^{At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.}

What are we looking for

Associate Creative Director Copy (Social Media)
Reporting to: Creative Director
Company: Kulf Collective
Location: Mumbai
Budget: 13-15L (basis experience and exposure)

About the role

At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are seeking an Associate Creative Director to join our team of badass creatives and help us produce content that is kickass. 

We are seeking a boundary-pushing, idea-generating, and pop-culture-loving Associate Creative Director to join our team of badass creatives and help us produce content that shines.
A person with a unique blend of imagination, charisma, and caffeinated energy to transform brands into epic tales that'll have the internet begging for more. 

A day in the life of an Associate Creative Director Copy (Social Media)

• Leading the development of social-first content across formats like Reels/Shorts, carousels, long-form videos, short-form videos, live videos, etc.
• Collaborating with the Creative Director and cross-functional teams to turn briefs into sharp, strategic, and culturally-relevant ideas.
• Crafting visually compelling decks supported by strong insights, references, and mood boards that sell the creative vision.
• Overseeing execution across design, production, and post to ensure the final content aligns with the creative intent and brand voice.
• Collaborating with junior creatives with clear, constructive feedback to help sharpen their thinking and elevate the overall quality of work.
• Staying tuned into internet culture, emerging creators, platform shifts, and content trends to inspire new formats and ideas.
• Ensuring that all creative work meets high standards of quality and aligns with our clients' brand guidelines.
• Build and maintain relationships with the internal team.
• Foster a collaborative, creative and positive work environment.

Qualities and skill sets we would like for you to showcase

• 4-6 years of experience in a creative, social media focused role, preferably within a digital advertising agency
• A portfolio showcasing your involvement in mind-blowing work across social media platforms.
• You're a natural-born hustler with a Growth Mindset and is able to take ownership of personal development and growth.
• You are agile and a doer
• You have excellent communication skills, with your can-do attitude.
• You're proficient in design tools such as Adobe Creative Suite and Figma, and you're not afraid to use them.
• Pushing the envelope and inviting the future of content creation by dabbling in AI Writer and AI Design Tools like Chatgpt, Runaway and more. Approaching everything as a problem solver.
• You're always on the lookout for the latest trends and technologies in the industry because you're just that curious and don’t shy away from experimenting.
• You’re a digital genius with an innate taste for the latest and greatest social platforms, digital technology, an instinct for snappy writing and a natural feel for what the audience wants.