 2004. Now, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient – like nuts or whole grains – and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.
We’re looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you’re looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.
What you'll do
The Sr Regional Sales (RSM) is accountable for the achievement of account-specific goals including volume objectives, forecast accuracy, promotional execution, distribution targets, new item speed to shelf, SRP management, retail execution and distributor management. As the Sr. RSM you will deliver creative, fact-based solutions and thought leadership for your accounts. In this position you will be responsible for customer headquarter calls and managing the business flow with the broker networks on the business. And this is how you will do it…
- Achieve sales objectives and specific volume goals through execution of account plans and brand strategies
- Focus on implementation of optimal AMPPS (assortment, merchandising, price, promotion and shelving) by account
- Develop and deliver customer plans to achieve objectives within budget, and short- & long-term solutions through best practice thought leadership
- Manage trade funds to support marketing and promotional plans, determining pricing and distribution and negotiating with accounts in a direct and in-direct sales environment
- Work closely with Category Management, Trade Marketing and other team members to produce timely business updates for senior leadership
- Collaborate with Customer Service, Demand Planning, and KIND internal teams to manage supply chain both directly and indirectly to deliver goods in timely and efficient manner
- Provide strategic direction and guidance to broker team to support AAMPS planning and customer meetings
- Manage broker partners through meetings (in person and virtual), scorecard creation and clear communication and follow-up to ensure execution excellence
What you'll bring to KIND
- Negotiation skills
- Strong communication
- Creative sales skills with the ability to influence stakeholders and overcome obstacles
You are...
- A team-player who share best practices and is open to learn from other team members
- A thought leader who leverages data and resources with account and peers
- Creative and persistent in managing accounts through innovative sales programs and overcoming obstacles
- Goal-oriented: Take initiative to build rapport, establish account-specific plans, and achieve/exceed sales goals.
- An experienced negotiator with proven outcomes
- A strong communicator: Both verbally to build retailer relationships, and in writing to accomplish follow-up. Strong listening skills and adaptability to adjust style and message based on customer cues.
- Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness
You have...
- Bachelor’s Degree required, or equivalent work experience
- Minimum of 5-7 years of CPG experience in Sales, Account Management, Marketing, Category Management, or related field
- Expert knowledge of concepts within the sales function and basic knowledge in other areas, such as sales operations, supply chain, and marketing
- Excellent verbal and written communication skills and story-telling ability
- Proficiency in Microsoft office, including PowerPoint and Excel, required
- Experience using a Trade Management system to manage planning and customer P&Ls
- Experience managing grocery distributors and downstream retailers
- Demonstrated ability to negotiate and influence outcomes with both internal and external contacts
- The ability to apply financial data to make decisions and influence outcomes. This includes margins, retail math, forecast/projections, velocities, and other analytical skills not mentioned
- The ability to lay out practical and logical assortment plans based on retail space, inventory turn, and sell through
- The ability to craft comprehensive, fact-based selling stories through knowledge of syndicated data platforms (IRI, Nielsen)
Pluses (if applicable)
Must have experience calling on Whole Foods Market at the HQ level - UNFI HQ experience a plus
Up to 15-20% travel required
Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $92,000 to $122,500. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.
What KIND offers
- 401(K) or RRSP's with generous company match
- Flexible Paid Time Off. Choose what works best for you, including summer hours. Paid parental leave.
- Excellent health, dental & vision insurance, with options to fit you & your family’s needs
- Company paid disability and life insurance to provide income protection
- Your health is important! Our wellness strategy focuses on mental and physical wellbeing via programs like Employee Assistance Program, a wellness subsidy, healthy food options and gym facility in HQ.
- Casual office dress code– feel free to wear your KIND gear
- Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher
- Training & tuition reimbursement program, because continuing to learn matters and we support your development
- A dynamic, ambitious, fun and KIND work environment
- Charitable Donation Matching: KIND matches your charitable donations up to $1000 annually through our donation matching portal.
EEO
At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace, and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
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