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Marketing Manager, Paid Search and Shopping

Mountain View, CA

About KiwiCo:

KiwiCo is an innovative eCommerce company dedicated to sparking creativity and curiosity in kids (and kids at heart!). Through both online and offline materials, we provide fun and engaging ways for kids to explore, create, and learn. Our primary offering is a subscription service where we deliver "whoa awesome," hands-on projects to kids. We also manage an e-commerce storefront and a content platform to inspire and educate. We take great pride and ownership in the products we build and in the community of parents and kids we serve.

Our office is located in Mountain View, CA within walking distance to the Caltrain station. This position follows a hybrid work schedule, with 3-4 office days per week (depending on your team) and the remainder of the week working remotely.

About the Job:

Are you obsessed with performance metrics, ad copy that converts, and the ever-evolving world of Google Ads? We’re looking for a Marketing Manager, Paid Search and Shopping to take our campaigns to the next level. You will also lead emerging channels including YouTube, Direct Mail, Amazon and more. You will have the opportunity to make a real impact, work with a passionate team, and help shape a brand that people love. If you’re looking for a place where you can take ownership, grow fast, and make an impact, we’d love to meet you.

Role and Responsibilities:

  • Experienced marketing manager specializing in Paid Search and Google Shopping campaigns, with in-depth expertise in managing and optimizing Google Merchant Center product feeds.
  • Results-oriented, data-driven marketer with a strong track record of building and maintaining insightful dashboards. Skilled at transforming data into actionable strategies and executing initiatives that drive measurable outcomes.
  • Innovator who is continuously staying informed about the latest industry updates. Keeps peers, crossfunctional partners, and leadership informed about industry trends. Tests into new technology and strategies early and quickly scales successes.
  • Demonstrated ability to effectively prioritize tasks and manage competing deadlines in dynamic, fast-paced environments. Skilled at assessing urgency and importance to ensure critical objectives are met without compromising quality.
  • Efficiently manage large budgets. Own strategy, management, measurement, testing, and execution of new digital campaigns.
  • Strong intuitions for audience targeting strategy using first-party, second-party, and third-party data.
  • Comfortable working with internal creative teams to ensure assets align with campaign goals and channel best practices.
  • Possess a clear understanding of each channel’s role in the customer journey and proactively advocate for analytics enhancements and digital product improvements to boost performance.
  • Excellent verbal and written communication skills. Proactively communicate industry trends, opportunities, and insights to peers, cross functional stakeholders and leadership.

Role Requirements:

We seek team players with an infectious positive energy and a get-it-done attitude.  Candidates must thrive in ambiguity, love a rapid pace and have a strong desire to learn and improve.

  • 4+ years hands on experience managing three or more marketing channels including Google Ads, Bing Ads, Performance Max, Shopping. Ideally with responsibility for $100k+ monthly budget
  • Understanding of pixels, tags, cookies, and how tracking works
  • Understanding of retargeting, lookalike modeling, and segmentation
  • Driven to identify inefficiencies in existing workflows and marketing playbooks and systematically working to improve them
  • Demonstrated ability to be resourceful in the face of obstacles, take initiative to solve problems, and practice good judgement
  • Excellent quantitative and data analysis skills
  • Excellent written and verbal communication skills
  • Proficiency with tools like Google Analytics, Excel, Looker Studio, or SQL
  • Up-to-date with data privacy laws (GDPR, CCPA, etc.) and how they impact audience targeting
  • BA/BS degree
  • Experience with YouTube, Video, Display, Amazon Ads, Roundel, Direct Mail a plus
  • Experience with eCommerce marketing a plus

 

The starting pay range for this position is between $95,000 and $120,000 per year. However, the final base salary offered may differ based on several factors, including job-related knowledge, skills, experience, market conditions, and business needs.

In addition to base pay, KiwiCo offers a comprehensive total rewards package, which may include opportunities for an annual bonus, stock options, and a variety of benefits related to health, financial security, and well-being. Specific details about these benefits will be shared if an offer of employment is extended.

If hired, the position is “at-will” and the Company reserves the right to modify any component, plan, or program of the total rewards package at any time, for any reason.

If you’re passionate about delivering innovative, delightful, and enriching products and experiences for kids, we’d love to hear from you!

Diversity

KiwiCo is committed to creating a diverse environment and is proud to be an equal opportunity employer. Individuals seeking employment at KiwiCo are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, physical or mental disability, marital status, veteran or military status, or any other legally protected category.

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