Senior Analyst, Brand Marketing

WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS

Known is a modern marketing company engineered for the unprecedented opportunities and challenges facing marketers today. We are about 200+ people strong, pairing PhD data scientists with award-winning creatives, strategists, engineers and expert research teams to produce some of the most innovative and cutting-edge creative work in culture. We believe that when creative truly collaborates with science, strategy, and technology, amazing things can happen. 

Ad Age touted that “Known may be the ultimate example of a full-service agency,” and honored us with two prestigious recognitions this year: #3 on The A-List as one of the top agencies in the world, and Ad Age’s Data & Insights Agency of the year for the second year in a row. Without our incredible partnerships with our clients, spanning across the leading brands in finance, technology, entertainment, media, CPG, real estate, and many other categories, honors like this could not be possible, and also have helped us earn additional awards and recognitions over the years like: Emmys, Clios Entertainment and Sports Awards, Effies, Cannes Lions Awards, ProMax Agency of the Year, and Digiday’s Most Innovative Media Agency to name a few.

We couldn’t create this award-winning work without seeking out and hiring the best talent. What does it mean to be a Knowner? We are curious innovators, knowledge-hunters who are constantly challenging ourselves to do better and be better for our clients, for our team and for our world at large. Our offices around the U.S. are open and while most of our people work in a hybrid setting, we are a distributed workforce with a number of Knowners working remotely.

BUT ENOUGH ABOUT US, LET'S TALK ABOUT YOU

About the role:

As a Senior Analyst on Known’s Brand Marketing team, you will play a pivotal role in driving strategic insights and supporting the development of key deliverables for our clients across brand marketing, creative strategy, and go-to-market activations.

The right candidate must be proficient at interpreting information, trends and client research to develop new ideas and thinking on brands in an engaging manner that tells a compelling story to the client.

As a Brand Marketing Senior Analyst, you must be able to lead portions of a client engagement independently and work well with other disciplines to strengthen the work and deliver optimal results.

WHAT YOU’LL DO

• Asking questions that haven’t been asked before
• Becoming a subject matter expert on key industries and topics, providing informed perspectives by collecting and analyzing data, cultural intelligence, audience insights, and industry knowledge to tell a clear and inspirational story
• Leveraging insights to support the development of a powerful strategic idea and direction that is simple, clear, and digestible for client teams and internal partners
• Supporting the development of products & deliverables such as:
• Brand strategy:
• Brand north star, vision, and positioning
• Brand architecture
• Engagement strategy:
• Creative briefs
• Messaging frameworks
• Activation strategy:
• Tactical playbook
• Communications plans

• Building compelling and visually engaging presentations to communicate insights and recommendations
• Supporting the growth of client relationships, ensuring they remain connected to our process, progress and deliverables
• Collaborating effectively with other practices within the company including researchers, data scientists, media buyers / planners and help with what they need to inform a strategic and inspired solution for our clients
• Bolstering business development efforts by preparing case studies and relevant work examples for presentations and assist with scoping new work (including the development of SOWs)

WHO YOU ARE AND WHAT YOU HAVE

• A passion for understanding our partner’s needs and becoming their trusted advisor
• Comfort presenting to and briefing internal and external clients at various levels
• Ability to balance various client commitments and categories at once
• Deep empathy for consumers, our partners and our teammates
• A desire to change the way things have been done in marketing and brand strategy
• Strong willingness to learn and implement innovative research and insights methods, including generative AI tools and platforms
• Excitement to partner with data scientists, researchers and creatives across our offices
• Highly motivated and self-motivated with a history of high integrity
• Strong interpersonal and written skills
• At least 2 years’ experience in a strategy, insights or marketing role

SOME OF OUR PERKS

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

ONE LAST THING TO ASK YOURSELF

All this might sound great, but you’re probably still wondering, “Would I be a good fit for Known?” or “Would Known be a good fit for me?” Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There’s always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.

Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.

The base salary for this position is $55K - $70K.

            This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.

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