
Public Sector Channel Director (Hybrid)
About KnowBe4
Join the cybersecurity company that puts security first; literally and without compromise. At KnowBe4, our AI-driven Human Risk Management platform empowers over 70,000 organizations worldwide to strengthen their security culture and transform their workforce from their biggest vulnerability into their strongest security asset. As the undisputed industry standard with unusually high customer retention rates and recognition as a Leader by G2 and TrustRadius, we're not just providing security awareness training - we're redefining what it means to be a trusted security partner in an increasingly complex threat landscape.
Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging; from team lunches to trivia competitions to local outings, there is always something exciting happening at KnowBe4.
The Public Sector Channel Director is responsible for leading the strategy and execution of channel partner relationships within the public sector, driving growth and market penetration for our SaaS solutions. Reporting directly to the Chief Revenue Officer (CRO), this role involves identifying and cultivating strong partnerships with government agencies, public sector entities, and key channel partners. The Director will develop and implement strategic channel programs, ensuring alignment with company objectives and compliance with government regulations. By leveraging their deep understanding of the public sector, the Director will foster collaboration and drive sales performance through a network of trusted partners, contributing to the overall revenue goals of the company.
Responsibilities:
- Create and implement channel strategies specifically focused on expanding our presence and driving revenue growth within the public sector.
- Establish and nurture strong relationships with government agencies, public sector entities, and key channel partners to facilitate business growth.
- Ensure channel partner activities align with the company’s strategic goals and revenue objectives, collaborating closely with the CRO and RLT.
- Oversee compliance with government regulations and ensure that all channel activities adhere to legal and ethical standards.
- Design and manage channel programs that support partner enablement, engagement, and success in the public sector market.
- Conduct thorough market analysis to identify trends, opportunities, and challenges in the public sector, and adjust strategies accordingly.
- Establish key performance indicators (KPIs) for channel effectiveness and regularly report on partner performance and impact to senior leadership.
- Collaborate with sales, marketing, product, and compliance teams to ensure a unified approach to public sector opportunities and challenges.
- Drive significant revenue growth through channel partnerships, identifying new opportunities and optimizing existing relationships to maximize sales impact.
- Represent the company at government-focused industry events to build brand awareness and establish thought leadership in the public sector space
- Serve as the public sector subject matter expert across the organization, educating internal teams on unique aspects of government business
Qualifications:
- A Bachelor's degree in Business Administration, Marketing, or a related field
- Master’s degree preferred
- 5-7 years of relevant experience in channel management, sales, or business development within the technology/ public sector
- Experience in a leadership or managerial role, demonstrating expertise in managing teams and cultivating strong partner relationships
- Significant experience and proven success working with the public sector or government clients
- Demonstrated experience in developing and executing channel partner strategies and programs to drive growth and expansion
- Experience with Gmail and Google Docs
- Experience with MS Office (Word and Excel)
- Experience with web browsers (Chrome, Internet Explorer, etc.)
- Strong verbal and written communication
- Comprehensive understanding of government regulations, policies, and compliance requirements relevant to doing business within the public sector
- Ability to envision and articulate long-term channel strategies that align with organizational goals and capture market opportunities within the public sector
- Ability to conduct market analysis, identify trends and opportunities, and use data-driven insights to guide strategy and decision-making
Our Fantastic Benefits
Note: An applicant assessment and background check may be part of your hiring procedure.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.
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