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Senior Marketer

Bangkok

About Us:

KRAFTON, a global leader in the gaming industry, is dedicated to creating innovative gaming experiences that captivate players worldwide. Our team's mission is to establish first-time marketing strategies for our exciting new product, penetrating regional markets during launch and updates.  
                 

          
Key Responsibilities: 
 

  • Develop and execute comprehensive marketing strategies aligned with regional goals.
  • Leverage data-driven insights to optimize marketing campaigns and measure ROI.
  • Collaborate with cross-functional teams to ensure effective marketing execution.
  • Marketing Campaigns: Implement creative marketing campaigns based on deep product insights, ensuring regional market penetration.
  • SNS Channel Operation and Management: Operation and management of marketing channels, optimizing reach and engagement within specific markets.
  • Original Content Production: Drive the production of content that is culturally relevant and resonates with the target audience.
  • Key Metrics and KPIs: Set key metrics, target KPIs, and manage UA metrics to gauge the success of marketing efforts.
  • Market and Community Insights: Analyze external factors within specific regions, such as markets, communities, trends, fandom, and platforms, to inform regional marketing strategies.
  • Creative Research: Continuously research and innovate in the realm of original creativity, prototypes, iteration, and launch within specific regions.
  • Community Channels: Set up and operate community channels to engage with the player base within specific regions.
  • Support all marketing and manage tasks for various projects being carried out within the marketing organization.

 

Qualifications: 
 

  • Proficiency in English, both spoken and written.
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5-7 years of experience in marketing, preferably in the mobile gaming industry within Southeast Asia.
  • Proficiency in marketing analytics tools and data-driven decision-making.
  • Strong communication, interpersonal, and problem-solving skills with positive energy.
  • Creative and innovative mindset with a passion for gaming.
  • Ability to work independently and take ownership of projects end-to-end.
  • Ability to work proactively in a fast-paced environment.

 

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※ KRAFTON refers to KRAFTON, Inc and its subsidiary and affiliated entities that provide and develop games and services under different studios. If you want to see the list of affiliated studios please visit HERE.