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Ad Operations Specialist- Google Ad Manager

Remote

Kinship and Science & Diagnostics are divisions of Mars Petcare—and are dedicated to one purpose: creating A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare, our 100,000 Petcare Associates help pets in more than 130 countries.

This is a part time (5-10 hours per week, flexible hours), on call and project request specific contract position. 

Kinship’s mission is to support, educated and engage pet parents at every step along their journey as a single source of truth for pet care via expert advice, curated, customized content, and 24/7 access to licensed veterinarians, nutrition and behavior experts. We currently operate under a house-of-brands structure, with Kinship being the behind-the-scenes force that owns and drives our four consumer-facing brands: Adopt-a-Pet (adoption platform), The Wildest (content site with expert health, behavior, nutrition, etc advice), and The Kin (televet chat/app, record storage, personalized recommendation, PetExec (empowers organizations of all sizes to dedicate more time to what truly matters – pets)

Experience working with Google Ad Manager on geo-targeted display ad campaigns is a requirement 

  • Manage Adopt a Pet site display ads using Google Ad Manager (GAM)
    • Load all partner and sister brand ads and initiate campaigns in Google Ad Manager, ensuring that ads are segmented correctly based on agreed-upon allocated share of voice (SOV)
    • Manage ad targeting, including geo- and breed-specific ads
    • Ensure that the proper tracking is in place on partner and sister brand ads, including DCM tags and/or UTM parameters, where applicable
    • Serve as subject matter expert, advising on Google Ad Manager capabilities
  • Tracking, reporting, and optimization
    • Update display ad tracker to reflect the current ad SOV breakdown as changes are made (cadence: bi-weekly, and when changes are made in GAM)
    • Product monthly display ad reports for Adopt a Pet marquee sponsors and sister brands
    • Provide recommendations for ad creative and placement optimization based on performance, for the team to present to partners
  • Rate card
    • Create rate card for Adopt a Pet display ads, providing a breakdown of pricing across inventory   

COMPENSATION

The New York, New York contract salary range for this position is $50-60 hourly, commensurate with experience. 

WHAT YOU CAN EXPECT FROM US:

  • Opportunities to impact and grow the business on a day to day basis
  • Dog-friendly workplaces 
  • Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
  • Unlimited paid time off for Full-Time Employees
  • Hybrid work environment 
  • Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy)
  • Discounts on pet products, services, nutrition and veterinary wellness plans
  • An extensive onboarding program with a chance to meet leaders across our divisions

Disclaimer:
Kinship is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Note to Search Firms/Agencies:
Kinship does not compensate search firms for unsolicited assistance unless they have a written search agreement with Kinship and the requisition is position-specific.  Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Kinship will be deemed the sole property of Kinship and no fee will be paid in the event the candidate is hired by Kinship.

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