Marketing Director
Job Overview:
The Marketing Director at Kolmac Integrated Behavioral Health and all its subsidiaries ("Kolmac" or the "Company") leads the strategy, execution, and measurement of multi-channel marketing programs that drive patient acquisition, brand awareness, and referral growth across all markets. This position owns the full marketing mix — performance marketing, paid search and pay-per-click (PPC), geofencing and geotargeted advertising, out-of-home (OOH), social media, website, and marketing collateral — and is responsible for both internal and external communications that advance the Kolmac brand. The role requires a strategic, data-driven, and highly collaborative leader who can translate business goals into measurable campaigns, manage agency and vendor relationships, and partner cross-functionally with growth, clinical, and operations teams. The Marketing Director contributes directly to the organization's mission of providing exceptional behavioral health care.
Essential Duties and Responsibilities:
- Own performance marketing strategy and budget, optimizing campaigns against cost-per-acquisition, ROAS, and patient-volume targets.
- Plan, launch, and manage pay-per-click (PPC) and paid search campaigns across Google Ads and other platforms, continuously testing keywords, creative, and landing pages.
- Develop and oversee geofencing and geotargeted advertising programs to reach prospective patients and referral sources around key locations.
- Direct out-of-home (OOH) advertising — billboards, transit, and place-based media — including vendor selection, placement strategy, and performance tracking.
- Lead the organic and paid social media strategy across LinkedIn, Facebook, Instagram, and YouTube, including content calendars, community management, and engagement reporting.
- Oversee development of marketing collateral — brochures, program one-pagers, signage, and digital assets — ensuring brand consistency across all programs and locations.
- Own the company website strategy, content, and conversion optimization, partnering with developers and SEO resources to drive organic traffic and lead generation.
- Lead internal and external communications, including company announcements, public relations, email marketing, and messaging that supports the Kolmac brand and reputation.
- Build and maintain marketing analytics, dashboards, and attribution models (including call tracking and vanity numbers) to measure ROI and inform budget allocation.
- Manage external agencies, media vendors, and creative partners, holding them accountable to deliverables, timelines, and budgets.
- Develop and manage the annual marketing budget, allocating spend across channels to maximize patient acquisition and brand impact.
- Partner with growth, clinical, and operations leaders to align marketing initiatives with referral development, new program launches, and location expansion.
Qualifications - Education and Experience:
Required:
- 5+ years of progressive marketing experience, including hands-on performance marketing, PPC/paid search, and social media.
- Proven track record managing multi-channel campaigns and marketing budgets with measurable results.
- Strong analytical skills with experience in marketing analytics, attribution, and reporting tools.
Preferred:
- Knowledge of outpatient substance abuse treatment.
- Bachelor's Degree
- Experience with outreach and business development in the substance abuse and mental health space.
- Experience with Salesforce CRM and Microsoft Office suite.
- Familiar with managed care.
Schedule: Monday-Friday, Full-Time
Location: Remote
Base Compensation Range: $120,000- $135,000
Expected Travel Requirement: Travel is required, less than 10%. Gas can be reimbursed within company guidelines.
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