Senior Content Marketing Manager: Lead Gen and Creator Content

Description

The role

As we scale from product-led growth to sales-led growth, we need a strategic content leader who can bridge the gap between creative storytelling and measurable business outcomes. We're looking for a Senior Content Marketing Manager: Lead Gen and Creator Content to own and execute a comprehensive content strategy that drives qualified leads, accelerates our sales pipeline, and contributes directly to MRR growth. This role breaks down as 40% strategic planning, 20% cross-functional collaboration, and 40% hands-on execution.

This role is perfect for a seasoned content marketing professional who thrives at the intersection of creativity and data, loves turning strategic vision into executable campaigns, and gets energized by building systems that scale. You'll own the entire content marketing function and have direct accountability for content's impact on our revenue growth.

You’ll play a key role in helping us achieve our goal of scaling to $100M in ARR by establishing content as a primary lever for growth. That means owning strategy, leading campaigns, and building the systems that make content marketing an engine for both inbound and sales-assisted revenue.

Your support system

You’ll report to our Head of Marketing, Christina Lhi. You will be part of an 8-person team made-up of Affiliate Marketing Manager, Lifecycle Marketer, 2 Product Marketing Managers, Sr Growth Marketing Manager, Creator Educator and Social Media Content Manager. You will collaborate closely with Sales, Product Marketing, Creative, Demand Generation, and Customer Success teams to ensure content drives measurable business outcomes.

What you'll do

• First Week: Take ownership of our content ecosystem by conducting a comprehensive audit of existing assets across blog, social, and lead magnets. Attend Get-To-Know-You (GTKY) meetings with Marketing, Sales, and Product teams to understand how content can better serve business objectives.
• First Month: Complete a strategic content audit across all owned channels and competitive landscape. Shadow sales calls to identify content gaps that prevent deals from closing. Present your comprehensive content strategy framework to leadership, including specific KPIs, attribution models, and projected pipeline impact.
• First Six Months: Launch and own your integrated content strategy across all channels. Partner with the Sr Growth Marketing Manager to develop and test paid lead magnet campaigns that become our scalable playbook. Establish content attribution models that directly tie your work to revenue outcomes. Ship 3-5 major content campaigns with measurable impact on qualified lead generation and sales velocity.
• First Year: You'll be directly accountable for achieving Kit's 2025-2026 revenue targets by establishing content as a primary driver of qualified leads and pipeline acceleration. Your content strategy will be instrumental in our goal of reaching $100,000,000 ARR, with clear attribution to your contributions.

What will S.E.T. you up for success

Skills

• Strategic content planning and execution across multiple channels with proven ability to drive qualified leads and pipeline impact
• Revenue attribution and performance measurement - you know how to prove content's impact on business outcomes
• SEO and organic content distribution strategies that drive sustainable traffic growth
• Social media strategy and community building with focus on lead generation, not just engagement
• AI-powered content scaling - leveraging AI for both content creation and SEO that helps LLMs surface content
• Cross-functional project management with ability to influence without authority

Experiences

• 8+ years in content marketing roles with demonstrated career progression and measurable business impact
• Experience scaling content marketing at a high-growth PLG company ($50M+ ARR) which also has developing sales led motions
• Led content initiatives that directly contributed to lead generation and revenue growth - with specific metrics and attribution
• Proven AI adoption for content - using AI to increase both scale and effectiveness while maintaining brand voice
• Background in creator economy, SaaS, or marketing technology with deep understanding of the space
• Hands-on content creation experience (blog, social, newsletter, podcast) - you've been in the creator's shoes
• Bonus if you have been a manager or a team lead, and have the ability to build a high-performing content team

Traits

• Strategic storyteller who balances creativity with data-driven decision making and can prove ROI
• High ownership mentality with strong bias toward execution and results
• Customer-obsessed with deep empathy for creator challenges and ability to translate insights into content
• Growth mindset with comfort in ambiguous, fast-paced environments where you define success
• Natural collaborator who excels at cross-functional partnership

What won't set you up for success

• Discomfort with frequent measurement, testing, and iteration based on data
• Need for extensive creative approval processes that slow execution and reduce agility
• Limited B2B lead generation experience - you must understand how content feeds sales funnels
• Reluctance to be hands on
• Inability to adapt strategy based on performance data and market feedback
• Lack of revenue accountability - if you view content as purely brand/awareness play, this won't be a fit

Working hours and location

We're 100% remote with team members across the globe. You’re encouraged to work the hours that work best for you, as long as you’re showing up for our all team calls, marketing-related calls, and delivering on what your role requires.

Compensation + perk + benefits

Kit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at level 4 ($145,000) or level 5 ($185,000). Level is determined based on experience and our interview process.

Perks + benefits include:

• Profit Sharing
• Kit equity
• 401k with a 5% match
• We cover up to $1,950 per month toward medical premiums, with dental and vision premiums fully covered. We offer Health Insurance plans through Aetna.
• $4,000 equipment allowance for your first two years, $3,000 budget every following two years
• Individual learning + development budget ($3,500/year)
• Gender affirming benefits
• Childcare benefit up to $3,000 annually
• Twenty (20) days of paid time off during each year of employment
• Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work
• Ten (10) paid holidays a year
• Two weeks of paid sick time each year, including mental health + well being days
• Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
• Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months
• Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period
• Four-week, paid sabbatical after five years with the team
• Fantastic in-person or virtual retreats with the team twice a year

How to apply

We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

1. A phone screen with our recruiter
2. Hiring manager interview
3. Work sample
4. A technical interview with our team

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

Kit is an equal opportunity employer. We value diversity in all of its forms, and we hire the best person we can for each role, no matter your personal background. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.

Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.