^{At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.}

What are we looking for
Creative Lead
Reporting to: Creative Director - Social Media
Location: Mumbai
Brand: Spotify
Type of hire: 1year (subject to extension)
Budget: 10L (based on experience and exposure)

About the role

We are seeking a boundary-pushing, idea-generating, and pop-culture-loving Creative Lead to join our team of badass creatives and help us produce content that shines.
A person with a unique blend of imagination, charisma, and caffeinated energy to transform brands into epic tales that'll have the internet begging for more. 

A day in the life of an Creative Lead

• Join forces with our Creative team to understand the brands' needs and objectives, Together develop social first creative ideas that create one of a kind content
• Assisting in producing beautifully designed decks and providing references that are in line with the project’s objectives and requirements
• Good understanding of all stages of the creative process, such as Ideation, scriptwriting, social media content and ideating with focused speciality in at least one of them. 
• Ideates and writes original and iconic social first creative concepts in response to client briefs, objectives or goals. 
• Sharing ideas based on the latest social media trends and deep understanding of social media inventory present (For example, when to use Insta Stories v/s When to use Insta Feeds)
• Aware about content that works on different platforms for different formats
• Ensure that all creative work meets high standards of quality and aligns with our clients' brand guidelines
• Build and maintain relationships with the internal l team
• Foster a collaborative, creative and positive work environment

Qualities and skill sets we would like for you to showcase

• 3-5 years of experience in a creative role, preferably within a digital advertising agency. 
• Should have worked on a Music and/or Entertainment brand
• A portfolio showcasing your involvement in mind-blowing work across social media platforms.
• You're a natural-born hustler with a Growth Mindset and is able to take ownership of personal development and growth.
• You have excellent communication skills, with your can-do attitude.
• You're proficient in design tools such as Adobe Creative Suite and Figma, and you're not afraid to use them.
• Pushing the envelope and inviting the future of content creation by dabbling in AI Writer and AI Design Tools like Chatgpt, Runaway and more. Approaching everything as a problem solver.
• You're always on the lookout for the latest trends and technologies in the industry because you're just that curious.
• You’re a digital genius with an innate taste for the latest and greatest social platforms, digital technology, an instinct for snappy writing and a natural feel for what the audience wants.