Brand Marketing Manager (Digital)
About KOHO
About The Role
We’re on the lookout for a Brand Marketing Manager (Digital) to join our team in a remote role based in Canada. The ideal candidate will be a seasoned brand marketer with a strong focus on digital and social channels.
Reporting to Director, Brand and Creative, you’re going to be a part of a team that shares KOHO’s mission of empowering a generation of Canadians to make financial progress with the world.
What You’ll Be Doing
- Align social media strategies with overarching marketing objectives
- Craft strategies to manage and enhance our online reputation on key platforms, such as Reddit
- Collaborate with creative teams to produce high-impact, on-brand assets
- Work with customer service to address customer inquiries, concerns, and feedback effectively
- Develop our platform strategy for our social channels
- Partner with the product marketing team to elevate online visibility for product launches
- Brief and collaborate with influencers to create impactful and authentic content
- Work with external agencies to design and execute digital and social campaign components
Who You Are
- Developed social media strategies from the ground up
- Passionate about understanding and adapting to the evolving landscape of social and digital channels
- Experience collaborating with influencers to create authentic content
- Data-driven and proficient with analytics platforms
- Experience briefing creative teams to achieve optimal results
- Excel in crafting high-impact content for social and digital platforms
- Hands-on experience working with TikTok, Reddit, and Meta
- Proven track record of building communities and content, both in agency and in-house settings
- Thrive in dynamic environments where each day presents new challenges
Nice to haves
- You might also excel on camera
- Experience in the financial services sector
- Established relationships with Canadian influencers
- Present a portfolio showcasing exceptional work
At KOHO, we are dedicated to providing pay transparency to all candidates. Compensation at KOHO is determined through various factors including but not limited to: comparable salary market data within Canada, technical skill assessment, a holistic view of previous work history, and internal pay equity with other KOHO team members.
Target Base Salary Range
$82,000 - $108,000 CAD
What's In It For You?
Apply for this job
*
indicates a required field