^{At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.}

What are we looking for

Creative Direction - Social Media
Type of Hire: Full time consultant
Location: Worli, Mumbai 

About the role

We are seeking a boundary-pushing, idea-generating, and pop culture-loving Creative Director - Social Media to join our team of badass creatives and help us create content that shines.
They will drive the end-to-end social media strategy and execution for a leading music/entertainment brands. From crafting trend-savvy campaigns to delivering creative excellence, you’ll shape the brand’s presence across platforms like YouTube, Instagram, Twitter, Snapchat, and Facebook. If you have a love for music/entertainment/pop culture, a knack for storytelling, and proven expertise in social media, this is your chance to make a lasting impact.

A day in the life of a Creative Director - Social Media

• Align brand strategy with social media initiatives, ensuring cohesive execution across all platforms.
• Develop monthly/weekly social media calendars and oversee the end-to-end management of campaigns.
• Stay ahead of trends, proactively leveraging them to create engaging content.
• Deliver creative excellence in all social media initiatives, setting new benchmarks for the brand.
• Collaborate with designers to approve and publish high-quality content.
• Write compelling copy and scripts tailored to social-first storytelling.
• Oversee Online Reputation Management (ORM) and ensure quality control across all campaigns.
• Manage and mentor a team of social media professionals, fostering collaboration and high performance.

Qualities and skill sets we would like for you to showcase

• 5-7 years of proven social media experience, with a strong portfolio.
• Deep understanding of the music/entertainment/pop culture industry.
• Exceptional copywriting, storytelling, and trend-spotting abilities.
• Demonstrated expertise in creating clutter-breaking content and pushing creative boundaries.
• Strong leadership and team management skills with a proactive, results-oriented approach.
• Ability to multitask and have excellent organizational skills. 
• Able to work positively in a fast-paced, changing environment. 
• Confident dealing with challenging situations using a variety of channels.