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Sr. Manager Omnichannel Marketing - Strategy & Activation

New York, New York, United States

Who are we?

Since Day 1, KIND has had a vision for a kinder and healthier world. A world in which people never have to choose between what tastes good, feels good, and does good when it comes to their snacking.    

Our iconic KIND® bars – made with real, recognizable ingredients – sparked the growth of an entirely new healthy snacking category back in 2004. Now, KIND has a family of more than 80 snacks that offer solutions for a variety of occasions. All of KIND's products lead with a nutrient-dense first ingredient – like nuts or whole grains – and do not contain genetically engineered ingredients, sugar alcohols or artificial sweeteners.  

We’re looking for passionate collaborators to help us become the foremost leader in health & wellness and positively impact society along the way. If you’re looking to be a part of an inspiring, energetic and entrepreneurial environment, you’ve found the right place.

We are looking for an enthusiastic collaborator to help us become the foremost leader in health & wellness and positively impact society along the way. We are seeking a seasoned Strategy & Activation Team Lead specializing in the implementation of seamless, integrated customer experiences across channels. The ideal candidate will have a deep understanding of the retail landscape, coupled with experience in omnichannel marketing strategies. If you are looking to be a part of an inspiring, energetic, and entrepreneurial environment, you have found the right place.

What you will do.......

The Strategy & Activation Team Lead plays a critical role in shaping the omnichannel strategy and driving its successful implementation to deliver a seamless and integrated customer experience across all channels, specifically Digital Commerce, Mass/Club, and Grocery. This role will drive synergies across the activation group within the Omnichannel Marketing team. This person will build cross-functional relationships within and outside of the organization to unlock new opportunities for growth and partnership to ensure efficiency of digital investments.

  • Omnichannel Strategy Development: Lead the development of omnichannel strategies that align with the overall business objectives and customer needs.
  • Team Leadership: Coordinate development of synergistic Omni plans in partnership with the Sr. Manager of Mass & Club as well as the Manager of Kroger, Dcomm & National, providing strategic direction, and ensuring alignment with organizational objectives.
  • Activation Planning: Responsible for the development of comprehensive activation plans to execute omnichannel strategies effectively, tying into Brand Moments accordingly.
  • Managing Strategy and Activation for Amazon: Develop and execute strategies and activation plans specifically tailored for the dynamic environment of Amazon, ensuring alignment with broader business objectives, and driving impactful results.
  • Budget Management: Oversees the budget allocations for omnichannel marketing and activation initiatives. Allocates budget resources strategically based on the priorities outlined in the omnichannel strategy.
  • Digital Shelf Management Expertise: Utilize expertise in digital shelf management to ensure optimized product visibility, content accuracy, and brand presence across online retail platforms, including but not limited to Amazon.
  • Performance Monitoring and Optimization: Establish KPIs and metrics to measure the effectiveness of omnichannel initiatives. Monitor performance across channels and continuously optimize strategies based on data-driven insights.
  • Cross-Functional Collaboration: Collaborate with the other Omni Marketing activation team members, internal teams and external partners to ensure alignment and synergy across all channels.

What you will bring to KIND.....

  • Bachelor’s degree in marketing, business administration, or related field. Master’s degree preferred.
  • Proven experience in omnichannel marketing, strategy development, and activation, preferably in a managerial or leadership role.
  • Strong analytical skills with the ability to interpret data and insights to drive decision-making.
  • Excellent communication and people skills, with the ability to collaborate effectively across teams and influence stakeholders.
  • Analytical thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.
  • Experience working with omnichannel technologies such as CRM, marketing automation, and data analytics platforms.
  • Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams to achieve common goals.
  • Experience collaborating with retailers with digital first experience
  • 7+ years of relevant sales/marketing experience: sales, partnerships, digital/shopper agency, retail media platforms, media planning & buying
  • Understanding of both 3rd party & retailer’s data/analytic tools and how to effectively utilize
  • Proficient in Microsoft Excel, Word, and PowerPoint and able to get quickly up to speed with business intelligence systems

You are…

  • Knowledgeable of industry trends, best practices, and regulations related to omnichannel marketing and customer experience.
  • Familiar with agile methodologies and project management tools.
  • A strong analytical thinker, adept at connecting disparate information to derive meaningful insights.
  • Capable of collaborating across departments, adept at adapting business models, and influencing the development of long-term strategic initiatives.
  • Genuine in your desire to help make the world a kinder place, committing to always spreading and celebrating kindness.

You have…

  • Established business acumen, finance capabilities and solid project/program management skills.
  • Strong interpersonal communication skills – able to present concepts to varying org/customer levels.
  • Experience in working in retail, e-commerce, or other consumer-focused industries.
  • Functional knowledge of the digital & omnichannel marketing landscape including, history of working with various digital/omnichannel vendors, agency partners and analytics software.
  • Ability to manage ambiguity, work independently, multi-task and prioritize/work effectively under pressure.
  • Meticulous diligence, reliability, resourcefulness, and a relentless drive to achieve results.
  • Excellent time management, organization, and planning skills.
  • Consumer Journey Mapping experience preferred

Certain states and localities require employers to post a reasonable estimate of salary range. A reasonable estimate of the current base salary range for this position is $92,000 to $122,500. Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

 

What KIND offers 

  • 401(K) or RRSP's with generous company match
  • Flexible Paid Time Off. Choose what works best for you, including summer hours. Paid parental leave. 
  • Excellent health, dental & vision insurance, with options to fit you & your family’s needs 
  • Company paid disability and life insurance to provide income protection 
  • Your health is important! Our wellness strategy focuses on mental and physical wellbeing via programs like Employee Assistance Program, a wellness subsidy, healthy food options and gym facility in HQ. 
  • Casual office dress code– feel free to wear your KIND gear 
  • Stock up on your favorite KIND bars to share with your family & friends, through a quarterly voucher 
  • Training & tuition reimbursement program, because continuing to learn matters and we support your development 
  • A dynamic, ambitious, fun and KIND work environment 
  • Charitable Donation Matching: KIND matches your charitable donations up to $1000 annually through our donation matching portal. 

 

EEO 

At KIND, we are committed to an inclusive workplace where diversity in all its forms is championed. KIND is proud to be an equal opportunity workplace, and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know. 

 

Privacy Policy

Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.

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