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[KRAFTON HQ] Head of Global PR & CR, Senior Director

Seoul
 
크래프톤은 차별화된 크리에이티브를 가진 글로벌 제작 스튜디오들과 고유한 즐거움이 있는 게임을 발굴하여 전 세계에 퍼블리싱합니다.
우리는 지속적인 도전과 새로운 기술로 게임의 즐거움을 혁신하고, 더 많은 팬들에게 사랑받을 수 있도록 플랫폼과 서비스를 확장합니다.
우리는 열정과 의지를 지닌 동료들과 함께 성장하며, 글로벌 시장에서 인정받는 게임의 명가로 나아가고 있습니다.
 
 
KRAFTON is dedicated to identifying and publishing games worldwide that offer a uniquely enjoyable experience, crafted by our globally recognized production studios known for their distinctive creativity.
We continuously push the boundaries of gaming enjoyment by embracing new challenges and technologies, expanding our platforms and services to captivate an even larger fan base.
In collaboration with our passionate and driven team, we strive to establish ourselves as a renowned creator of masterpieces in the global gaming market.
 

About the job

Head of Global PR & CR is responsible for developing, managing, and effectively executing KRAFTON’s global communications strategy to support the achievement of the company’s organizational goals. This role maintains and nurtures relationships with media, customers, partners, shareholders, and other key stakeholders, while overseeing the integrated management of Corporate Identity and President Identity to enhance, strengthen, and protect KRAFTON’s global brand awareness and reputation.

Corporate Brand Division at KRAFTON plays a pivotal role in shaping and elevating the company’s global brand presence. We are responsible for building and managing the corporate narrative, driving consistent messaging across markets, and safeguarding the company’s reputation. Our mission is to ensure that KRAFTON is perceived as a bold, creative, and globally trusted company by effectively integrating Corporate Identity (CI), President Identity (PI), and corporate-level communications strategies.

We lead strategic initiatives across public relations, corporate reputation, executive communications, internal communications, and brand storytelling, while working closely with key internal and external stakeholders. By proactively engaging with media, partners, government entities, and the wider industry, we position KRAFTON as a thought leader and champion of innovation in the global entertainment and tech space.

 

Main Responsibilities 

Strategic Storytelling
Craft compelling brand narratives that reflect KRAFTON’s identity and business goals. Leverage insights from global industry trends, audience behavior, and market dynamics to build storytelling strategies that resonate across diverse regions and platforms.

Global Communications Strategy
Design and implement integrated communications plans that elevate KRAFTON’s voice in key markets. Monitor global media landscapes, evaluate press performance, and tailor strategies to regional nuances and stakeholder expectations.

Media Relations
Drive earned media results through strong relationships with top-tier domestic and international outlets. Lead all aspects of media engagement—from developing tailored pitches and exclusives to optimizing send times and crafting stories that reflect current industry trends.

Crisis Communications
Lead proactive and responsive crisis communications to protect KRAFTON’s reputation. Work cross-functionally to ensure messaging is aligned with business objectives and consistent across all stakeholders during high-pressure situations.

Stakeholder Engagement
Partner with Legal, Compliance, and Operations teams to manage regulatory risks and opportunities. Collaborate closely with senior leadership to align public affairs with corporate strategy. Build and nurture relationships with key external stakeholders including industry groups and government bodies to drive impactful CSR and thought leadership initiatives.

Internal Communications
Build internal communications programs that inform, inspire, and align global teams. Deliver leadership messaging, promote cultural initiatives, and support organizational change through well-crafted internal campaigns and content.

Government Affairs
Develop strategies to engage with policymakers, regulators, and industry associations to support KRAFTON’s business objectives. Monitor and interpret political, legal, and regulatory developments, providing strategic counsel to leadership and functional teams on how to navigate the public policy landscape.

 

Key Qualifications

  • Extensive experience (13+ years) in corporate communications, public relations, or a related field, with a strong understanding of global media ecosystems and proven success in managing high-stakes communication strategies.
  • A credible and collaborative communicator with exceptional interpersonal skills, fluent in both English and Korean, and able to effectively engage and influence a wide range of internal and external stakeholders—including executives, media, and regulators—across global and local contexts.
  • Proactive and adaptable leadership mindset, with the ability to anticipate external developments and respond with timely, effective communication initiatives.
  • A strategic thinker with a demonstrated ability to translate business goals into compelling narratives and integrated communication campaigns that drive measurable brand and reputation impact
  • Bilingual in English and Korean, with native-level proficiency in both languages and the ability to communicate seamlessly across cultures in a global business environment.

Preferred Qualifications

  • Strong data-driven mindset, with hands-on experience using analytics and insights to solve complex communication challenges and inform strategic decisions.
  • Deep understanding of the global gaming industry, including its audiences, trends, and evolving media landscape.
  • Prior experience working at the headquarters of a global company, collaborating with international teams and aligning communications across multiple markets.

Location

  • Seoul, South Korea (Yeoksam, Center Field) 

 

Interview Process

(As needed) HR Screening Interview - 1st Interview  – 2nd Interview – CEO Interview - Reference Check – Job Offer 

 

 

 

 

 

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BE BOLD, LEARN AND WIN! 크래프톤의 성장과 도전의 스토리를 알아가고 싶다면? 

