Job Application for Creative Director - Social Media at Kulfi Collective

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^{At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.}

What are we looking for

Creative Direction - Social Media
Type of Hire: Full time consultant
Location: Worli, Mumbai

About the role

We are seeking a boundary-pushing, idea-generating, and pop culture-loving Creative Director - Social Media to join our team of badass creatives and help us create content that shines.
They will drive the end-to-end social media strategy and execution for a leading music/entertainment brands. From crafting trend-savvy campaigns to delivering creative excellence, you’ll shape the brand’s presence across platforms like YouTube, Instagram, Twitter, Snapchat, and Facebook. If you have a love for music/entertainment/pop culture, a knack for storytelling, and proven expertise in social media, this is your chance to make a lasting impact.

A day in the life of a Creative Director - Social Media

Key Responsibilities:

Creative Leadership: Lead the social vision for Spotify India, working closely with strategy, editorial, design and production teams to bring ideas to life.
Trendspotting & Internet Culture: Stay ahead of pop culture and social trends, especially in the Gen Z space, and translate them into relevant content for Spotify India.
Music-First Thinking: Act as a cultural insider with deep understanding of Indian music and artists – must be atleast 1 genre specialist (e.g., Hip-Hop, Indie, Bollywood, South Indian Music, Punjabi).
Platform Expertise: Build native content ideas for platforms like Instagram, X, YouTube Shorts, Snap and emerging social apps.
Visual Direction: Collaborate with design teams to define the look, feel and tone of Spotify's social creatives. Referencing top notch of visuals is key
Campaign Amplification: Support large brand campaigns with complementary social-first storytelling and reactive creative thinking.
Develop monthly/weekly social media calendars and oversee the end-to-end management of campaigns.
Write compelling copy and scripts tailored to social-first storytelling.
Oversee Online Reputation Management (ORM)

What We’re Looking For:

4–7+ years (depending on how cool a human) of experience in social-first creative roles (agency or brand side).
Proven expertise in creating content that resonates with Indian Gen Z audiences.
Experience with music and/or pop culture accounts is highly preferred.
Ability to think both high-concept (big ideas) and daily-detail (content calendars, quick-turn ideas).
Strong understanding of design references, meme culture, creator language and audience behavior on social.
Excellent creative writing and storytelling skills.
Ability to work closely with clients, present confidently and guide junior team members.

Our Ideal Candidate Is:

Part music nerd, part internet junkie, part creative thinker.
Someone who thinks fast, scrolls faster, and knows what the audience will vibe with before it drops.
Someone who thrives on energy, collaboration, and culture.
Someone who can give the Spotify India social feed its own editorial voice and identity.

^{More about Kulfi Collective}
^{We are committed to building an inclusive and diverse team at Kulfi Collective. We welcome candidates from all backgrounds, and strive to create a culture that values and respects diversity.}

^{Want to know more about Kulfi’s incredible work, our culture, the benefits we offer, our journey and everything in between?}
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Creative Director - Social Media

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