Field Marketing Specialist

Who are we? 

Kodiak is one of the fastest growing food companies that is disrupting the industry with its better-for-you breakfast and snacking options. Our journey with food began by restoring the tradition of whole grain flapjacks and adding some protein to fuel folks' adventures. In the process, we discovered that foods made closer to nature are not only fueling but taste better. So, we set out to inspire wilder, wide-open lives by feeding epic days through real breakfasts. That’s one of the reasons we’re in the scenic Rocky Mountains of Park City, Utah: to live our purpose and be close to nature.  

Our mission is to become the most loved, next generation food brand, and we’re well on our way. We craft the best-selling whole grain flapjack mix in the nation along with toaster waffles, baking mixes, oatmeal, syrup, and snacking options at all major retailers. We’re expanding rapidly as our business continues to grow year-after-year and need to build our team with people that share our passion for the outdoors, bring industry experience, thrive in an entrepreneurial culture, and want to make an impact in the food space. We believe that eating real, good-for-you food, being active outdoors, and preserving nature will restore balance generations before us worked so hard to forge. We embrace the spirit of the Kodiak – a pristine wilderness with a rich ecosystem – and we rely on that spirit of the Kodiak to inspire the work we do, the food we eat, and the way we play.                                                                                                  

Job Type: Full-Time, Salaried (Exempt) - $50,000 - $60,000

Job Location: Kodiak HQ: Park City, Utah - On-Site / Hybrid

Individual base salary for this role ultimately will depend on numerous factors, including but not limited to experience, job-related skills, relevant education or training, certifications, etc. As such, pay for the successful candidate could fall anywhere within the stated range. Beyond base salary, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. This role also is eligible to participate in Kodiak's annual discretionary bonus program, which is dependent on various factors, including individual and company performance.

The Field Marketing Specialist plays a key role in bringing the Kodiak brand to life through impactful events and experiences. This role leads the strategy and execution of local field marketing initiatives—owning how Kodiak shows up in our backyard and among our community. Nationally, the role supports both the strategy and execution of large-scale brand events, contributing to the strategy, coordination, and on-the-ground delivery. You'll work closely with the events team to meet the growing demand for Kodiak and drive brand awareness across both local and national audiences.

What will this position do? 

•  Lead the development and execution of local field marketing strategy, identifying priority event opportunities and shaping how Kodiak shows up in communities to drive brand engagement and business growth. 
• Research, evaluate, and select field marketing events with minimal oversight that align with business objectives, ensuring events are strategically selected based on performance potential and market fit.
• Drive national brand activations, ensuring all touchpoints reflect Kodiak’s positioning and deliver meaningful consumer impact.
• Own performance tracking, setting KPIs, analyzing results, and making data-driven recommendations to improve ROI and implement changes based on data to optimize the Field Marketing program.
• Direct staffing strategy for field events, determining appropriate coverage, aligning team assignments with event goals, and ensuring all brand representatives are prepared to deliver exceptional experiences.
• Act as a strategic leader across departments, proactively aligning field initiatives with Marketing, Sales, and Operations to ensure events support key product launches and market expansion.
• Forecast and manage event product needs, setting inventory requirements and driving communication with Operations to ensure the right product is in the right place at the right time.
• Oversee logistics, setting expectations with partners, ensuring timely delivery of materials, and resolving escalations or issues as they arise.
• Optimize inventory systems and usage, developing processes that ensure brand consistency, reduce waste, and improve readiness for future activations.
• Leverage event data and market insights to inform strategy, compiling regular recaps and performance reports that shape future planning and shape broader field marketing strategy. 

What are we looking for? 

•  Operates with a high level of autonomy, making key decisions related to field marketing investments, resource allocation, and execution without requiring close oversight. 
• Demonstrates strategic leadership by taking ownership of projects from ideation through execution—setting direction, solving problems independently, and delivering outcomes that support business goals.
• Brings a sharp eye for detail and strong organizational instincts, effectively managing complex timelines and priorities across multiple activations.
• Thrives in high-pressure situations, remaining calm, decisive, and solution-oriented when managing competing demands or real-time event challenges.
• Holds exceptionally high standards for quality and professionalism, ensuring every event experience reflects Kodiak’s brand values and consumer expectations.
• Communicates with clarity and confidence across internal teams and external partners, driving alignment and trust through consistent follow-up and proactive updates.
• Possesses strong leadership and collaboration skills, capable of guiding peers, influencing cross-functional teams, and advocating for the field marketing function.

Ideally you may also have: 

• A degree in Marketing, Communications, Business, or a related field is preferred, though relevant experience will also be considered.
• Prior experience in field marketing, brand promotions, customer service, or event planning provides the foundation needed to hit the ground running.

What else do I need to know? 

 This role is based in our headquarters near the ski slopes and mountain trails of Park City, Utah, where we have a hybrid work schedule. We offer competitive compensation and benefits that include: 

• Health/vision/dental plans   
• 401k match
• Relocation assistance
• Annual performance bonus
• A company fleet of snowboards and other equipment
• Active lifestyle allowance
• Therapy Benefit
• All-you-can-eat flapjacks
• Flexible vacation
• Early-out Fridays
• Parental leave
• Casual dress code
•  A variety of other Kodiak-unique perks  

Recognized by Inc and Utah as one of America’s best places to work, we are known for our awesome work environment – a fun and authentic place where wins are celebrated, collaboration is king, work is balanced with life, and every individual makes a deep impact. We proactively search for ways to develop each individual along their career path here at Kodiak and beyond. We're inspired and committed to creating natural, authentic food with superior taste to fuel a healthy, active lifestyle. We feel encouraged by some of the trends in food today and believe that with a concerted effort we can make an enormous impact in building momentum for natural, better-for-you foods. We invite you to apply to join our team and leave your legacy on the future of food. 

At Kodiak, we foster a truly inclusive community that encourages, supports, and celebrates what makes each of us unique. We bring our full authentic selves to work and leverage our diverse backgrounds and perspectives to create a culture of belonging that feeds epic days & wilder lives.