Please check the information below

  • Those eligible for an affirmative action program such as individuals with disabilities or with distinguished service to the state will be given hiring preference according to relevant laws
  • False statements in your resume may lead to the withdrawal of the employment offer
  • Please contact career@krafton.com for other inquiries

BE BOLD, LEARN AND WIN! Would you like to explore KRAFTON’s growth and adventure stories?

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KRAFTON(이하 “회사”라 함, 회사 리스트 보기)은 인재 채용을 목적으로 다음과 같이 개인정보를 수집 및 이용합니다.

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※ (*)회사는 별도의 이력서 양식을 규정하고 있지 않습니다. 입사지원자는 자유 양식으로 관련 정보를 작성하여 제출할 수 있으며, 민감한 개인정보(주민등록번호, 연봉정보 등) 또는 직무 수행과 관계없는 정보(출신 지역, 신체정보, 결혼유무, 가족 인적사항 등)가 포함되지 않도록 주의하여 주십시오.

※ 서비스 제공 과정에서 서비스 이용 기록 및 디바이스 정보, 쿠키가 생성, 수집될 수 있습니다.
귀하는 개인정보 수집, 이용에 동의하지 않을 권리가 있습니다. 단, 인재 채용을 위하여 필요한 최소한의 개인정보이므로, 동의를 해주셔야 입사 지원이 가능합니다. 더 자세한 내용은 개인정보처리방침을 참고하시기 바랍니다.

KRAFTON (LIST of our affiliates) (hereinafter referred to as “Company”, or “We”) is going to collect, store, and use the information in order to apply our company.  

ㆍPurpose: To assess potential job applicants and progress through the recruitment process 
ㆍCategories: Name, email address, phone number, date of birth, nationality (e.g. where you live), postal address, professional information or other information that you wrote in your resume.  
ㆍDuration: Until the recruiting process is over. (Only we can retain your information to comply with a relevant legal obligation.) 

※ You are entitled to object to the Consent for Collection and Usage Personal Information, but such refusal may prevent you from applying to our company. If you have any questions about processing your personal information you can visit and check our Privacy Policy.  

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KRAFTON(이하 “회사”라 함)은 인재 채용을 목적으로 다음과 같이 개인정보를 수집 및 이용합니다.

ㆍ목적 : 입사 지원 및 결과 확인 / 개인정보 항목 : 지원경로
ㆍ보유 기간 : 입사 지원일로부터 1년 (단, 법령에 특별한 규정이 있는 경우 관련 법령에 따라 일정기간 동안 보관)

※ 서비스 제공 과정에서 서비스 이용 기록 및 디바이스 정보, 쿠키가 생성, 수집될 수 있습니다.

귀하는 개인정보 수집, 이용에 동의하지 않을 권리가 있습니다. 단, 본 동의를 하지 않더라도 인재 채용에 어떠한 불이익도 없음을 알려드립니다.
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KRAFTON (LIST of our affiliates) (hereinafter referred to as “Company”, or “We”) collects and uses personal information as follows for the purpose of hiring talent.

ㆍPurpose: Job application and confirmation of results
ㆍCategories: Collect candidate source information.
ㆍDuration: 1 year from the date of application. (Only we can retain your information to comply with a relevant legal obligation)

※ Service usage records, device information, and cookies can be created and collected during the service provision process.

You have the right to disagree with the collection and use of personal information. However, we would like to inform you that there is no disadvantage in hiring talent even if you do not agree with this term.
If you have any questions about processing your personal information you can visit and check our Privacy Policy.  

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KRAFTON(이하 “회사”라 함, 회사 리스트 보기)은 인재 채용 (취업보호 대상자 확인)을 목적으로 다음과 같이 개인정보를 수집 및 이용합니다.

ㆍ목적 : 채용 적합성 판단 및 가산점 부여
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ㆍ보유 기간 : 입사 지원일로부터 1년 (단, 법령에 특별한 규정이 있는 경우 관련 법령에 따라 일정기간 동안 보관)

※ 귀하는 민감정보 수집, 이용에 동의하지 않을 권리가 있습니다. 단, 인재 채용을 위하여 필요한 최소한의 민감 정보이므로, 동의를 해 주셔야 입사 지원이 가능합니다.

※ 더 자세한 내용은 개인정보처리방침을 참고하시기 바랍니다.

KRAFTON (LIST of our affiliates) (hereinafter referred to as “Company”, or “We”) is going to collect, store, and use the information for the purpose of recruiting talent (confirmning those subject to employement protection). 

ㆍPurpose: Judging suitability for employment and giving additional points
ㆍPersonal Information items: disability, military service status, veteran status
ㆍDuration: 1 year from the date of application (However, if there is a special provision in the law, it will be kept for a certain period of time according to the relevant law.)

※ You have the right to refuse consent for the collection and use of sensitive information. However, since this is the minimum amount of sensitive information necessary for recruiting talent, your consent is required for job application.

※ For more information, please refer to our Privacy Policy.  

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※ (주)크래프톤 (KRAFTON HQ, PUBG STUDIOS)은 중견기업으로 분류되어 산업기능요원 현역 채용이 어려움을 안내 드립니다. 
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